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Mahindra Pik-Up – Click above for high-res image gallery

The automotive soap opera that is Mahindra keeps on turning. Today, the Indian automaker issued a statement regarding the claims put forth by Global Vehicles. Mahindra accuses GV of "engaging in PR theatrics while pursuing an unnecessary lawsuit." It states that the contract with Global Vehicles expired and Mahindra is free to pursue other means of bringing its Pik-Up to its network of waiting U.S. dealers. It has effectively rejected Global Vehicles' $35 million order. Mahindra further claims that Global Vehicles is working hard to damage its reputation while disrupting its attempts to bring the vehicle stateside.

Honestly, we would love to see this little truck land in dealer lots here, but we don't know how this drama will play out. Both sides are pointing fingers and we expect name calling to soon follow. Either way, this doesn't appear to a very productive way of expediting vehicles to showrooms, now does it?

Read the full statement after the jump.


[Source: Mahindra]

Show full PR text
Mahindra rejects any attempt by Global Vehicles to order Mahindra vehicles as it is invalid

Mumbai, September 27, 2010
Mahindra announced that it had received and was rejecting an invalid order for pick-up trucks from former distributor Global Vehicles USA, Inc. Mahindra views this order as another example of Global Vehicles' policy of engaging in PR theatrics while pursuing an unnecessary lawsuit. This is Global Vehicles' continued attempt to manipulate the press to damage Mahindra's reputation. Mahindra also believes that this is an attempt by Global Vehicles to distract Mahindra from pursuing other plans to bring its vehicle to the US market.

As stated in Mahindra's September 24 statement, the contract with Global Vehicles has expired. In light of this fact, Mahindra will be contacting U.S. dealers to make other arrangements for
distribution. Mr. P N Shah, Chief Executive, International division, Automotive & Farm Equipment sector said, "Mahindra's goal remains to bring its vehicles to the US market, satisfying the desires of US consumers and dealers alike."


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    • 1 Second Ago
  • 36 Comments
      • 4 Years Ago
      This doesn't surprise me in the least. Google Keshub Mahindra and read about his role in the Bhopal tragedy as the non executive director of Union Carbide.

      Allegations that Mahindra is trying to interfere with GV's Financing. http://www.globalatlanta.com/article/24193/

      Allegations are that Global Vehicles spent over 35 million to help prepare the launch, that dealers have spent over 60 million in franchise, and 8.5 million in distribution fees.That Global Vehicles are the only company trying to take care of the signed up dealers and that Mahindra intentionally delayed the US certification so they could break their contract and leave the company that worked so hard to try to help them break the US market twisting in the wind, all in the name of greater profits.

      And that is before we even get to the reviews the one I found is from 2007 but it looks like it's essentially the same product that is coming to the states, the indicates rough edges on the plastic and generally poor fit and finish, not to mention poor safety scores. Although it's not all negative the reviewers liked the simple sturdy design, comfortable seats, good gas mileage and decent road manners, you can read that here. http://www.themotorreport.com.au/6732/2008-mahindra-pik-up-turbo-diesel-double-cab-4x4-road-test-review

      Anyways I have no Idea what Mahindra is thinking, but it seems a lot like they want to backstab the US company that worked so hard to bring their product to America in the name of greater profits. If this is really the case I hope they loose these lawsuits and are either forced to keep their bargain, or at least to compensate GV for their time and investment.
      • 4 Years Ago
      I was selling at a dealership in the eighties and they signed on with Yugo and we were sent to Boston for training on selling the cars and it all seemed great until the cars came of the car carriers and thats when the "rubber met the road".

      I was enthusiastic and really thought they [Yugo] had a winner. since we were not allowed to ride and drive the cars in Boston, my first test drive was tainted by my desire to sell more cars and make more money. In the first few months they sold well but then the problems started showing up and it wasn't long before they just sat on the lot and the dealership continued to advertise the $4,999.00 new car and when people came in we would either upsell to a new Omni or Aries or show them a $7,000.00 used car and when you break it down into payments the payment was only $50.00 more a month for a much larger and more comfortable car.

