• Nov 17, 2010
Toyota RAV4 EV – Click above for high-res image gallery

Proudly "Powered by Tesla," the brand-new Toyota RAV4 EV made its debut at the LA Auto Show today, and it's pretty much what you'd expect: a current-generation RAV4 with the heart of a Tesla Roadster. Or maybe a Model S. In any case, one of Silicon Valley's electric cars. As we've known, Tesla's role in the partnership is to develop the powertrain – including the battery, power electronics module, electric motor, gearbox and software – for Toyota's popular CUV.

The RAV4 EV has a long history, as long-time plug-in vehicle fans are well aware. The first-gen version arrived in 1997 and was available for six years. Toyota said today that it sold or leased 1,484 units during that time – and that nearly 750 of them are still in operation – but could never make them a mainstream hit like the Prius. Making these alternative-power vehicles isn't that difficult, said Jim Lentz, Toyota Motor Sales' president and chief operating officer, the hard part is bringing them to mainstream customers.

This is the goal of the RAV4 EV, which is scheduled to hit the market in 2012. The initial batch of test vehicles, the so-called Phase Zero machines, are already achieving 100 miles of range, but Toyota engineers are working hard to make sure that the Phase One vehicles (i.e., the next batch) will be able to reach that number no matter what the climate or outside condition is – or, in the words of the press release, "in a wide range of climates and conditions." The engineering team is also focused on drivability and making the electric CUV feel, "as close to a conventional RAV4 as possible." We'll have a more complete post about the RAV4 EV later, but for now you can find plenty more information on Toyota's dedicated RAV4 EV website and check it out from every angle in the gallery below.

Live photos copyright ©2010 Sebastian Blanco / AOL
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Toyota/Tesla Collaboration To Build, Demonstrate And Evaluate 35 Vehicles: Fully Engineered Second-Generation RAV4 EV Slated For 2012 On-Sale Date

LOS ANGELES, November 17, 2010 -- Toyota Motor Sales (TMS), U.S.A., Inc. (TMS) debuted today the second-generation Toyota RAV4 EV at a news conference at the Los Angeles Auto Show. A total of 35 vehicles will be built for a demonstration and evaluation program through 2011, aiming at market arrival of a fully-engineered vehicle in 2012. The fully-engineered vehicle will have a target range of 100 miles in actual road driving patterns, in a wide range of climates and conditions.

"When we decided to work together on the RAV4 EV, President Akio Toyoda wanted to adopt a new development model that incorporated Tesla's streamlined, quick-action approach," said Jim Lentz, president and chief operating officer, TMS. "The result was a hybrid – a new decision and approval process and a development style that our engineers refer to as "fast and flexible."

Led by the Toyota Motor Engineering and Manufacturing North America (TEMA) Technical Center in Michigan, the new development model helped reduce development time without compromising product quality. The team has accomplished this by approaching the project as they would a typical mid-cycle "major-minor" product change. Specifically, midway through a generation, the team began with a fully engineered current-generation RAV4, to which was added a major powertrain option, along with minor feature and cosmetic changes.

Tesla was responsible for building and supplying the battery, as well as other related parts, that met specific Toyota engineering specifications in performance, quality and durability. Toyota was responsible for development and manufacturing leadership and the seamless integration of the powertrain.

"From the beginning, the customer experience has been the focus," said Lentz. "In other words, how do we deliver an unconventional product to mainstream customers that is compelling and affordable and that offers an acceptable level of daily convenience."

A large part of the team's focus on the customer experience targeted driveability. In this case, the end goal is a vehicle with driveability characteristics as close to the conventional RAV4 as possible.

For example, the demonstration vehicle weighs approximately 220 pounds more than the current RAV4 V6 yet it will accelerate from zero to sixty nearly as quickly.

This added weight factor required significant retuning of major components and a prioritized focus on weight distribution. Not only were suspension and steering modified significantly, major components needed to be relocated to better balance the increased mass of the battery pack.

The demonstration vehicle Toyota is currently testing is powered by a lithium metal oxide battery with useable output rated in the mid-30 kwh range. However, many decisions regarding both the product, as well as the business model, have not been finalized. Battery size and final output ratings, as well as pricing and volume projections of the vehicle Toyota plans to bring to market in 2012, have not been decided.

As for a final assembly location, Toyota is considering many options and combinations. The basic vehicle will continue to be built at its Canadian production facility in Woodstock, Ontario. Tesla will build the battery and related parts and components at its new facility in Palo Alto, Calif. The method and installation location of the Tesla components into the vehicle is being discussed.

The RAV4 EV received several distinct exterior styling changes including a new front bumper, grille, fog lamps and head lamps. New EV badging and the custom "mutually exclusive" paint color, completed the transformation. The interior received custom seat trim, multimedia dash displays, push-button shifter and dashboard meters. The RAV4 platform brings a 73-cubic-foot cargo area with rear seats folded down – no cargo space was lost in the conversion to an electric powertrain.
In 1997, Toyota brought to market the first-generation RAV4 EV in response to the California zero emission vehicle (ZEV) mandate and was the first manufacturer to meet the mandate's Memo of Agreement on volume sales. Powered by a nickel-metal hydride battery pack, the vehicle had a range of between 80-110 miles on a single charge. From model year 1998 to model year 2003, only 1,484 vehicles were sold or leased in the U.S. 746 first-generation RAV4 EVs are still on the road (www.toyotarav4ev.com).

