How will Ford and Lincoln dealers manage without Mercury? Ask Canada.
As Ward's Automotive points out, the Blue Oval decided to cut off Mercury in Canada before the turn of the century, and over 100 dealers promptly filed a class-action lawsuit. Ford settled the suit for $48 million, and 80 retail outlets took their portion of the money and closed their doors for good. The remaining dealerships partnered with existing Ford stores.
The situation could be a bit different this time around, as Ford is providing what it calls a "fair and reasonable" compensation package for its dealers. Ford claims that it intends to expand the Lincoln lineup to help make up for lost volume.
[Source: Ward's Automotive | Image: Justin Sullivan/Getty]
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