      I've never driven on of the trucks Mahindra is hoping to sell here but I am thinking the result will be the same. People's expectations are much higher today than then and I think that they might go the Hyundai way with cheap at first and realize that they must build a comparable product to those already here to be successful and priced similar. The hope of a $18,000 small diesel 4x4 pickup with good quality and safety is not possible today. Oh they could if they want to lose money!

      Who does that?
        • 4 Years Ago
        I'm pretty sure this thing has a better market than a Yugo. I think these are aimed more towards fleet buyers and farms, as opposed to the average car buyer. Hopefully this truck can spark competition and a small truck revival.
        • 4 Years Ago
        Your dealer's problem wasn't the Yugo itself, but the fact that they were advertising $3,990 cars for $4,999 ...
      • 4 Years Ago
      We have a compact pickup and find it ideal. We would be a good candidate for one of these, but not with Mahindra's scummy business practices.
      • 4 Years Ago
      Its ugly alright. But then again Americans these days dont know anything about making beautiful cars, so it doesnt really matter.
        • 4 Years Ago
        I don't think we ever stooped this far, at least not in our own minds.
      • 4 Years Ago
      GV deserves its money back, but honestly, this is what you get for trying to sell indian crap on our home turf.
      • 4 Years Ago
      I would buy a used Nissan Frontier over this.
      • 4 Years Ago
      They do not want to sell the vehicle here. Pretty cut and dry.
      • 4 Years Ago
      elpepe >>As I said before; never do business with an east indian. They are cunning and dishonest... result of their enviroment and culture.

      WTF? So when white British workers at Jaguar / Land Rover say how much better the working environment has been under Tata than Ford that must mean then!

      You might be right about cunning and dishonest practices but thats just Mahindra.
      Just this bad publicity alone will kill any goodwill Mahindra earned with its tractor line.
      If indeed Mahindra played GV then I hope they get blacklist among major distributors AROUND THE WORLD.
      • 4 Years Ago
      Apparently the Ranger can't even sell here, and it looks light years better than this thing!!
      • 4 Years Ago
      What an ugly, stodgy, primitive truck. I bet it rides and drives like an ox cart. The drama between the manufacturer and the distributor tells me to steer clear of this vehicle. How is the service department at the dealer going to treat you when the truck has a problem? Stay far away from this lemon.
      • 4 Years Ago
      Mahindra in wrong.
      GV is right.


      Their clause in the contract will get them nowhere when it's U.S. judges and jurors sitting in a trial of GV trying to get back their $100Mil. I would love to be on that jury, I'd wear an American flag t-shirt everyday.
      • 4 Years Ago
      i would buy an old ranger before even thinking of touching one of these, better yet any used pickup from anybody
        • 4 Years Ago
        yea, its fuel efficient but i dont think small truck buyers are looking for that exactly looking at, it is also doesn't really scream opulence, and the worst of all it could end up being impossible to fix
        • 4 Years Ago
        Seriously why are they fighting over the chance to sell a product that will be a complete failure?
        • 4 Years Ago
        If this is how the dealer network gets treated, imagine how poorly a customer will be treated.
        • 4 Years Ago
        Why are you gentlemen so negative on the prospects? In the country slowly but surely descending into third-world status the third-world cars might be a tremendous success. GV knows what they are fighting for.
        • 4 Years Ago
        Normally, I would think that kevinmaterdei is just being ignorant or expressing his underlying bigotry. However, given the fiasco that is surrounding this whole affair, I have to agree. I would be completely uncomfortable buying a new truck from a company that is having this much drama in bringing the truck to market. How long will I have to wait if a part fails and needs a replacement that is shipped from India? How is the company going to treat me as a customer if I have a warranty claims issue? Not a good start Mahindra.
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