• Apr 25, 2011
2011 Cadillac CTS-V Coupe – Click above for high-res image gallery

Kelley Blue Book has announced the winners of its 2011 Brand Image awards, which are given out based on KBB data culled from a survey taken by over 12,000 in-market shoppers. Cadillac's image must be rather strong with said shoppers, because it took home KBB hardware in three out of the 10 award categories.

Constantly citing the CTS family of vehicles, KBB handed Cadillac the awards for Best Exterior Design, Best Comfort and Best Interior Design. Mercedes-Benz, Ford, Honda, Toyota and BMW snagged the rest of the 2011 Brand Image trophies. BMW and Ford received two nods apiece, but Caddy is still king of this particular hill for 2011. Click past the jump to read the full list of categories and winners.


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Photos copyright ©2011 Drew Phillips / AOL

[Source: Kelley Blue Book]
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Kelly Blue Book 2011 Brand Image Awards

Posted 4/19/2011 8:07 PM
In nutrition they say you are what you eat. In auto marketing the corollary might well be you are what people say you are. That is what the Kelley Blue Book Brand Image Awards are all about. The market research that is synthesized in the awards examines consumer perceptions about each automotive brand, and the award winners represent those brands that are faring the best in consumer perception in their individual categories.

The Brand Image Awards are presented to the top brands in 10 categories, based on detailed data from Kelley Blue Book Market Intelligence's Brand Watch(tm) study. We do a lot more than convening a few focus groups to get this data, too. Brand Watch is an online study that taps into 12,000+ in-market new-vehicle shoppers who do their research on Kelley Blue Book's kbb.com. Coveted in the industry, the Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes and imagery that engenders enthusiasm among new-vehicle buyers.

Toyota | 2011 Most Family-Friendly Brand
In 2010 the term "Swagger Wagon" helped put the revamped Sienna minivan in the minds of millions. With a lineup rich in family-friendly models - Camry, Highlander and Sequoia to name but a few - Toyota is set to remain a staple in family car buying for years to come.

Honda | 2011 Best Value Brand
What defines a good value? When it comes to new cars, we like to factor in affordability, reliability and good resale value - all of which remain Honda hallmarks. While competitors continue to push bolder designs and optimistic fuel economy figures, Honda stays the course with a strong focus on all-encompassing value.

Ford | 2011 Most Rugged Truck Brand
Who makes the toughest truck in America, according to America? That would be Ford. Again. For a third year running, Kelley Blue Book visitors have named Ford the Most Rugged Truck Brand. Not coincidentally, the Ford F-150 remains the best-selling vehicle in the country -- now for 29 years running. It's not hard to see why the F-150 is the people's choice -- pairing a go-anywhere and do-anything attitude with an enviable list of features, the F-150 is a proven work and play machine.

Ford | 2011 Best Exterior Design Brand - Non-Luxury
In 2010 we wrote that Ford was the midst of a product renaissance, and the last twelve months have proven that the company's revitalization isn't over yet. From a refreshed Edge, all-new Explorer, more muscular Mustang and the introduction of the Euro-flavored compact Fiesta, the Dearborn-based automaker has been busy redefining its look. And, as evident in Ford's increasing sales, the American public has proven that they like what they see.

BMW | 2011 Best Performance Brand
Anyone who's driven a BMW will understand why the team from Munich won best Performance Brand for 2011. With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMW's vehicles are the yardstick by which innumerable carmakers measure their products.

BMW | 2011 Coolest Brand
Defining "cool" is tricky business, but BMW certainly has most of the boxes checked. Effortless performance? Avant-garde styling? A heritage worth remembering? Check, check and check. For some, cool is synonymous with desirable. If resale value and sales figures are any indication, BMW has that box checked, too.

Cadillac | 2011 Best Exterior Design Brand
In our opinion, the Cadillac CTS deserves at least 75 percent of the credit for securing this award. Yes, the big, bad Escalade is impossible to ignore and the SRX crossover is a nice interpretation of Cadillac's current design ethos, but the CTS Sedan is the car that put Cadillac design on the map (this time around, anyway). Recently expanded to include sporty wagon and positively outrageous coupe versions, the CTS lineup features design that's strong enough to lift an entire brand.

