• Feb 5, 2010

2009 Mini Cooper S Convertible (above), Openometer (inset) – Click above for high-res image gallery

Ever wonder what possible use the Openometer could have? The tiny dashboard gauge is found only in the Mini convertible and tracks the number of hours a Mini motorist has been driving with the top down. Cute, sure, but hardly as useful as, say... a speedometer or fuel gauge. Well, David Loveall and over 400 other Mini Cooper Convertible owners across America found the Openometer very useful as they participated in the Open One Challenge.

Kansas City's Loveall logged some 555.55 hours of top-down driving in his Mini, after driving across the country and visiting every one of the 48 contiguous states in the union. He took some of America's greatest back-roads, like Route 66 and US 50, avoiding the freeway at all costs and often camping roadside in a tent.

For his dedication to the open-air cause, Loveall is being awarded with a free trip to England to visit the Mini factory in Oxford. That's on top of the $1,000 in gift cards he got after finishing first in four out of five of the monthly contests and third in the fifth. Not too shabby, David. Follow the jump for the full press release, click here to visit the contest website and check out our gallery of high-res images from our review of the Mini Cooper S Convertible – in Interchange Yellow just like Loveall's – by clicking the thumbnails below.



[Source: BMW]
Show full PR text
PRESS RELEASE:

MINI USA Crowns Winner of Open One Challenge
  • MINI Owner, David Loveall of Kansas City, Missouri is crowned the "Open One" after 555.55 hours of top-down motoring
  • Loveall to accept grand prize at Baron MINI dealership on February 4
Woodcliff Lake, NJ – February 3, 2010... After five months of motoring in his MINI Cooper Convertible with the top down as part of MINI USA's Open One Challenge, David Loveall has proven that neither rain, snow nor blistering sunshine can deter his 'open' spirit. Loveall is the grand prize winner in MINI's Open One Challenge, a contest to determine who could accumulate the most top-down motoring hours.

Enduring every type of weather Mother Nature could throw at him between August and December 2009, Loveall motored for 555.55 hours with his MINI Cooper Convertible's top wide open. To reward Loveall's dedication to sharing MINI's open philosophy, MINI will present him with a trip for two people to travel to Oxford, England and a visit to the MINI plant where the MINI Cooper Convertible is built.

"Owners like David are what make the MINI brand great," said Jim McDowell, Vice President, MINI USA. "The fact that he won this contest with 128 hours more than the runner up is a testament to his enthusiasm for his MINI, and is a great representation of the community that surrounds the brand."

In addition to the grand prize, Loveall also took home $1,000 in gift cards by placing in the top three rankings all five months of the contest (1st place four times, and 3rd place one time).

As a digital forensic examiner, Loveall travels a great deal. He used the Open One Challenge as an opportunity to see the country and experience his new MINI in a whole new way. During his five-month motoring tour, Loveall and his Interchange Yellow MINI Cooper Convertible visited each of the 48 continental states, shying away from mega freeways and focusing on the classic roads of our motoring forefathers... like Route 66 and his notable favorite, US 50, widely considered the loneliest road in America. Not only did David drive these roads he lived them, often camping with his tent and sleeping bag along the way.

"I took on the challenge for the story I'd get to tell," said Loveall. "My MINI Cooper Convertible is the first car I have ever bought, and the experiences I have had within the first year of owning it have been amazing."

There were over 400 MINI owners who registered on the Open One Challenge website. The monthly tallies for participants were measured to the minute with the MINI Convertible's newest instrument, the Openometer. It is devices such as the Openometer that enable MINI to connect with the owner community, and offer more than just a vehicle to get from point A to point B. Commitment to customers and making them feel like they are truly part of the MINI family is a priority for MINI.

MINI customers who entered the contest were asked to personalize a profile page with photos of their Open Motoring experience. Photos of all the participants' journeys, along with the final monthly and overall rankings can be found at http://www.theopenone.com/home. Loveall's profile can be found at http://theopenone.com/profile/view/davel137.

MINI representatives will present Loveall with the grand prize at Baron MINI (9000 Shawnee Mission Parkway, Merriam, Kansas) at 10 AM on February 4. Media are welcome.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 90 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com


