Schmuck. It's the German word for jewelry. It's also the kind of customer who would be interested in buying a Maybach paved in diamonds. But that doesn't appear to be deterring the top-of-the-line Daimler brand from icing out its limousines like a rapper with a new record contract.
Back in 2006, Maybach teamed up with Wellendorf jewelers to offer precious stones to deck out its interiors. Now the German auto marque is passing the torch on to Swiss jeweler de Grosogono. In a star-studded party at the Cannes Film Festival, the two companies announced a new partnership that will allow customers with more cash than taste to have their Maybach iced out.
The first example of a Maybach 62S will be unveiled to the gathered guests with a diamond-emblazoned rear armrest (sounds comfortable), but a more thoroughly bedazzled limo is set to be unveiled in November at no less suitable a venue than the Dubai Motor Show. We can hardly wait.
Fortunately enough, no official photos have yet been made available, but you can read the official announcement after the jump if you're so inclined.
Maybach and de GRISOGONO present a diamond-studded luxury saloon
Stuttgart, May 17, 2011
- Ceremonial unveiling during the "de GRISOGONO Party" at the Cannes Film Festival
- Maybach 62S as an extraordinary one-off model with precious-carat diamonds in the interior
- Launch of the joint "Maybach individualisation by GRISOGONO" project
It's considered to be one of the most prestigious events at the Cannes Film Festival: the legendary "de GRISOGONO Party" in the Hotel du Cap-Eden-Roc at Cap d'Antibes. One particularly precious highlight is set to sparkle here this evening. Swiss jewellery manufacturer and watchmaker de GRISOGONO and German luxury car maker Maybach will be unveiling a Maybach 62S Saloon studded with precious-carat diamonds to a gathering of around 1.000 guests from the international jet set, film industry and show business. The luxurious gems are initially only included on the rear centre armrest. But de GRISOGONO and Maybach are currently looking at further options for individualising the interior with diamonds and other gemstones – on the steering wheel, shift lever or seats, for example. Today's unveiling of the refined Maybach 62S marks the launch of the joint "Maybach individualisation by de GRISOGONO" project by the two luxury manufacturers.
Over the coming months, the Saloon will be studded with further diamonds and gemstone creations before being presented officially at the Dubai International Motor Show between 10 and 14 November 2011. This is the second time that Stuttgart-based luxury brand Maybach has been a main sponsor of the "de GRISOGONO Party".