• 22
2009 Audi Sportback concept – Click above for high-res image gallery

The long-awaited production version of the Audi A7 will finally debut on Monday, July 26 at 8:30pm CET – that's 2:30pm Eastern – and you'll be able to watch live on the interwebs at Audi TV. interestingly, Audi has chosen to head over to the hometown of one of its primary rivals for the unveiling. The A7 will be unwrapped at the Pinakothek der Moderne art museum in Munich, just a couple of miles from the world headquarters of BMW.

The A7 is expected to take the form of a large, five-door fastback built on the modular platform shared with the A8 sedan. The styling is expected to be very close to the Sportback concept that we saw at last year's Detroit Auto Show. Unlike BMW's 5 Series Gran Turismo, the A7 doesn't have the elevated roofline that adds passenger volume, so it's likely to be tighter inside, but it's also likely to avoid the 5GT's ungainly appearance.

[Source: Audi]
Show full PR text
Live from Munich: World premiere of Audi A7 Sportback

- Monday, July 26, 8.30 p.m. (CEST), Pinakothek der Moderne, Munich
- TV: Satellite broadcast (downlink available)
- Web: Live streaming
- Footage: Accessible via Audi MediaServices and the cms-GOMEX media platform

NGOLSTADT, Germany, Jul 20, 2010 - In the unique ambience of the art museum "Pinakothek der Moderne", Audi is presenting a one-of-a-kind car: the new Audi A7 Sportback. With the sporty elegance of a coupe and the functionality of a five-door car, the A7 Sportback cuts a distinguished figure in the luxury class. In line with the principle of "Vorsprung durch Technik" and demonstrating an overall concept that outclasses the competition, it redefines the large coupe segment.

Moreover, with its high-efficiency engines, the Audi A7 Sportback embodies our engineers' understanding of efficiency in this vehicle class. And with the A7 Sportback, Audi is setting additional milestones with its innovative offerings in terms of infotainment, assistance systems, driveability, comfort and safety.
World premiere of Audi A7 Sportback
Monday, July 26, 2010
8.30 p.m. (CEST), Pinakothek der Moderne
After the world premiere, you will have the opportunity to conduct individual interviews. Please let us know which members of the Audi Board of Management you wish to interview.

If interested, please contact our TV and radio coordinator, Florian Otto, in good time (florian.otto@audi.de / Tel: 0841 / 89 47562).

Likewise, if you need technical support (camera teams, editing suites) for your TV, web TV, or radio productions, please give us sufficient advance notice.

You will receive TV footage and audio material after the world premiere. For easy access to the material (text, photos, web videos, TV footage), we also recommend Audi MediaServices at www.audi-mediaservices.com.

A live ingest from the satellite to the cms-GOMEX media platform (http://www.cms-gomex.com) will be offered for direct access by editorial offices without satellite reception (Internet, editorial offices in the United States, Asia, Middle East) and for editorial offices after the event.

You can also follow the Audi A7 Sportback world premiere streamed live over the Internet at www.audi.tv.

Information for TV stations, radio and online media for broadcasting of the world premiere of the Audi A7 Sportback you find in "Available documents".

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 4 Years Ago
      My theory is that the concept car pictured here was the vision for the A5 Sportback, not the A7, but I'm guessing the A7 will simply be an A8 with the roofline of the A5 Sportback. Which is seriously cool.

      I'm much more excited about this than the boring new Mercedes CLS.
        • 4 Years Ago
        But you still have to give a pat on the back to the CLS for kicking off this segment.
      • 4 Years Ago
      i still think BMW had the best looking conpcet , with their CS and they blew it.
      • 4 Years Ago
      Large rear-ends are amusing to look at, but I dont want to be seen with one.
      • 4 Years Ago
      Looks good, I can't wait to see how it turns out, esp the interior as owdee mentioned
      • 4 Years Ago
      I'm still on the fence about the whole 4-door coupe segment. Not because the segment name is an oxymoron or anything like that; i'm just more a traditionalist. Coupés get two doors and 4 doors go on saloons. The back seats of these vehicles are rarely accommodating for adults and if you don't carry people in the rear seats just get a coupé.

      I suppose in the end though, automakers are only answering to the public's demands. If the CLS didn't sell there would be no 5GT or A7, to say nothing of the ungainly sportback CUVs like the X5 and Acura ZDX.
      • 4 Years Ago
      This is how the new A8 should have looked like.
      • 4 Years Ago
      just for the record... Munic is the capital of the state of Bavaria... Audi HQ in Ingolstadt is only 80km(~49miles) away from Munic, they do not present the A7 in Munic to hurt BMW...it is simple the next big city to their own HQ...
      • 4 Years Ago
      seems like mondays are the new reveal days. going to be a good start to next week.
        • 4 Years Ago
        I can't imagine why it wouldn't hit the states. It's a *very* good-looking fastback sedan. And really ought to simply replace the A8 outright to signal the new direction of Audi.

        The problem is that this car should have come out about 3 years ago, right on the heels of the original CLS.

        • 4 Years Ago
        But is it coming to the states? :(
      • 4 Years Ago
      it is a good-looking car, but is it long-awaited?
      • 4 Years Ago
      Rebranded VW CC? I was wondering when this would be done considering the success of the CC and how long it has been available.
        • 4 Years Ago
        No. not at all. zero in common. This is a more stylish A8, same size, engines, etc. The CC is based off the passat.
        • 4 Years Ago
        "The CC is based off the passat."

        Hence being known as "Passat CC" in every country except for the United States, and will be differentiated from the upcoming Golf-based Golf CC.
      • 4 Years Ago
      A beautiful car sign me up for pre-order just cant hope that it's not above 65. If it is I might as well wait for the RS5. Living here in Germany seeing the A5 sportback makes me really wish they would reconsider bringing to the states
      • 4 Years Ago
      It is amazing to me that the "new" 5 door concept keeps getting rave reviews...the Saab 9000 (1993-1997) was a 5-door sedan which looked better than any of the "new" concepts, in my opinion. Saab will be leading the industry in ideas again soon...long live SAAB.
    • Load More Comments