- Nov 18, 2010
Hyundai previews next-gen Azera with new batch of renderings
2010 Hyundai Azera/Grandeur official renderings – Click above for image gallery
Once derided as a budget brand, Hyundai has been campaigning a relentless march up-market over the past few years with the likes of the Genesis and the Equus. Beneath them sits the Sonata – an impressive new vehicle to be sure – but there exists a wide gulf between these models, and it's the Azera's job to fill that gap with a larger-than-Sonata front-wheel-drive sedan.
Now in its fourth generation, the current Azera – also known as the Grandeur in some overseas markets – looks rather dated and unremarkable nestled in between its flashier stablemates and has been on the market since 2005. We've seen spy shots of its fifth-generation replacement undergoing testing, but Hyundai has now released the first batch of official images showing us what to expect from the new model.
As you can see for yourself in the gallery below, it looks promising, applying the Korean automaker's "fluid sculpture" design language to a new shape that's expected to arrive sometime in the new year as a 2012 model. Accompanying announcement after the jump.
[Source: Hyundai via WCF, Hyundai-Blog]
- Hyundai retains "Grandeur" name, continues the brand tradition since 1986
- All-new Grandeur reflects Hyundai's `fluidic sculpture' philosophy, exuding an overall refined and dynamic image
- Grandeur combines tradition and high technology, setting a new standard for premium large sedan segment
Grandeur, which signifies magnificence or greatness, was first launched in 1986 in Korea as the company's first premium luxury sedan. Hyundai has retained the name Grandeur to continue this successful tradition.
The all-new Grandeur, now in its fifth generation, was developed under the concept of harmonizing tradition and state-of-the-art technology. As a result, the new model is expected to set a new standard for premium large sedans.
The exterior rendering reflects a `Grand Glide' concept, or an image of a bird gracefully gliding across the sky. The front of the car has a bold grille, emphasizing the car's premium look. The side part consists of elegant and flowing lines that exude an overall dynamic image. The rear side conveys a futuristic look through stylish LED lamps and the voluminous wide rear bumper.
Featuring a more striking and distinctive look than its predecessors, the new Grandeur, with its combination of traditional concepts and modern design and technologies, is expected to create a sensation in its class.