• Nov 17, 2010
Well, color us embarrassed. Never you mind the earlier post we ran about last year's Kelly Blue Book resale value awards. As it turns out, KBB very wisely hands out those nods for the upcoming model year based on their projected resale values five years from now. For 2011, Subaru walked away with the title of Best Resale Value Brand while BMW took the nod for Best Resale Value Luxury Brand. The two dethroned Toyota and Lexus, respectively, despite the Japanese automaker's products holding four slots on the top 10 list.
Both the X5 and Outback are returning champs, as those models held spots on last year's best resale value list for their respective categories. Check out the full list of the top 10 winners below, and be sure to check out the press release after the jump.
[Source: Kelly Blue Book]
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Kelley Blue Book Announces Winners of 2011 Best Resale Value Awards

Kbb.com Offers Advice on Choosing New Vehicles Predicted to Hold Value Down the Road

IRVINE, Calif., Nov. 17, 2010 -- /PRNewswire/ -- Kelley Blue Book, www.kbb.com, the leading provider of new and used vehicle information, announces the all-new 2011 model-year vehicle winners of its annual Best Resale Value Awards, which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer's primary expense during ownership, these awards, like all of kbb.com's new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.

Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer's Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

2011 BEST RESALE VALUE: BRAND

Subaru 2011 BEST RESALE VALUE: LUXURY BRAND BMW




2011 BEST RESALE VALUE: BY VEHICLE CATEGORY


SUBCOMPACT CAR: Honda Fit
COMPACT UTILITY VEHICLE: Honda CR-V

COMPACT CAR: MINI Cooper
MID-SIZE UTILITY VEHICLE: Toyota FJ Cruiser

MID-SIZE CAR: Honda Accord
FULL-SIZE UTILITY VEHICLE: GMC Acadia

FULL-SIZE CAR: Ford Taurus
LUXURY UTILITY VEHICLE: BMW X5

NEAR-LUXURY CAR: Lexus IS
HYBRID/ALT. ENERGY UTILITY VEHICLE: BMW X5 XDrive35d

LUXURY CAR: Audi A5
MID-SIZE PICKUP: Toyota Tacoma

SPORTS CAR: Subaru Impreza WRX
FULL-SIZE PICKUP: Ford F-Series Super Duty

HIGH-PERFORMANCE CAR: Ford Mustang GT
VAN: Toyota Sienna

HYBRID/ALT. ENERGY CAR: Volkswagen Golf TDI
WAGON: Subaru Outback





2011 BEST RESALE VALUE: TOP 10 MODELS

Audi A5
Lexus GX

BMW X5
Lexus RX

BMW X6
Subaru Outback

Honda CR-V
Toyota FJ Cruiser

Jeep Wrangler
Toyota Tacoma




(Residual values used for award calculations are based on the November/December 2010 Kelley Blue Book® Residual Value Guide. Top 10 models appear in alphabetical order).

While most car buyers today consider sticker price one of the most significant numbers when choosing a new vehicle, the editors at Kelley Blue Book's kbb.com recommend that shoppers consider a number they won't find on any window sticker: the resale value. Depreciation often is the greatest expense incurred by drivers during the first five years of vehicle ownership. An average vehicle will only retain about 34 percent of its original value after a five-year ownership period, meaning that a $50,000 new car today will only be worth somewhere close to $17,000 after five years. Vehicles with average or below-average resale values are generally plentiful in the marketplace and easy to find. But certain vehicles are projected to hold their value better than others. While much of a vehicle's resale value is based on supply and demand, as well as current and projected future market conditions, vehicles that maintain their value best are never heavily discounted and tend to generate consumer enthusiasm.

"Consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase, and they would be wise to carefully consider the 2011 Best Resale Value Award winning vehicles and brands on this year's list," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "Vehicle depreciation is a new-car buyer's biggest expense, yet many shoppers don't realize that resale value information is available for free on Kelley Blue Book's kbb.com. Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers hold value down the road when they go to sell or trade-in the vehicle."

Vehicle shoppers should take several factors into consideration when buying a new car to ensure as much future value as possible. Just because a car is expensive or from a luxury brand does not necessarily mean it will hold its value better than an inexpensive car down the road. In fact, because resale values are calculated as a percent of original list price, an expensive vehicle has to command a relatively high price later as a used car to maintain its residual value. For example, an $80,000 vehicle has to be worth $24,000 three years later to have a residual value of 30 percent. At this price point, not only will it compete with other used luxury vehicles but it also will compete with many new vehicles in the marketplace.

Meanwhile, a $12,000 vehicle only needs to be worth $3,600 three years later to have the same 30 percent residual value, and at that price point it will not compete at all with new vehicles.

In addition, most options and packages added to a vehicle do not necessarily increase its resale value. However, there are exceptions to the rule, such as a high-performance engine or a performance package in a sports car. Finally, regional preferences can significantly impact the value of a vehicle. In the colder sections of the country, a two-wheel drive vehicle's resale value will not be as high as a four-wheel or all-wheel drive option of that same model. At the other end of the thermometer, in warmer climates black (or dark-colored) cars will not have as high resale value as they could command in other regions.

While the company's Residual Value Guide has been published since 1982, Kelley Blue Book established its annual Best Resale Value Awards in 2003. Kelley Blue Book reports projections based on current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book's residual analysts. Residual values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period. Kelley Blue Book's residual values are used by manufacturers, banks, financial institutions, governmental agencies and the automotive leasing industry.


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    • 1 Second Ago
  • 4 Comments
      • 4 Years Ago
      my pontiac g8 gt has an excellent resale value. :)
      • 4 Years Ago
      A lot of SUV's. The X6 is relatively new, do they mean resale after a lease?
      Look at the CR-V way up there, not bad for that little guy.
      • 4 Years Ago
      The debate will still rage about whether recalls have any relationship with reliability, and whether reliability has any relationship with resale value. I say both relationships are weak at best.
      • 4 Years Ago
      The thing I don't get about this is why they continue to use a percentage of the original value.

      Lets say you have two cars.

      2010 Honda Accord EX-L w/ NAV 4 Cylinder
      MSRP around $29.5K

      2010 Kia Optima EX w/ NAV 4 Cylinder
      MSRP around $25K

      The Kia has around $4,000 in rebate available and can be had for less than $20K. The Honda can probably be sold for around $26K.

      So lets say that 5 years pass. The Optima is worth $10K and the Accord is worth $15K. The Kia depreciated about to about 40% of MSRP and the Honda kept a little over half its value.

      In dollars and cents, the car bought for $20K depreciated $10K and the car bought for $26K depreciated $11K. The person that bought the Kia also had a principle balance on his car note that was at least $6K less and therefore paid less interest and sales tax.

      All of the above KBB vehicles are expensive. If you look at the dollar amounts for how much they actually loose, lesser vehicles actually can make more sense. And I'm not talking about Korean cars; I'm speaking of main tier domestics and imports. Most of the cars listed are luxury oriented.