• Mar 21, 2011
Chevrolet Colorado show truck - Click above for high-res image gallery

Behold, the next-generation Chevrolet Colorado. Sort of. General Motors has yanked back the sheets on what the company is calling a show truck at the Bangkok International Motor Show. Despite the 'show' label, the mid-sizer is poised to go on sale in Thailand later this year packing a 2.8-liter turbo-diesel engine, though there are no firm details as to what we can expect in terms of either power or efficiency. GM did say that the Colorado won't leave buyers lacking for enough towing capacity, though. Odds are we can expect tricks like the 20-inch wheels and body-color tonneau cover to be nixed as the truck makes its way closer to production.

Still, the vehicle is plenty sharp and looks to have the mechanical guts to give the global Ford Ranger a run for its money. But will GM offer the Colorado we see here in the States? That's a tough question. The automaker has made it clear that the Shreveport, Louisiana plant that manufactures the aging Colorado/GMC Canyon isn't long for this world, though we have heard rumors that the automaker isn't planning on killing the pickup all together. Here's hoping we'll see this truck or something similar in the States sometime soon. Hit the jump for the full press release.



[Source: General Motors]
Show full PR text
Chevrolet Unveils Colorado Show Truck

Boldly styled show truck previews next-generation midsize pickup

2011-03-21

BANGKOK, Thailand - Chevrolet today revealed the Colorado Show Truck in advance of the Bangkok International Auto Show, where it is making its global public debut. The concept previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet's strong truck DNA and award-winning heritage. The Colorado goes on sale in Thailand later this year.

"Thailand is the world's-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Trucks have been part of Chevrolet's core for nearly all of its 100-year history. The Colorado reinforces that heritage with expressive design, refinement and uncompromising capability."

The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power comes from an efficient 2.8L turbo-diesel engine, which produces a broad torque band for excellent cargo and towing capability.

"Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market," said Brad Merkel, GM's global vehicle line executive. "It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs."

While the new Colorado was developed within GM's global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM's global vehicle chief engineer, lived in Thailand for several months during the truck's development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.

"Pickups are instrumental in the vibrant Thai economy and owners take great pride in their trucks, which are used for both work and personal driving," he said. "These customers ask a lot of their trucks, so the powertrains and chassis must be very robust to earn their trust – and that's exactly what we've delivered."

Design details

The Colorado show truck's purposeful design conveys strength through bodywork that appears tightly wrapped over the chassis and a wide, confident stance. In the front, Chevrolet's internationally recognized gold bowtie and dual-port grille are framed by large headlamps that flow into the front fenders, and an extractor vent on the hood.

"Around the globe, pickup trucks are associated with strength, capability and function – and that's exactly what the Colorado show truck embodies," said Ed Welburn, GM vice president of Global Design. "Its broad-shouldered proportions are derived from nearly a century of Chevrolet truck heritage."

Pepperdust Metallic exterior paint is accented with polished aluminum details in the fascias, as well as integrated side steps and black-masked projector-style headlamps with LED lighting elements. At the rear is a full-width LED-lit taillamp, which creates a striking appearance when illuminated.

Additional exterior details include:

A streamlined "cab collar" design with a body-color hard tonneau cover on the bed

Gray accents on the side, front and rear lower moldings

20-inch aluminum wheels featuring a "liquid metal" finish, with Stone Gray color wheel ports

Cooper 285/50R20 ZEON LTZ tires

Outside mirrors with LED turn-signal indicators.

Inside, there's another signature Chevrolet cue: a dual-cockpit instrument panel design. It flows into the doors, with continuous lines that create a floating, wraparound effect, amplifying the Colorado's feeling of spaciousness. Ice-blue lighting and high-quality, "double-faced" leather-trimmed seats add sophistication and refinement.

"The interior is designed to deliver a premium and inviting environment, with a greater feeling of spaciousness than is typically found in midsize trucks," said Welburn. "There's also great attention to detail in the execution of the features you see and feel."

A brace of motorcycle-inspired, three-dimensional gauges stand out on the instrument panel, projecting a sporty appearance.

Contrasting trim used with the light-colored leather seating, dark wood trim accented with chrome and low-gloss and soft-touch materials are used throughout for a premium feel. A number of storage compartments are located throughout the interior, including a covered center bin for concealment of valuable items, and a large, dual glovebox.

Additional features include a dual-zone, digital climate control system and the latest in "infotainment" technology. The show truck highlights an ergonomically positioned 7-inch LCD display in the center stack, for easy viewing and intuitive control of Web access, navigation, music and hands-free phone features.

More details about the production model will be released later in the year. Please visit media.chevrolet.com for the latest updates.


