• Nov 10, 2010
If you saw the recent boring-story-brilliantly-told called The Social Network, you might have come away with the notion that Facebook CEO Mark Zuckerberg deserves the Businessperson of the Year title. The movie's been a box-office smash, but evidently the voting public felt otherwise, electing Ford CEO Alan Mulally as their popular choice.

The online Reader's Choice contest is one of several criteria which Fortune magazine uses to select their honoree, and works in a playoff-like bracketed run-off. Mulally was pitted against Zuckerberg in the first round, but the social networking chief isn't the only tech guru vanquished by the auto exec along his rise to the top of the standings: Mulally also knocked off Apple's Steve Jobs, while his Indian counterpart Ratan Tata – who incidentally took Jaguar and Land Rover off Mulally's hands in his restructuring plan – beat out Twitter's Ev Williams. The noteworthy leaders of Amazon, WalMart, Berskshire Hathaway and DuPont were also eliminated along the way.

While the popular perception that Mulally succeeded where his Detroit compatriots failed surely weighed heavily, the victory was compounded by a campaign on Ford's part to drive voters to the Fortune contest: The business journal reports that over half the voters came directly from Ford.com.

[Source: Fortune]


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  • 20 Comments
      • 4 Years Ago
      Easily one of the best CEO's of all time. You simply can't argue with what he's done for Ford!
      • 4 Years Ago
      Congrats, Alan! You definitely deserve every bit of praise tossed you way!
      • 4 Years Ago
      Brilliant move by Ford to drive it's website viewers to the contest. Inexpensive marketing. Whoever thought it up should get a bonus.
        • 4 Years Ago
        +1

        Ford's stock, public perception, and sales will all see a rise should Mulally be selected as Fortune's businessperson of the year. Best of all, it would cost Ford, virtually nothing.
      • 4 Years Ago
      I'd have to give it to Zuckerberg. Even though I don't use facebook, and still don't understand the point of the "like" button, I can never fully trust people that wear a suit and tie on a regular basis.
        • 4 Years Ago
        @Hamud

        Your right...but there's something about him that I don't fully trust.....hmm....it has to be the suit. I mean let's start with the tie. Thats a lie. It doesn't even hold anything on(your neck to the rest of your body?). Mark Zuckerberg has proved that even at press conferences and keynotes(or whatever) you can still make money and wear a t-shirt and people will still invest in you. I think Mullaly should try it. Having a t-shirt, shorts, and sandals on doesn't affect his knowledge of business.
        • 4 Years Ago
        I use Facebook a lot, but there's a difference between running with a good idea (or someone else's good idea) and taking over a failing American icon and completely restructuring it to be successful.

        It also helps to have thousands of employees around the world grateful to have their company succeeding again:)
        • 4 Years Ago
        @SimpleCar:

        A suit and tie usually gives off an air of professionalism and intelligence. I think I'm far from the minority in saying that a guy in a T-shirt and jeans looks a LOT less qualified to run a multi-billion dollar company than a guy in a suit and tie. Maybe it's not the case for you, but perception is everything at all levels of business.

        Appearance issues aside, have you seen what Mulally has done? There's a reason why Ford's sitting pretty while GM and Chrysler are treading water at best. The guy knows business. Why do you think there's so much hubbub about what Ford's gonna do when he retires? A con artist create that kind of predicament. So don't let his clothing sour his entire reputation in your eyes.
        • 4 Years Ago
        I mean if their product is good and reliable, and they aren't lying to me about anything, they should be able to wear anything they want. It shouldn't matter.
        • 4 Years Ago
        @AnalogDan

        Why do you wear a suit and tie to work? Does it make you any more skilled at your job? Or is it a rat racy requirement to wear a suit with no real explanation as to why?
        • 4 Years Ago
        You don't need to trust to recognize a good work.

        Alan certanily deserves it.
        • 4 Years Ago
        Hopefully some high flying pioneers can change the perception that suit = intelligence. It is clothing, something completely superficial. I'm all about comfort.

        However, I do love what Alan has done. And he is soft spoken to boot. I'm going to seriously consider the new Focus as my next ride.
        • 4 Years Ago
        @SimpleCar

        That's funny. I wear a suit to work every day and I'm not a con artist.

        Proof by example is a logical fallacy.
      • 4 Years Ago
      testes
      • 4 Years Ago
      When Mulally first came to Ford I thought his $8 million/month compensation was laughable considering the state of the company. CEOs often get undue credit (and blame) for the way their company performs, but Ford truly wouldn't be where it is today without his leadership.
      • 4 Years Ago
      if (vote4alan>0) {
      cout
      • 4 Years Ago
      A tip of the hat to Bill Ford, Jr. for giving the space Mulally needed to work his magic.
        • 4 Years Ago
        exactly my thoughts
        1st place to Alan, 4th or 5th to Bill for picking Alan :P
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