• Feb 21, 2011
The world can now rest easy. Toyota has officially embraced "Prii" as the plural of Prius. The Japanese automaker made the announcement over the weekend at the 2011 Chicago Auto Show after inviting the public at large to vote for the phrase that best fit the company's new gaggle of hybrids. The voting kicked off on January 10th at the Detroit Auto Show, and while Priuses, Prius, Prium and Prien all surfaced as possibilities, Prii took home the majority of votes with 25 percent of the more than 1.8 million ballots cast.

To mark the occasion, Dictionary.com has updated its Prius listing with the appropriate word for more than one Prius hybrid.

Toyota has made it clear that the company intends to grow the Prius family in the near future with the addition of production versions of the seven-passenger Prius V and the more compact Prius C Concept. Now we just have to figure out what to call Prius drivers in polite society.

Hit the jump for the full press release.

[Source: Toyota]
Show full PR text
Toyota Announces the Plural of Prius

Decade-Long Debate Laid to Rest with Recognition of the Term 'Prii'

TORRANCE, Calif., February 20, 2011 –Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected 'Prii' as the preferred plural term for Prius.

The Prius Goes Plural voting campaign was launched on January 10 at the North American International Auto Show in Detroit and challenged the public to help the automaker determine the plural nomenclature of Prius. The campaign coincided with the world premiere of the Toyota Prius family of vehicles. With 25 percent of the votes, Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota. As such, Dictionary.com has updated its entry for the word 'Prius' to reflect this.

Toyota unveiled the winning word at the Chicago Auto Show this morning. Jay Schwartz, head of content for Dictionary.com, was on hand to inform the public that, as the plural of Prius has now been determined, the term 'Prii' will be reflected in Dictionary.com.

After the more than 1.8 million votes were cast during the course of the six-week campaign, Prii beat out its four competitors: Prius, Priuses, Prium and Prien. Prius came in at a close second with 24 percent of the votes. A video recap of the campaign and winning word celebration can be viewed at www.ToyotaPriusProjects.com.

"Community has always been a big part of the Prius brand, so it was only fitting that we invite the online communities to participate in the plural discussion," said Colin Morisako, advertising manager for Toyota. "The people have spoken-Prii will be the accepted term used to describe multiple Prius vehicles going forward."

The plural of Prius has sparked debates since the launch of the vehicle 10 years ago. Now that the Prius family has grown, Toyota asked its customers and fans to help the company decide on a term to describe the plural of Prius vehicles, thus answering the decade-long question-what do you call more than one Prius? Online voting modules enabled the public to vote for their preferred plural of Prius as well as view real-time polling data. The campaign also featured an animated video, print ads and a web series hosted by James Lipton, host of Inside the Actors Studio and author of An Exaltation of Larks.

With the expansion of the Prius family to include the Prius Plug-in Hybrid vehicle (PHV), Prius v and Prius c concept, Toyota hopes to further increase acceptance of the Prius brand by offering a wider selection of vehicles that each maintain Prius' core values of high fuel economy, low emissions, proven gas-electric hybrid technology and environmental stewardship. For more information on the Toyota Prius family of vehicles, visitwww.toyota.com/priusfamily.


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    • 1 Second Ago
  • 64 Comments
      • 3 Years Ago
      So I guess my entry of "Boringii" got rejected?
      • 3 Years Ago
      I think "hideii" would have worked better.
      • 3 Years Ago
      Priicks?
        • 3 Years Ago
        Are you sure?
        • 3 Years Ago
        Um, that's *who* drives them, not *what* is driven.
      • 3 Years Ago
      No, the plural of Prius is PriuZZZZZZzzzzzzzzzz.

      Who cares.
      • 3 Years Ago
      They looked dated. Especially the "new" mini van version
        • 3 Years Ago
        The new Prius MPV is so boring. There is NOTHING to it whatsoever.

        Toyota didn't even try at all with it.
        • 3 Years Ago
        The Prius-V looks about a generation behind, but I think the Prius-C is pretty fresh. Toyota should work on updating the rest of the ̶P̶r̶i̶u̶s̶e̶s̶ Prii with that headlight shape.
      • 3 Years Ago
      Shakespeare is gonna be ticked.
      • 3 Years Ago
      How abour Pri-apisms:-) BTW, I have driven one of these and they are kind of neat to drive. I compare them to a really really nice refigerator, one of those stainless steel LG's with the French style doors.
      • 3 Years Ago
      I'm glad this is settled, It kept me up at night.
      • 3 Years Ago
      Well good for them! Now I can sleep at night.
      • 3 Years Ago
      How about Prii-tentious?
      • 3 Years Ago
      I liked Priuses better
      Whatever
      • 3 Years Ago
      Whatever the cars are called, the writer calls 25% a majority. A majority is 50% plus one.
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