- May 15, 2010
Rearview Couture: Auto air freshners are $50M business
Instead of more purchases being made, however, industry reps say the profusion of flavors are where the money trail leads. Little Trees' (pictured) site alone offers 97 different odiferous options. Black Ice, which replicates the scent of men's cologne – whatever that means – is the runaway hit in Michigan. We thought it odd enough that people wanted their cars to smell like pine trees, but men's cologne? Really?
[Source: The Detroit News]