• Jun 1, 2010
According to a well-placed source at VWVortex, Volkswagen is set to release official photos of the new 2011 Jetta in about two weeks' time, and while the new compact sedan won't go on sale until sometime this fall, we'll be learning all about the new model over the course of the next month.
While the timing of the Jetta's release isn't a huge surprise (particularly considering the recent rash of spy shots), the real shocker could be the price. For the 2010 model year the cheapest Jetta will set you back $17,735, but word has it that the new model will start at just $14,950.

Volkswagen officials have long lamented how the dollar-to-euro exchange rate affects pricing of its wares, and recently, VW has been working to source more components and systems from dollar-zone suppliers. Hopefully, the drastically reduced price won't come at the expense of de-contenting and cheapening the interior of the new model. High-quality interiors have long been one of the hallmarks of VW products, so it's doubtful that V-Dub would go down market at the same time that Ford and GM are bringing serious competitive products to the segment. Expect more details to follow soon.

[Source: VW Vortex]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 54 Comments
      • 4 Years Ago
      What's the pricing on the TDI?
      • 4 Years Ago
      "VW has been working to source more components and systems from dollar-zone suppliers. "

      Made in China. How many days until the first recall?
      • 4 Years Ago
      Oh dude. they're gonna clean up
      • 4 Years Ago
      VW needs to turn people's heads to get more consumers into their showrooms and a sub-$15K price point will certainly do that. But the main issue is, will just de-contenting accomplish that, or will they be sourcing more parts from suppliers with questionable reliability? If their DQR continues to go south, they're never gonna get the volume in the U.S. market that they are seeking. Hyundai and Kia quality continues to go up, while VW is still iffy. Not a great scenario for the long haul.
      • 4 Years Ago
      Brilliant move on Volkswagens part. With the mass ponzi's finally running out out credit Volkswagen will re tap into the market that made them great.
      • 4 Years Ago
      DO WANT!!!! How about bringing the Scirocco over and call it a day?
      • 4 Years Ago
      I hope the lower the price of the Golf. That would be weird getting "less"(?) of a car and paying more for it.
      • 4 Years Ago
      In the end you will still end up paying the same price, that 15K car will be a total stripper with no AC.
        • 4 Years Ago
        Exactly. A 2010 Hyundai Elantra Blue 5 speed manual with no a/c and no radio (but power windows locks and mirrors!) has an MSRP of $14,865. Something's got to give to get the price that low.
        • 4 Years Ago
        lol, care to point to any vw model, say for the last three generations, that was a total stripper? I've never seen one from VW. That makes no sense, especially with the competition hyundai, kia, even Suzuki are providing at this price point.
      • 4 Years Ago
      I just hope that they made it more reliable.

      $14K sounds a bit too good to be true though to have the typical stellar VW interior.
        • 4 Years Ago
        if they have issues burning donw sitting in parking lots not, imagine what the new one will be

        kidding aside, a $15k price for the Jetta surely means some corners had to be cut. Maybe the bland styling also account for cheaper tooling but I can't see $2k/car only come from the tooling. materials and such must have been sacrificed and maybe the $15k will only have the bare essentials liek radio and AC and manual windows
        • 4 Years Ago
        North Atlanta area

        Oh well, I might go back but if they come back with the same numbers I will just laugh at them again. Fortunately there are more to try, might go to Heritage in Lithia next
        • 4 Years Ago
        Well Scooter I was hoping to find out as I was all set to buy a new Golf TDI but the dealer near me low balled my trade so much I just walked out. Oh they wanted to "play the game" and I told them, there is a difference between coming back with a low trade offer (they were 3k off of a good rating for the trade - 4.5k off of excellent trade) and just insulting your customer.

        • 4 Years Ago
        Tell that to my friend who owned the 2007 Jetta, she wholeheartedly would disagree. You can even talk to my friend who had a 2008 GTI which spent almost two months in the shop in the two years he owned it.

        Recommended or not, they weren't that reliable. They rank pretty far down in TrueDelta, and with JD Power.
        • 4 Years Ago
        Quattro....I hope you are being facetious. Because for even $15k, you should get a radio and A/C. That's inexcusable at this price range...

