• Sep 8, 2010
The making of "Music Track" – Click above to watch the video after the jump

Lexus kicked off its "Wield Precision" campaign with a nice drum solo performed by a 2011 Lexus IS sport sedan. Now it's giving us a sneak peak into how the spot came together.

People from very different worlds collaborated to produce something unique. Engineers worked with a doctor of mathematics who in turn worked with a drum tech to figure out how to translate the vision of director Kevin Fitzgerald into reality. Once the piece was composed and the drums were placed, it was up to stunt driver Eddie Braun to precisely wield the Lexus through the course. Check out the making of "Music Track" after the jump.






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    • 1 Second Ago
  • 10 Comments
      • 4 Years Ago
      Not bad, I'm not familiar with this Production Designer. I have worked with Lexus on past commercials the most recent being the 2010 ES. I always enjoy filming car commercials.

      http://www.youtube.com/watch?v=JfrJHuIoL-Y
      Carlos
      • 4 Years Ago
      Lexus should put this much creativity into making their cars not boring.
      • 4 Years Ago
      They have to sneak the LFA into their commercials just so SOMEBODY actually knows it exists. As for the IS, I really want to love this car. Ever since the IS came out, I've liked it but, the performance never quite lived up to the promise of the design. Oh well, at least it "looks" good.
      • 4 Years Ago
      I could have done that too given enough time for trial and error!
      • 4 Years Ago
      bad link on after the jump text
      • 4 Years Ago
      Hmm i need ductape and my highschool clarinet to my Miata tail pipe asap !
      • 4 Years Ago
      I just watched the commercial at the end another 3 times and I couldn't target a clip of where they used that massive rear or front car mounted camera. I wouldn't have brought it up, but at a part in the segment, the mentioned how the limit wasn't the car, it was that certain piece of equipment.
        • 4 Years Ago
        They alway record multiple angles and shots since most commercials have a small time frame to shoot. As for using those cameras, they change to a zoomed headlight during the first slide or when they say "306 horsepower".