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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      Congratulations, David.
        Joe
        • 4 Years Ago
        I agree - congratulations David - but next time will you take me along? Must have been one memorable trip. I just wish they had a contest something like this 40 years ago. As an "open top" lover all my life, my first convertible was a 1956 T'Bird which I bought while a senior in high school. In my first two years with the car, I never had the porthole hardtop on and I only put the soft top up when it rained (or snowed REAL hard). Yes - I drove it all year 'round with the top down - even through the winter in southeastern Penna. In my 40+ years of car ownership I have NEVER been without a convertible (although at 60 years I'm a bit too old and spoiled now to drive with the top down in 20 degree weather - but my daughter and I still often put the top down on my 2006 Mustang in 50 degree weather if the sun is out!).
        Also - although my first '56 T'Bird was originally Fiesta red, I painted it Daytona Yellow and had black center Keystone Mags to accent the yellow, and my current Mustang convertible is bright yellow with the Black Trim "Pony" Package. Although I've never owned a "Mini", it has been high on my list of cars I want to own someday - and it sounds like David's is pretty much how I would order mine.
      Lori
      • 4 Years Ago
      Why are MOONS allowed to post worthless adds on these boards. I am so sick of the spam!!!
      • 4 Years Ago
      I bought a new 1970 Dodge Challenger in mid-spring in northeastern Ohio. I had the top down in the rain (if I was driving at least 35 mph). I had the top down if it was 60 degrees, 45 degrees if the sun was out. The top was down 9,000 of the first 10,000 I put on it. Need I say I loved that car?
      • 4 Years Ago
      Dave really couldn't have lost, even without the trip to England. His route around America must have been a blast!
      • 4 Years Ago
      Awarded for having more spare time than working slobs?
      Nice, MINI, real nice. Could have tossed some more money to Haiti, or some volunteer that has re-dressed 555 wounds or something like that.

      My opinion of MINI just went way down.
        • 4 Years Ago
        @FThorn

        This contest started ***way*** before the earthquake in Haiti.

        Why are you wasting time posting on Autoblog, when you yourself could fly down to Haiti and help with the cleanup?

        Hmmm?

        Hell, why don't you empty your bank account and just mail a check off to some organization that is down there?

        What are YOU doing? Oh, bitching about some contest.

        Just making sure.
        • 4 Years Ago
        @FThorn:

        I know Dave. The guy has a pretty difficult job, and he works his butt off, probably more so than most "working slobs." How he had time to do this too, I'm not sure, but he must be one heck of a planner.

        As for Mini...well, you could say the same thing about any other company, or any other person. I could say that my opinion of you just went down because you spent time commenting on Autoblog instead of "tossing some more money to Haiti," but that's just ridiculous.
        • 4 Years Ago
        @FThorn

        Pretty lame comment dude, bringing Haiti into this? Weak.
        Y79 Olds
        • 4 Years Ago
        someone needs to get a life......... and not worry so much about others
      • 4 Years Ago
      Wow, a free trip to the Oxfrod plant to see how they make these lemons. Maybe he could have asked how they installed the cam chain tensioner in the Mni/Peugeout engines, and why there isn't a recall......
        JOE CAPRIO
        • 4 Years Ago
        BOLDCROME,YOU MAY HAVE A POINT ABOUT THIS CAR . I REALLY DONT KNOW ANYTHING ABOUT IT. I DO KNOW IF THE GUY DROVE THIS CAR HUNDREDS OF THOUSANDS OF HOURS WITHOUT ANY REPORTED BREAKDOWNS SO IT MUST BE SOMEWHAT RELIABLE, BUT THE POINT WAS NOT THE MECHANICS OF THE CAR BUT THE FACT THAT THIS MAN DROVE ALL THOSE MILES WITH HIS TOP DOWN.THAT SAID, BUY CARS FROM COMPANYS THAT HIRE MORE AMERICANS TO MAKE THEM THEN ANY OTHER COMPANY DOES.THATS HOW YOU HELP OUR COUNTRY.OUR CARS ARE JUST AS RELIABLE NOW AS ANY TOYOTA ,MINUS THE DEFECTS. THEY GOT THE JUMP ON US ON 4 AND 6 CYLINDER RELIABILITY AND THEY BEEN BEATING US OVER THE HEAD WITH IT FOR YEARS. .WELL, OUR CARS NOW ARE JUST AS REALIABLE AND I EXPECT THE SAME LONGEVITY OUT OF THEM AS TOYOTA. BUY AMERICAN AND KEEP AN EYE ON THE SHARKS IN THE BOARDROOM. JOE CAPRIO.
      • 4 Years Ago
      What the hardest part of winning this contest?

      Telling your parents you are... oh never mind.

      jk!
      • 4 Years Ago
      in the words of Ali G, "Respek." It has been so cold in Kansas that on a day where the temp hits close to 40 and its sunny I open the sunroof, because that feels warm.
      • 4 Years Ago
      Even a bigger piece of crap than a toyota!
        • 4 Years Ago
        Hey, don't run down Toyota...We have one and we love it; it is a great car. My husband drives the Toyota all the time to work and I use it when he is off instead of using my van which uses more gas.
      • 4 Years Ago
      Wheres my award for most hours in sports mode?
      • 4 Years Ago
      I love all the people hating on the MINI. It makes me feel so much better about loving mine!
        • 4 Years Ago
        Bingo. (R53 owner)
      • 4 Years Ago
      Ultimately, I think the contest is pretty goofy. Wow, you have tons of free time and no work to do. I know what you need, a prize.

      Then again, I think buying a Mini, and a Mini Convertible in particular, is pretty goofy. Is there a car with a higher curb weight to interior space ratio with less than 200hp?
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