        If anything, VW can skimp on the little thing they like to throw into their vehicles.
        • 4 Years Ago
        @ Luis

        That isn't exactly right at all.

        My Mazda dealer in Fairfax offered me book value for my vehicle and I was even getting S Plan pricing on my Mazda. I still sold the vehicle privately.

        My girlfriend got book value for her trade when she bought her Sonata, which she practically stole from the dealer. It was bought at the worst possble time as far as the economy goes.
        • 4 Years Ago
        @ Chris

        What area are you in?

        The dealers in Northern VA are so terrible that it has completely turned me off to the brand.
      • 4 Years Ago
      European-made VW cars have better reliability than their Mexican-made counterparts. The Euro-made SUV's aren't really that reliable. The TDI is less reliable than the gas engines. As with an America-made car, you have to be knowledgeable about the history of specific models and the factories they're made in to get a reliable European car. I like VW's for initial quality and style, but would only get a Golf with a gas engine since it's reliable, sporty and relatively cheap in comparison with the other VW's. The CC looks nice but if I'm spending that kind of cash, I'll buy a used Acura TL or a fully loaded Suzuki Kisashi. The American-made VW midsize may be a contender but VW has kept its details too much of a secret.
      • 4 Years Ago
      I read somewhere that the new Jetta isn't going to have 4 wheel disk brakes, so I'm sure they are cutting costs in other areas
        • 4 Years Ago
        The price-leader model supposedly uses the old twist-beam rear axle and has drum brakes on the rear. (But, so does a Corolla. This doesn't matter to a lot of people.) The higher models will apparently keep the multilink rear suspension and 4 wheel disks.

        I doubt if they will skimp to the extent of not having A/C or a radio on the base model ... You can't get a Mk5 Jetta without A/C, and although the theoretical possibility existed of buying a Mk4 Golf (not Jetta) without A/C, very few were built that way.

        It will be interesting to see what they use for a base engine. The 5-banger wasn't a fantastic choice. Time will tell.
      • 4 Years Ago
      Does that mean we will see TDIs under $20K?
        • 4 Years Ago
        Well.. if the old car started at about $18k and a TDI starts at about $23K (do I have that wrong) ... then if the new lower base price is due to "dollar zone production" and not "decontenting" the car....

        Then I am not following why a TDI version should still be available for approximately $5K over the base - as it is now (or - seriously... do I have that wrong?).

        I mean.. even if every upgrade piece between the base and the TDI is not "dollar zone" produced, then it still shouldn't be any more than it is now as a delta from the base model, no?

        I mean... I know there is more to vehicle pricing than just what could be.
        But I just don't see why not.
        I know they don't have trouble selling them now (which might be the more important point) but if they lowered the TDI pricing to about $20K they would simply fly out the door I think.
        It would make a huge dent in the pro/con list for people cross shopping hybrids and tdis.
        • 4 Years Ago
        It's possible, but I doubt they'd drop a tdi into the low range version with the solid rear axle. I think the extra price of the diesel tech is currently offset a bit by the package you get with the tdi versions....so it would probably cost a bit more to just get the tdi in the new base version (solid axle, drum brakes, etc).
        • 4 Years Ago
        Oddly, when I bought my TDI (2002) they were cheaper than gasoline cars. I paid $17k for it, all in.
        • 4 Years Ago
        Yes, the new Dollar Zone TDI!
        • 4 Years Ago
        "I highly doubt it. diesels are expensive to build, but yeah that would be awesome!"

        That's because the engines are more expensive, not the cars themselves. VW currently equipps their least expensive car, the golf, with a diesel engine. there's no plausible reason they wouldn't equip this car, which would require nothing more than the engine and exhaust (no new designing, nothing, what swallows the 2.5, swallows the 2.0T, swallows the 2.5T, swallows the TDI, swallows the VR6), the components bolt right in.
        • 4 Years Ago
        I highly doubt it. diesels are expensive to build, but yeah that would be awesome!
        • 4 Years Ago
        Ha, they'll be upping the price of the TDI to make up for the lower starting price.
    • Load More Comments