"Price and convenience proved to be critical success factors and they remain so today," said Lentz. "But much has changed in the last few years. Most importantly, the growing level of awareness that sustainable mobility will come at a cost that must be shared by the automakers, government and the consumer."

Toyota's approach to sustainable mobility focuses on the world's future reliance on mobility systems tailored to specific regions or markets, rather than individual models or technologies. It acknowledges that no one technology will be the "winner" and that a mobility system in Los Angeles will probably look very different from one in Dallas or New York or London or Shanghai.
Toyota's comprehensive technology strategy is a portfolio approach that includes a long-term commitment to hydrogen fuel cells, plug-in hybrids and battery electrics all driven by the further proliferation of conventional gas-electric hybrids, like Prius as its core technology.

Toyota has announced that coinciding with the arrival of the RAV4 EV in 2012 it will launch, in key global markets, the Prius PHV (plug-in hybrid) and a small EV commuter vehicle. It will also launch, in key global markets, its first commercialized hydrogen fuel cell vehicle in calendar year 2015, or sooner. Finally, by the end of 2012, Toyota will add seven all new (not next-generation) hybrid models to its portfolio.



* Unique front and rear styling
* LED Foglamps
* 18" Alloy wheels
* Special pearl white paint with aqua base – "mutually exclusive"


* Smart key system with push button start
* Combination synthetic leather and fabric seating surfaces
* Touch screen DVD Navigation system
* Cargo volume equal to 2010 RAV4


* Powerful electric motor with Lithium-ion (Li-ion) battery pack
* Zero emission vehicle (ZEV)
* Class-leading driving range, acceleration, and top speed
* Real world driving range of approximately 100 miles

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    • 1 Second Ago
      • 4 Years Ago
      first gen rav4 EV's pull in cash when they're sold.
      • 4 Years Ago
      I'm gonna let you in on a little secret, people that buy this configuration, generally take long trips, go camping, hunting trips, how far will this vehicle go after the 100 electric miles?.
        • 4 Years Ago
        Camping? Hunting in a Rav 4? LOL! The marketers sure would love you to think that! In reality the Rav is used for commuting from the suburbs, driving to McDonald's, and shuttling children around.
      • 4 Years Ago
      At least it's a lot less subtle than the 2 foot tall H-Y-B-R-I-D stickers on the sides of Tahoes and Escalades.......
      • 4 Years Ago
      "in a wide range of climates and conditions"

      That's seriously impressive. During the leaf tour a fellow attendee asked about the leaf's range as it pertained to the environment. The spokesperson mentioned some ridiculous negative temperature on the lower end and above 120 on the upper end as being the range where the batteries will continue to perform well. "oh, so I can't drive in the summer, I live in AZ?" - the spokespersons shrugged the question off. If toyota can move the game forward from '100 miles depending on a range of factors' to '100 miles' we'll all benefit as this technology matures.
        • 4 Years Ago
        Wait, I thought the Leaf got 100 miles on a charge no matter the condition?
      • 4 Years Ago
      I see they're still confused about what to do with the front end when you don't need a grille anymore and you want it to be as aerodynamic as possible.
      • 4 Years Ago
      Nice copy of the Hyundai Sonata Hybrid's front grille.
      • 4 Years Ago
      And I just forgot about the Electric Fit.
      • 4 Years Ago
      Meh, I'd rather have a real Tesla.
      • 4 Years Ago
      The front end fascia of the Rav4 is rather ugly. :(
        • 4 Years Ago
        Whoops, I meant Rav4 EV.
      • 4 Years Ago
      I've always wanted a bland tall wagon with Gremlin rear windows and crammed full of laptop batteries...
        • 4 Years Ago
        if you tell me what you drive, i'll find someone who feels the same way about your car.
        • 4 Years Ago
        DiRF = Someone else who gets it. D-Pillar disasters are what they are. Compare the Murano and the FX35 to see what I'm talking about.
      • 4 Years Ago
      The great thing about Toyota is that they typically don't rush new technology to market just to be first. They ensure the technology passes real-world driving conditions. Honda rammed their little 2-seat Insight hybrid to market 10 years ago and it arrived stillborn. Overly expensive, too small, not practical for daily use, and thus not a viable alternative to most people's daily transportation requirement. It became the weekend novelty car. Hummm, this sounds an awful lot like the upcoming Nissan Leaf situation...so we shall see whether history could repeat itself.

      I'm glad to see Toyota raising the bar and making a Rav4 HV a REAL vehicle with REAL range for REAL people!!
      • 4 Years Ago
      Am I the only one that have seen that the RavEV is only FWD?? mmm
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