- Jul 2, 2010
Toyota's hybrid sales eclipse 2.5M mark, now climbing at 2,000 per day
2010 Toyota Prius – Click above for high-res image gallery
If you'd like to know what it's like to be on top in the hybrid segment of the automotive industry, just ask Toyota. The company has held the top spot for eons and it certainly doesn't look like Toyota will relinquish the honor in the foreseeable future. Banking on the success of the Toyota Prius, the company has now captured more than 2.5 million hybrid sales and counting. The Prius, the world's best-selling hybrid vehicle by a significant margin, has accounted for more than 1.8 million of Toyota's total hybrid sales.
If memory serves us right, just last year we reported that Toyota eclipsed the 1.7 million mark for hybrid sales. Now, sales already stand at 2.5 million-plus and are growing at a rate of more than 2,000 per day. The strong boost in Toyota's hybrid sales are attributed to the introduction on the current Prius and the release of the Camry Hybrid in additional markets such as Australia and China. At 2,000 per day, Toyota's hybrid sales are still short of the company's target of one million per year, but not by that much.