Mahindra Pik-Up – Click above for high-res image gallery

The automotive soap opera that is Mahindra keeps on turning. Today, the Indian automaker issued a statement regarding the claims put forth by Global Vehicles. Mahindra accuses GV of "engaging in PR theatrics while pursuing an unnecessary lawsuit." It states that the contract with Global Vehicles expired and Mahindra is free to pursue other means of bringing its Pik-Up to its network of waiting U.S. dealers. It has effectively rejected Global Vehicles' $35 million order. Mahindra further claims that Global Vehicles is working hard to damage its reputation while disrupting its attempts to bring the vehicle stateside.

Honestly, we would love to see this little truck land in dealer lots here, but we don't know how this drama will play out. Both sides are pointing fingers and we expect name calling to soon follow. Either way, this doesn't appear to a very productive way of expediting vehicles to showrooms, now does it?

Read the full statement after the jump.


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[Source: Mahindra]

Show full PR text
Mahindra rejects any attempt by Global Vehicles to order Mahindra vehicles as it is invalid

Mumbai, September 27, 2010
Mahindra announced that it had received and was rejecting an invalid order for pick-up trucks from former distributor Global Vehicles USA, Inc. Mahindra views this order as another example of Global Vehicles' policy of engaging in PR theatrics while pursuing an unnecessary lawsuit. This is Global Vehicles' continued attempt to manipulate the press to damage Mahindra's reputation. Mahindra also believes that this is an attempt by Global Vehicles to distract Mahindra from pursuing other plans to bring its vehicle to the US market.

As stated in Mahindra's September 24 statement, the contract with Global Vehicles has expired. In light of this fact, Mahindra will be contacting U.S. dealers to make other arrangements for
distribution. Mr. P N Shah, Chief Executive, International division, Automotive & Farm Equipment sector said, "Mahindra's goal remains to bring its vehicles to the US market, satisfying the desires of US consumers and dealers alike."

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