2010 BMW 550i Gran Turismo - Click above for high-res image gallery

Automotive News is reporting that the BMW 5 Series GT has been having some unintended and rather unfortunate sales consequences for the German automaker. While the company originally believed that buyers of the old 5 Series Touring would be drawn to the oddball crossover, the truth is that those customers have fled to rival Mercedes-Benz for their wagon needs. Meanwhile, the 5 Series GT has stolen buyers from the more expensive 7 Series line. In Florida, for example, up to 10 percent of 7 Series owners have exchanged keys for the less-expensive GT, which isn't exactly great news for the Bavarians, either.

Of course, overall sales of the 5 Series GT have failed to trend as BMW projected. The company originally said that it intended to move between 4,000 and 8,000 of the models each year, but 2011 has seen only 720 deliveries in the first four months of the year. BMW sold 2,848 examples last year after admitting that they probably incorrectly judged the model mix early on.

While speaking with Automotive News, BMW North America CEO Jim O'Donnell said that he wishes that his company hadn't stopped selling the 5 Series wagon here in the States. Unfortunately, that doesn't mean that the big fiver will return to the Land of the Free, at least not in this generation, but the issue will likely be revisited.

The good news is that the automaker may have learned its lesson. Despite the fact that a smaller 3 Series-based Gran Turismo model has been spotted testing (rumored to be called 4 Series), the 3 Series Touring apparently isn't going anywhere anytime soon.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 100 Comments
      IBx27
      • 4 Years Ago
      The people have spoken: kill it with fire.
      mobilian
      • 4 Years Ago
      Not only it's ugly, it's EXPENSIVE too!!
      Richard
      • 4 Years Ago
      Florida 7 series customers are trading down because they can't afford a 7 series anymore; the whole state's economy is based on real estate...well that or wearing a mouse costume in 90 degree heat...
      kevsflanagan
      • 4 Years Ago
      I wish I could say I was surprised but I'm not. Hopefully BMW learned its lesson and won't try to create niche's where there is no demands for said niche's. I dunno more and more I see BMW "selling out" as it were. Thankfully they have a loyal fan base who I hope will keep them from selling their souls completely.
      BenT
      • 4 Years Ago
      The lack of common sense withing BMW USA and Audi USA, apparently killing the 3 and 5 Touring as well as the A3 hatch, A4 Avant and A6 Avant in the US market is stupefying. I'd like a wagon for my next car, but the Germans are making it hard to fulfill that wish. I'm sure an E63 would be amusing, but I'd prefer three pedals. As it stands, a used E61 or one of the last E91's is looking like my only real choice.
      • 4 Years Ago
      [blocked]
      • 4 Years Ago
      [blocked]
      BG
      • 4 Years Ago
      "believed that buyers of the old 5 Series Touring would be drawn to the oddball crossover". How dumb can executives be? This GT is a prime example of a SUV: stupid useless vehicle. It is big, heavy, resource-intensive, poor-visibility, and limited in carrying capacity. Even US BMW buyers aren't that stupid. My friends at the BMW dealer in Jackson, MS, said they thought there were two (2) GTs in Mississippi that they knew of. Well, I guess it's exclusive.
      Jonathan Arena
      • 4 Years Ago
      Who could have possibly seen THIS comming? Morons...
      Joe
      • 4 Years Ago
      Ok great, please give us back the 5 series touring now. That was a heck of a good wagon.
      artandcolour2010
      • 4 Years Ago
      I've only seen ONE on the roads since they came out, and this is pretty much BMW central around here. I was surprised to find it even dumpier looking in person than in the photos.
        JayP
        • 4 Years Ago
        @artandcolour2010
        If you ever have the chance to see one in a showroom, try it out... with all the doors and hatches akimbo, it is as elegant as a pothole.
      Jake
      • 4 Years Ago
      try adding less ugly.
    • Load More Comments