• Jan 12th 2010 at 9:29AM
  • 12
2011 Chevrolet Volt – Click above for high-res image gallery

Call it pandering to the home crowd, any home crowd. During the LA Auto Show last month, General Motors announced that California would be one of the first markets for the Chevrolet Volt, adding that there were "other lead markets to follow." Now that the automotive world's eyes are all focused on Detroit, GM has confirmed that Michigan will be one of those lead markets.

California makes tremendous sense for the Volt: the state has a small but growing recharging infrastructure, there are a lot of plug-in vehicle fans there and there is serious government support for grid-connected vehicles in the state. Michigan makes sense for different reasons: there's no infrastructure here, but Michigan is the Volt's home. The concept and production versions were first announced in Detroit, the vehicle was designed and tested here and the car and battery packs will be made in the state. Whether MIchiganders will take to the plug-in hybrid at the same rate as Californians remains to be seen, but this is a car that GM needed to sell in the Mitten State.


  • 11/29/09 7:17:39 -- Los Angeles, CA, U.S.A Vehicle Chief Engineer Andrew Farah and the new Chevy Volt during the Dodger Stadium ride and drive.

[Source: Detroit News]


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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      I'm not sure why they would limit the markets upon the release. Its now no wonder to me why companies keep saying that their cars don't have enough demand. Its because they only want to sell their cars in 2 states to start off with. Or maybe perhaps this is their admittance that they couldn't keep up with the demand of all 50 states, which in turn might actually be bad for the car because dealerships would mark up the prices due to high demand and no supply. Either way though, i think they are full of sh*t...
        • 5 Years Ago
        @ Boyprodigy1:
        automakers usually limit launch markets for small volume vehicles to get a bigger bang for the buck - which covers everything from advertising $ to warranty parts inventory, special service tools, technical service training, sales training...

        In the case of "new" technology like plug-ins and pure EVs, there's a huge learning curve for first responders ("NO - don't cut that wire!"), service techs ("what the heck am I supposed to do with this thing?") AND customers ("will the fuse blow if I turn on the drier while it's charging?"). Concentrating in a few markets while working out the kinks is actually a pretty good strategy.

        The state franchise laws and car company contracts with dealers mean that GM'll have to offer the vehicle at most of their 3,000+ dealerships within some reasonable period anyway - no worries.
        • 5 Years Ago
        It will work out better if there are any recalls on the Volt for 2010 anyway.
      • 5 Years Ago
      Michiganians
      • 5 Years Ago
      Oh please. Let's take a look at the Detroit News article:
      "Michigan will join California as a launch market for the Chevy Volt"

      MI isn't getting it first. MI and CA are BOTH getting it. Baby doesn't like to share the new toy and is crying about it.

      CA needs to get off it's high horse.
        • 5 Years Ago
        huh?

        General Motors, a faceless multinational corporation, is going to sell a lump of metal and plastic in the form of a car. It will do so beginning in two different geographic regions of the country before bringing it out en masse to the rest of the planet.

        What on earth are you whingeing on about?
      • 5 Years Ago
      "there's no infrastructure here"

      Wow, it must be hard living without electricity in your homes!

      Tell me you at least have running water! Outhouses are a bummer.
        • 5 Years Ago
        Sorry. "There's no quick-recharging infrastructure here." How's that?
        • 5 Years Ago
        lol! I agree, what's the deal with needing the charging stations? What kind of person would use that? Makes much more sense to charge at home.
        • 5 Years Ago
        >> Sorry. "There's no quick-recharging infrastructure here." How's that?

        Haha! When you put it that way, I can't help but agree.

        Sorry if I came off a little harsh. It's just that I'm getting a little frustrated with the whole "chicken or egg?" aspect of EVs/EREVs/PHEVs. Let's just deploy some dang chickens and I'm pretty sure more eggs will show up.
        • 5 Years Ago
        Charging Stations allow for faster charging than normal home power outlets. The Volt is supposed to charge fully in about 8 hours using a standard 120-volt wall plug. It should charge in under 3 if plugged into a 240-volt outlet like those used for large appliances. So if you do not have a dedicated 240-volt outlet in your home or if you want to charge up while away from home, a charge station could be useful.

        It does seem less important for the Volt though than it does for the Tesla Roadster and other full electric cars since the Volt can just switch over to its on-board generator.
        • 5 Years Ago
        It also misses one of the main advantages of the Volt. It doesn't need a charging infrastructure.
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