• Aug 24, 2010
2010 Audi A3 TDI – Click above for high-res image gallery

Ever so slowly, the United States is getting over its prejudice against hatchbacks. The subcompact segment is booming more than ever and the vast majority of vehicles in this range have a five-door configuration. Take the new Ford Fiesta, for example – the hatch is easily outselling the sedan. This may be well and good for cars living in the sub-$25,000 segment, but Americans still haven't quite grasped the idea of a premium hatchback like the Audi A3.

To try and boost sales, Audi is reportedly working on an A3 sedan for the U.S. market, which would give the automaker another vehicle to offer below the larger A4. No details have been released about the upcoming four-door A3, but we can see how this move makes sense for Audi considering how much the A4 has grown in size over the years.

If Audi is indeed working on an A3 sedan, it will be one of a kind amongst its competitors. The BMW 1 Series is only available as a coupe and convertible in the U.S., and Mercedes-Benz doesn't have any small offerings, though the next-generation B-Class hatch is being considered for U.S. consumption. Assuming all goes well, expect to see the A3 sedan sometime around 2013.



Photos Copyright ©2010 Drew Phillips / AOL

[Source: Financial Times (translated)]


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    • 1 Second Ago
  • 36 Comments
      • 4 Years Ago
      Just make the dang A3 TDI quattro, that'll be the real seller.
        • 4 Years Ago
        That's what I'm waiting on. At least a AWD TDI something that isn't an SUV(or CUV). I'd prefer the A3 though.
      • 4 Years Ago
      I've said it before and I'll say it again - the only people who want sedans are the ones planning to put dead hookers in the trunks. Or that already have dead hookers in the trunks. It's the only logical explanation for the demand for an enclosed cargo space separate from the passenger area.
      • 4 Years Ago
      We thought about buying an A3, but a few things held us back. The first being POWER, or lack of it. This car approaches a sticker of $40,000 loaded out, but lacks the power a "luxury" brand should have. The turbo 4 is a nice engine - in VW's.. It is sad that a GTI is faster because of its lighter weight..

      The 2nd problem was it just felt like a high end VW. A G37 is more upscaled from a 370z for example than a A3 is from a GTI.

      Bring a S3 5 door to the US in the low 40's and I'll buy it.
      • 4 Years Ago
      I hope the next A3 stays close to the current model in terms of its simple interior design and go-kart handling. The A4 has grown to include so much interior tech and extra weight that it is no longer a tossable sport sedan, but rather a luxury sedan with decent handling.

      Even with the American aversion to hatchbacks, I believe that slow A3 sales have more to do with pricing. Last I priced an A3 it was $37k+ with the packages I wanted (not including Quattro). Worse, the lease rate was significantly higher than the A4.
      • 4 Years Ago
      ARGH! All I want is an A3 2 door hatch. Damn Audi for not wanting my business.
      • 4 Years Ago
      Why do Audi grills look like a Kenworth?
      • 4 Years Ago
      I'll say it again...

      RS3 PLEASE!!!
      • 4 Years Ago
      MMMMMMMMMMMMMmmm, that's going to be ugly car (: The hatchback rulz:)
      • 4 Years Ago
      It's not that Americans don't get the premium hatchback, it's that we get the Golf/Rabbit/GTI much, much better.
      • 4 Years Ago
      Funny how Audi is never satisfied with its sales figures - the A4 Avant an S4 Avant are all over the place here in Northern California, but they have limited the model configuration for the A4 and are not bringing in the S4 Avant.

      As for the A3, they are a dime a dozen here, just check autotrader or craigslist. My dealer sells more A3s than any other model
      • 4 Years Ago
      Pretty soon, Audi is going to have to enter the negative numbers if the size creep continues.
      • 4 Years Ago
      Wow. Maybe they'll actually sell one or two!

      And I guess if the A4 has moved up in size, there's room for an A3 sedan.

      "Size creep" opens up all sorts of new possibilities, doesn't it?
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