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  • 83 Comments
      • 3 Years Ago
      If they are to bring this to the U.S. it needs to follow the "rule of 26." Current full size trucks can get 22-23 EPA MPG so this truck must get at least 26 mpg, have close to 260 hp (300+ ft/lbs is more important), and be available in crew cab, 4x4, and mid trim level at around $26k. I don't need a small truck that can tow 7k lbs, and haul over a ton. Get me something that could tow a race car or a set of dirt bikes and haul about 1000 in total payload if needed. Obviously a small turbo diesel would be preferred, but putting one of GM's DI turbo 4's would probably get the job done. I do like the styling. I could see this being in my garage if its a step up in MPG and a step down in $$ from the current full size trucks. Right now no mid size truck can claim to have that.
      • 3 Years Ago
      And yet another GM car without padded side armrests.
        • 3 Years Ago
        How can you tell they're not padded?
      • 3 Years Ago
      Small trucks keep getting bigger and more expensive. Is there a market for basic small inexpensive trucks like the original Toyota? None are available. A cheap truck to bring new appliances home and go to the dump on Saturdays? I think so.
        • 3 Years Ago
        Of course there is. A base Ford Ranger can be had for around $10k on sale. Its still a compact, its still relatively simple and economical and it's tough. Exactly what I like. It doesn't sell well. Neither did the old small Toyota at the end.
        The Mahindra is a joke. $30k, poor mileage, flaky OEM and solidly midsized.
        • 3 Years Ago
        Yes there probably is a market. The manufacturers have bypassed it since they would rather kill that market completely. A small truck would still have to have all the safety crap raising the price by larger percenatge points of the cost. Having the safety crap doesnt sell the vehicle but will stop it for not having it. The price of a small more efficient ORIGINAL type small truck would be about the same as a large truck. The profit margin would be less on the small one vs the large one.
        • 3 Years Ago
        I think you are right on. I had high hopes for the Mahindra, to fill that niche, but their little truck was such a turd I don't think they could have sold it here. Their tractors seem OK.
      • 3 Years Ago
      IF (and that seems to be a big IF) they do produce and/or sell this in the US, it will be light-years better than the current midsized antiques they sell now. C'mon GM.
      fbodydude53
      • 3 Years Ago
      Can we just get a new s10? These "mid-sized" trucks get too crappy mpg/capability vs their big brothers. My 01 dakota 2wd V6 regular cab short bed is perfect and id buy a new one if I could.
        • 3 Years Ago
        @fbodydude53
        Downsize that to what the ZR2 was, and it would be a win. I would truly look at replacing Monstro with a compact. Cannot get a bike in the bed anyways w/o a lift.
      • 3 Years Ago
      SWEET! I like it!

      That'll be my new truck (don't like the current Colorado/Canyon).

      @GM: BRING TO THE USA!!!
      • 3 Years Ago
      Looks great. So much better than Mazda BT-50 and Mitsu L200.
      Would love to see Ford Ranger and Chevrolet Colorado compete in U.S. with their midsize trucks with diesels.
      • 3 Years Ago
      Looks fantastic!
      • 3 Years Ago
      Hey Dana... The only Ridgelame part of this design is the bit behind the rear window. As far as your "Mad Squirrel" statement... I think this is why GM, Ford are having trouble designing for the USA.... Backwater bumpkins like you. Hey Bubba wakeup! It's a really decent design that drags the truck into the modern world. Gad folks wakeup!
      • 3 Years Ago
      Cool! Chrysler 200 headlights!
        • 3 Years Ago
        its basically the front end of the current Malibu.

        this is ugly.
      • 3 Years Ago
      I agree bill. Nobody needs all that capability and if they do then buy a full-size. I'm on the road everyday, all over the country and I can count on one hand the number of trucks in a week using their truck to tow, haul or carry anything. Americans have small man syndrome. Compensating for their weaknesses by buying a big truck. Think chevy LUV sized truck and I'd buy one in a second. Small and efficient. Must have manual tranny.
        • 3 Years Ago
        ..and a LUV engine bay desperately screams for a LSx :)
        • 3 Years Ago
        or of course the combination of vehicles into one , the exteneded cab versions wherin I dumped a caravan and a std cab truck to buy , I also did not lose gas millage and gained the alcohol capacity for the future . This "truck" will get no better millage than the full size and just be less usefull ( like dodges mini trucks with poor millage)
      • 3 Years Ago
      I like it, but can we get the 2.8L TurboDiesel with the 6-Speed manual? I see a manual trans in the picture.

      GM needs to step up and be the one to start the movement to get small trucks in the US with Diesel engines. I honestly think the auto manafactures underestimate the amount of people that would purchase diesel small trucks.

      On a side note, Ford is screwing themselves by not introducing the new Ranger in the US.
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