Cadillac | 2011 Best Comfort Brand
The Cadillac lineup is far bolder and sportier than it was just a decade ago, but the Cadillac-comfort connection remains steadfast in the minds of car buyers. And even if its cars aren't as soft and squishy as they were the first 100 years - Cadillac's best-selling CTS is a bona-fide sports sedan -- rich materials, fancy features and world-class interior design deliver 21st-century comfort.

Cadillac | 2011 Best Interior Design Brand
One of three wins for the brand this year, Cadillac's interior design award is a complement to its award for comfort. Rich in wood and leather, with classic details like double French stitching and modern touches like excellent LCD graphics, Cadillac interiors deliver a balance of comfort, quality and performance that's in perfect harmony with the brand as a whole.

Mercedes-Benz | Best Prestige Brand
Kelley Blue Book visitors have named Mercedes-Benz the Best Prestige Brand four years in a row, and the office odds-makers are bullish on five. There's just something about the three-pointed star and the rich history of sophistication behind it that no competing automaker can touch right now.


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    • 1 Second Ago
  • 22 Comments
      Pixel Eater
      • 3 Years Ago
      This really is one of the best cars in 2011. That's stunning work and I hope Cadillac can keep it up.
      Spark Scuderia
      • 3 Years Ago
      nice car
      • 3 Years Ago
      [blocked]
        Vineeth Vazhayil
        • 3 Years Ago
        Although they are an improved lot, still, do they cut it against the Germans and Lexus - doubt it! Gotta agree to you.
        2 Wheeled Menace
        • 3 Years Ago
        Please remember that this board is full of GM fanboys next time you say anything remotely non-positive about a GM product. -mgmt.
          • 3 Years Ago
          @2 Wheeled Menace
          [blocked]
        Mark
        • 3 Years Ago
        Whoops forgot my point; No reason to put alot of credence in it, since it is just a bunch of schmucks taking a survey.
        :)
        • 3 Years Ago
        wobrown10............you deserve to drive a crapy Lexus.....Your a girl!!!!!!!!!!!!!! as for BMW or Benz The don't want you! Looser.........
          Chase
          • 3 Years Ago
          @:)
          (waiting to know what was looser)
      budwsr25
      • 3 Years Ago
      The Cars the car companys are producing right now are all junk! They are nice for a few thousand miles. Then after all the welds and nuts and bolts loosen up the car handles like garbage. People who buy these "sport sedans" waste their hard earned money.
      Raymond
      • 3 Years Ago
      This is deserved and as I have said before when someone bashes the CTS interior they expose themselves in my book. You can only blindly love Lexus is you realize there designs especially inside haven't evolved from the first LS. Benz is trying to make a come back and BMW's are great but Audi is faultering in my book. Everyone is just struck over LED lights. The CTS line up is stunning and on par or better than its competition.
      2 Wheeled Menace
      • 3 Years Ago
      Erm, i wonder who's paying for these awards, lol.. Cadillac has came very far, and has some really sharp looking cars these days but.. do they really beat BMW, Audi, Lexus, Mercedes?
        • 3 Years Ago
        @2 Wheeled Menace
        [blocked]
        mikoprivat
        • 3 Years Ago
        @2 Wheeled Menace
        you're too harsh on yourself...you have only one wheel missing not two.
      • 3 Years Ago
      [blocked]
      caddy-v
      • 3 Years Ago
      Way to go Cadillac. I've stuck with you through thick and thin and I always knew you'd come through. The coupe is a masterpiece and brings a smile to my face with every mile. Now get rolling on that XTS and ATS and make every naysayer cry with envy.
      Renaurd
      • 3 Years Ago
      Don't let Consumer Reports find out about this, they will surely have to wash their trousers.
      Rotation
      • 3 Years Ago
      This is impossible, AB has told us at nearly every opportunity how the interior on the CTS is substandard (but that is rumored to be fixed soon). On a more serious note, Cadillac, now is the time to capitalize on this. The CTS and SRX are really pushing your brand forward. Now is the time to make the other Cadillacs measure up to the same standard so that people don't get disillusioned.
      Ant_88
      • 3 Years Ago
      why so much hate for the caddy? this car is an amazing masterpiece, whether u like GM or not...ive see all three(sedan, coupe, wagon) in person and they are absolutely stunning....the wagon in black is pure sex!!
      Levine Levine
      • 3 Years Ago
      A heads up: GM bought the company that owns KBB.
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