Pirelli 2011 Formula 1 Tire Display in Geneva
Pirelli 2011 Formula 1 Tire Display - Click above for high-res image gallery

To the uninitiated, the choice of tires in motor racing can look about as insignificant as what refreshments they're serving in the grandstands. But those in the know are all too aware of the enormous effect the right – or wrong – rubber can have on a race's outcome. So in the world of Formula One racing, the switch from Bridgestone to Pirelli as the official tire supplier is pretty big news.

The Italian rubber company is suitably proud of its selection, and to show off its wares, Pirelli brought a trio of contemporary grand prix racers – a Red Bull, a McLaren and a Ferrari, no less – to the Geneva Motor Show, wearing their new boots. These look to be last year's cars wearing this year's tires, but that's to be expected as the front-running teams in question frantically prepare their cars for the new season. Take a closer look in our high-res image gallery below.

Related GalleryPirelli 2011 Formula 1 Tire Display: Geneva 2011

Photos copyright ©2011 Drew Phillips / AOL