• Nov 17, 2010
2010 Subaru Impreza Concept – Click above for high-res image gallery

One of the biggest surprises (so far...) of the 2010 LA Auto Show has to be the Subaru Impreza Design Concept that snuck up on us just a few hours ago. Some thought it might be the long-awaited Subota coupe (a close cousin of the Toyobaru, of course), but in reality what we have here is a conceptual sedan that the Japanese automaker claims will heavily influence future models... namely the Impreza, we'd wager.

Yes, there's a working 2.0-liter naturally-aspirated four-cylinder engine bolted to a CVT gearbox behind that shapely new front grille and its massive side vents, but it's the styling we're really intrigued by. To that end, be sure to take a good, hard look at the live shots in our high-res gallery below. If you need all the details, follow the jump for the press release.




Live photos copyright ©2010 Drew Phillips / AOL

[Source: Subaru]
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SUBARU DEBUTS IMPREZA DESIGN CONCEPT AT LOS ANGELES AUTO SHOW
* Design concept hints at future model.
* Interior integrates latest in infotainment and safety technology.
* New-generation Subaru Boxer engine and CVT.

LOS ANGELES, November xx, 2010 – Subaru of America, Inc. today unveiled the Impreza Design Concept, which previews the carmaker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the show, which runs November 19-28 at the Los Angeles Convention Center. The Impreza has been Subaru's global compact car since 1992.

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.

From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.

Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.

In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.

At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.

The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.

"Dynamic, Enticing, Secure" Interior
For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.

A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.
The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.

New Safety and Performance
Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.

The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester.


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    • 1 Second Ago
  • 104 Comments
      • 4 Years Ago
      Not highly original, but still very attractive for a Subaru. Little bits of Civic, Volt and Mazda3/Focus still make for a much better exterior than the current Impreza.
      • 4 Years Ago
      This car looks really hot even if it's a concept. Subaru should really build it.
        • 4 Years Ago
        I'm sure they will. There's really nothing about that body which couldn't be built. It's even set up for 4 regular swing-out doors, with panel cut lines exactly where you'd expect them. Just tack on some door handles, slap on some mirrors, and we're good to go!
      • 4 Years Ago
      I like the effect of the tail lights, but not the shape.
      • 4 Years Ago
      DO WANT!

      But I would like it even better... if it had two fewer side doors that were a bit longer, with the same side window visual... maybe just a slightly longer, liftback roofline for a coupe.

      I like the regressing square tail-light graphic, but I am not sure why there are so many angle and line changes on the lower inboard corners.... Seems like needless shape changing that just makes the pieces more susceptible to mis-fitting A simpler lower inboard corner would be fine.

      Somehow, the fender flares don't look as tacky here as they do on the WRX/STI and 2010+ Legacy and Outback.

      the front and back are slightly busy, but I chalk that up to being a show-car... the rakish headlights are nice.

      I don't mind if this gets a little simpler in production trim. I do hope it keeps LED exterior lighting... which Legacy and Impreza 4-door are still mostly missing.

      A wagon-let 5-door version of this , if NOT hunchbacked, could be interesting, if done well. A 3-door, 4-door sleek sedan, and 5-door mini-wagon 'touring' version would be a nice return to the 3-body-style Impreza lineup, like the late 90s. (Kia Forte and rumored Hyundai Elantra are getting 5-door mini-wagon body-styles, as well, in addition to the existing 5-door Mazda 3.)

      If this has competitive, good looking styling, as this concept shows... and has Subaru's trade-mark AWD... it would put it back up to the top of my list, and beat out any FWD-only competition, in my estimation.
      • 4 Years Ago
      Evidently there is at least one designer left in Japan who understands automotive design.

      As for complaints about it being derivative, who cares? It's clean, mature and gorgeous. Build it and it will sell like no Subaru in history.
      • 4 Years Ago
      Wow. BIG step in the right direction for Subaru design. They're saving themselves from the direction of that horrific Legacy concept from a little while back.

      Some people have said this has a bit of a look of a Volvo. Agree. But in a good way.

      Does anyone else thing the front wheel arch is monstrous though? It's bigger than the rear and that is just plain weird. The Ford Focus RS does this too, and it just looks goofy and unbalanced.

      Also, I'm all for exaggerated arches on this car, but does anyone think the wheel arches are incredibly boxy looking? And not in a good way. That sort of fender arch is style is not new for Subie, I think it's similar on the latest WRX, but they *look* as if they were bolted on as an after-thought. It's tacky. I liked the Hybrid Tourer concept as well, but it too had wheel arches with large sections that are (or look) completely flat. I think they'd look better if they flowed more naturally and smoothly from the body. Probably not the best example, but google for an Audi RS6 for example. Pretty big wheel fenders, less obvious since the wheels on the car are so wide, but the arches are much more rounded and smooth looking, with still a little sharp angle and flat cut at the very outermost bit.

      This Subaru needs to drop the last 6 inches of it's extra sheet metal dropping off the sides and front. Call it ground effects or whatever, it's too much. It's so low to the ground! It can't be a rally car, or even pose as one. I wouldn't want to even take this up the local ski mountain road. I think the bottom front fascia (the air intakes) and sides are just too pronounced and oversized/long. The low sides could be raised or just cut the bottom 6 inches off and rebalance the lines, and the lower front fascia/intake taken in and up a little. Those are feasible changes that could be pulled off successfully!

      Last point. Wow it's huuuuge. This is an Impreza? Anywho, I guess there's no going back on that. Would be interesting to see what this 4 door concept looks with more of a gradually sloping back roof to a liftback. Could be really interesting. Could be bad. Can't quite picture it. Regardless would LOVE to see a long sport-back or short wagon. Something a little longer in the trunk than the existing Impreza hatchback, but not as long a traditional wagon.

      Would definitely consider buying a wagon/sportback version of this if they can refine it. I do really like the direction, but as-is it's still going to be a peculiar looking car like the Impreza has been since 2002 or so.
      • 4 Years Ago
      Wagon Wagon Wagon Turbo Turbo Tubo Manual Manual Manual Please
      • 4 Years Ago
      I like it! It has that sleeper look. Sorry, it's not riced out or overdone like some of you want it, but if you put an overdone spoiler on it, you'll have what some of you need. Flash is the new old. You want attention so much you'll pay for it. Social game gets the girl, not the car!
      loosewheel26
      • 4 Years Ago
      Wow, this looks great. The only thing that's worrying me is what appears to be a considerable increase in size over the current model. All the additional power that the next generation of boxster will produce will be for not if the car weight 300lbs more... sigh. Wicked OT but even though the next gen civic has taken forever to be developed AT LEAST its not bigger than the previous model. (kind of just a general statement about bloat)
      • 4 Years Ago
      I miss the days Subarus were distinctive think outside the box machines aesthetically. This looks like a good car, but not really unique in design.
        • 4 Years Ago
        Just because it's ugly, doesn't mean it's outside of the box and 'ugly unique' is not necessarily good.
      • 4 Years Ago
      pay attention: how much more does it weigh than the last one ..... same with all the new cars.....fat equals less fun unless you're concerned primarily with what others think of your car. The new STI sedan just got brutalized by a tester as being slower and less responsive than the previous version.....and let's not even mention the EVO! Bruce
      • 4 Years Ago
      Theres NOTHING original about this design at All.
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