• Jan 16, 2011
2012 BMW 1 Series M Coupe – Click above for high-res image gallery

At $47,010 (including destination), the 2012 BMW 1 Series M Coupe isn't exactly cheap. Still, Matthew Russell, BMW product and technology PR rep, says it's "the most affordable M BMW has ever sold, adjusting for inflation, including the original E30 M3." That car cost around $34,000 when it was introduced in 1988. According to the U.S. Bureau of Labor Statistics, Russell is more than right: $34,000 in 1988 had the same buying power as $62,885 in 2010.

With rumors of BMW getting into front-wheel-drive cars, we asked Dr. Kay Segler, president of BMW M GmbH, if M could do a FWD car. Segler said, "I haven't thought about that," and went on to remark that he couldn't see doing a sub-1-Series M car. Russell elaborated with, "There are rumors about what is coming, but those aren't from us." As to other rumors about whether the coupes will be limited or capped in number, we were told categorically, "No." But that was amended with, "But they will be hard to get."



Live photos copyright ©2011 Jeremy Korzeniewski / AOL

1 Series M Coupé BMW M3
Engine 3.0-liter twin turbo inline six 4.0-liter V8
Transmission 6-speed manual 6-speed manual
Horsepower 335 hp @5,900 hp 414 hp @8,300 rpm
Torque 369 lb-ft @ 1,500 rpm 295 lb-ft @ 3,900 rpm
Redline 7,000 rpm 8,400 rpm
Front suspension Macpherson struts Macpherson struts
Rear suspension Five-arm multilink Five-arm multilink
Weight 3,462 pounds 3,704 pounds
Weight distribution 51.7/48.3 51.8/48.2
Length 172.4 in 181.8 in
Height 56.1 in 55.8 in
Track F/R 60.7/60.7 60.6/60.6
Wheelbase 104.7 in 108.7 in
0-to-60 4.9 seconds 4.7 seconds
Top speed 155 mph 155 mph
Quarter-mile 12.5 seconds
Price $47,010 $59,775


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    • 1 Second Ago
  • 39 Comments
      • 3 Years Ago
      For me, this is far more M-Sport than it is a true M. It troubles me that BMW creates what's effectively a parts bin special edition and attaches the M brand to the car.
      • 3 Years Ago
      Saw it at NAIAS and it was the star of the BMW booth. Looks great in person which was a pleasant surprise considering the photos come off looking forced. In person it looks very natural.

      They'll sell every one and those folks will love every second they get to drive it.
      • 3 Years Ago
      Affordable? The base price may not be obsenly high but the limited quantity will make sure that the dealer markups will be stupid high.
      • 3 Years Ago
      Wish BMW would move away from the MacPherson setup to double wishbone suspension.
      • 3 Years Ago
      Still high priced.
        • 3 Years Ago
        Yeah I think so too. I will hold judgement until I drive it, but at mid $50k, thats awfuly close to Cayman S/R prices...
      • 3 Years Ago
      for $12k less the 1M looks pretty appealing over the M3...I could see how this could canabalize sales for the M3
      • 3 Years Ago
      I wish I fit in the thing.

      I fit great in E30 with plenty of headroom. I barely fit in my E46, and when I sat in a 135i, my head was wedged against the headliner. Bring back the headroom, please!
      • 3 Years Ago
      Lets not kid ourselves here. BMW will slap the M on pretty much anything that moves. I'm suprised the bicycle I saw at the dealer store didn't come in an M variant. Well at least if it did, it would be light. when the M is on an X5, there isn't much BMW can justifiably shoot down.

      Has it got an engine? Check.
      Has it got some wheels? Check

      Approved!
      • 3 Years Ago
      bmw/mini has the FWD mini cooper. I would guess that close to 50% of BMW owners wouldnt car/dont know if they have a FWD or a RWD
      • 3 Years Ago
      I don't care much for the body styling.

      Looks like an older-model Honda Civic with an outrageous body kit.
        • 3 Years Ago
        I showed it to someone and they said "it looks like an accord"!

        I was like, well it looks like a compact car, "no it looks like an accord".
      • 3 Years Ago
      Well duh....

      It's freaking ugly.
      • 3 Years Ago
      love this color.... saw it yesterday and its even better in person.
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