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Earlier this week, Toyota and its Chinese joint venture partner Guangzhou Automobile launched production of the Camry hybrid for the local Chinese market. The Camry becomes the fifth hybrid model offered by Toyota in China, along with the Prius and the Lexus LS600, RX450 and GS450. The Camrys will be built in Guangzhou, Guangdong, China.

The GAC Toyota Motor Co. has two assembly lines at its plant. The No. 2 line that the Camry Hybrid shares with Highlander production has a capacity of 160,000 vehicles a year, but Toyota hasn't given a production target for the Camry hybrid. Toyota has sold half a million conventional Camrys in China since mid-2006. The hybrid is to be priced between the equivalent of $46,900 and $53,400 U.S.

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[Source: Toyota]


Production and Sales of 'Camry Hybrid' Begin in China

Tokyo-Toyota Motor Corporation (TMC) announces that today GAC Toyota Motor Co., Ltd. (GTMC), TMC's joint vehicle-production and sales company with Guangzhou Automobile Group Co., Ltd. (Guangzhou Automobile) in China, held a ceremony and press conference in Guangzhou, Guangdong, to mark the beginning of production and sales of the "Camry Hybrid" sedan. Sales start at 107 of GTMC's dealers but are planned to eventually expand to its entire dealer network.

Approximately 350 people attended the ceremony, including local and central government officials, various suppliers, dealers and members of the media.

More than half a million units of the non-hybrid "Camry" have been sold in China between its launch there in June 2006 and the end of February 2010. Plans call for the Camry Hybrid to be priced between 319,800 yuan and 364,800 yuan.

TMC has been actively carrying out business activities aimed at popularizing hybrid vehicles in China. At the end of 2005, the "Prius" became the first hybrid vehicle to be launched in China. The Prius was followed in 2007 by the hybrid version of the Lexus-brand flagship, the "LS600h" luxury sedan, and the Lexus "RX400h*" SUV. The Camry Hybrid follows the Lexus "GS450h" sports sedan, launched in 2009, to become the fifth Toyota- or Lexus-brand hybrid vehicle launched in China.

Outline of GTMC

Company name GAC Toyota Motor Co., Ltd.
Location No. 8 Shinan Da Dao, Nansha District, Guangzhou, Guangdong, China
Representatives President: Toru Kuzuhara
Executive Vice-President: Feng Xing Ya
Establishment September 1, 2004
Joint venture term 30 years
Capitalization 332,860,000 US dollars
Equity paticipation

Guangzhou Automobile: 50%
TMC: 30.5%
Toyota Motor (China) Investment Co., Ltd. (TMCI): 19.5%
Number of employees Approx. 6,700 (as of start in April 2010)
Land area Approx. 1,900,000m²
Product lineup Line No. 1
- Camry (since May 2006)
- Yaris (since June 2008) Line No. 2
- Highlander (since May 2009)
- Camry Hybrid (since April 2010)
Annual production capacity 200,000 units 160,000 units

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