A good ad agency always comes up with unique and memorable ideas to keep a product fresh in the minds of consumers. Access Agency understands that a brand like Mini is devoted to fun, and with summer coming already here, the group put together a concept that will showcase that ideology – inflatables shaped like Mini Cooper convertibles.

We know this would make the perfect pool toy, but it seems they're sturdy enough for the ocean as well (if you believe in Photoshop). Hopefully this idea comes to fruition, and an armada of floating Minis take over a nearby body of water, be it pool or sea. Check out more of this marketing concept in the gallery.

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