• Feb 2, 2011
Click above to watch the video after the jump

honda jazz iphone appHonda has made some incredible commercials over the years. Remember "The Cog?" How about Commercial of the Decade "Grrr?" Then there is two of our favorites; "Impossible Dream" and "Impossible Dream II." These spots share two common traits: all are voiced by the silky-smooth Garrison Keillor and each is innovative in its own way.

The ad geniuses at Honda are hoping to strike gold once again with a now spot titled "This Unpredictable Life," which features Keillor and a bunch of animated characters. The Honda Jazz (the Fit here in the U.S.) spot itself is well-written and attractively animated, but the innovation comes in the form of an iPhone app that actually communicates with the commercial.

To download the app, simply hit the App Store and type Honda Jazz in the search. The object of the free game is to hold up the iPhone with the app running while the commercial is being played. Any time one of the characters from the game (shown, right) are shown in the commercial, you have to shake your iPhone. As you "catch" the characters, the app gains interactivity whenever you tap on them.

Once you download the app you can hit the jump to play the commercial. Make sure the volume is up on your computer so your phone can sense the sounds in order to tell when you're supposed to shake. We definitely won't guarantee the game is a blast to play, but we're impressed with the creativity in any case.



[Source: Honda]



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    • 1 Second Ago
  • 8 Comments
      • 3 Years Ago
      cool.
      • 3 Years Ago
      Wow nice interesting since its Jazz so i bet the ad agency made this for non US market.
      • 3 Years Ago
      Very creative add. At the very least it kept me watching although im sure im not hondas target audience for this car. I do think it plays into the hard economic times and a sense of learned helplessness but then cleverly they seem to state: dont worry we are here to think for you. Either way they did a good job.
      • 3 Years Ago
      I wish Honda was as creative with their designs as they are with their ads.

      I miss the Honda of old.
      • 3 Years Ago
      I like! Feels like a dream! Definitely 10 for creativity!! Thumbs Up!
      • 3 Years Ago
      Definitely directed by Tim Burton.
        • 3 Years Ago
        Impossible, I didnt see Johnny Depp or Helena Bonham Carter anywhere. ;)
        The soundtrack did feel like it could go in a Danny Elfman direction though.
      • 3 Years Ago
      Remember it's only the North American market that's completely lost the plot.

      The other markets are pretty healthy, product wise (I'm not sure about how they stack up financially next to the competitors).

      Maybe Honda North America could learn something? Bring a diesel or two to challenge VW's dominance before Ford gets there?