• Nov 18th 2009 at 12:30PM
  • 22
HPP Daytona - Click above for high-res image gallery

When we saw the HPP Daytona at this year's SEMA show, two things became very apparent. One, we'd really like to drive it. Two, we need better pictures of it. See, the poor thing got itself shoved into a tight booth at SEMA and we just couldn't get too many decent shots. So, being the enterprising lads that we are, we wrote HPP and asked if they had some better pictures. Guess what? You're looking at 'em.

One thing we really dig about these studio shots is the detailing. Just check out the custom exhaust tips – the square suckers sticking out of the Daytona's side behind the rear wheel. Nifty, no? Great hood latches, great front splitter, good looking (and apparently functional) hood scoops and really nice hood pins. And just look at that wing – fabulous. Really, the more we look, the more we like this 600-horsepower supercharged bad boy. Which leaves us with one big question: who is HPP?

Well now, included with the purty pictures was a very interesting explanation to that very question. Gordon M. Heidacker is the president of Heide Performance Products (HPP). He's been in the car business for 23 years, working for AMC and Chrysler while getting his hands dirty with cars like Plymouth Prowler and Dodge Viper. After the Cerberus debacle, Heidacker decided to go it on his own, and set up HPP to fill, "a general hole in the market for accessories and upscale vehicles that could be converted into passionate expressions of metal, glass, plastic to become rolling art." Sounds good by us.

As far as this here Daytona goes, Heidacker had a conversation with Chrysler explaining what he and his team wanted to do. And if Chrysler liked it, they'd fund it. But, as Heidacker points out, they "Delivered that proposal to Mopar exactly 1.5 hours before they declared bankruptcy. So we decided to internally fund the project." Timing, as it's said, is everything. What's next for HPP? Next up is another Challenger, but for next year's SEMA show, they'll be bringing a Chevrolet Camaro. We, for one, will be there. For a partial list of the 50 individual changes HPP made to the Challenger when turning it into the Daytona, make the jump.

[Source: hppcars.com]

Supercharged 5.7 L V-8 (600 HP est.) Vortech Supercharger
K&W Coil Over Adjustable Suspension (Vehicle lowered 3.5")
Magnaflow Cat Back System 3" with Custom Side Exit Exhaust Tips

Seat Inserts and Logos
Custom Shifter and Shift knob
Custom Floor mats and Trunk mat
Custom Black Face gauges, with Chrome bezels and pointers
Color matching trim bezels (Gauges, Center Stack, Console)
HPP Badging on doors
Daytona Dash Badge

Custom front Daytona / Superbird nose with active hidden headlights
Custom Side Rocker covers
New Aluminum hood with custom hood power scoop
Custom Hood fender vents
Custom Rear Daytona / Superbird wing
Custom rear fascia with Side Exit Exhaust
Repositioned Side marker lights
New rear tail lights and center Daytona bezel
Custom Graphics
Custom door detail

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    • 1 Second Ago
      • 5 Years Ago
      I want that spoiler for my Miata.

      Brandon Brown
      • 5 Years Ago
      I like this a wholeeeeeee lot. Looks really great. I honestly like everything about it. Make mine in a light metallic blue.
      • 5 Years Ago
      the people that hate this also hated the 04-06 GTO. Look at the performace, plus I think its a pretty sweet re-imagining! The Superbird, IMO, is one of the most misunderstood cars in automotive history, but yet is one of the most beautiful. I took alotta balls for Chrysler to make a car that looked nothing like the other cars of the day. Yes it was for NASCAR, and they were required to sell it for NASCAR, but its much easier to not put it on the market, rather than to fund and sell a car that you have no idea will even attract windowshoppers, let alone buyers.
      • 5 Years Ago
      The Superbird and Charger Daytona form was born from its required function. Even though they didn't look the best, the scoops, nose cones, and spoilers, all severed a purpose.

      This thing is a train wreck on wheels. The fit and finish sucks donkey nuts. The car lacks the lines to pull the look off correctly. Most importantly, it's non functional. It wasn't even built with the intention to race it. It looks like an APC catalog threw up all over it.

      I can get over the fact that they build a Challenger to look like a Charger. That's the least of their crimes. I guess we can be glad it wasn't painted Petty Blue.
      • 5 Years Ago
      Wow, you people are harsh. It's based off of the Challenger because, think about it.... you guys hate it now, imagine if they based it off of the current Charger (a SEDAN). Yeah, no thanks.

      They probably used an R/T because why would you want to start off with the more expensive, limited SRT8? Really now.... is anyone complaining that this thing is supercharged and making 600 horsepower? Oh yeah, I forgot, some people here own a Veyron and to them, 600 horses is for chumps.

      No, I don't like the spoiler, hood or especially the shift knob.... but overall I think they did a good job recreating what was an icon back in the day.
        3oh3 Cruiser
        • 5 Years Ago
        The reality is that the 1970 Superbird was not an icon back in the day, people hated it in reality. However because of its odd design, over the top styling, and completely the fact that it was only produced for one year has made it a present day icon for the cars of old. Today, these cars are highly valued, and one in mint condition will go for around $300,000 on eBay, but some have sold for over $800,000.

        In all, I think that this Daytona is pretty sick, simply for the reasons that it will be another collectable in another 30 years and because you will never go anywhere without people looking at it and craning their necks to hear this car fly by them for as long as they can. Well done HPP
      • 5 Years Ago
      I like it? a lot?
      • 5 Years Ago
      As Safado said -- redneck rice. There was a time that I sort of enjoyed retro cars but misbegotten stuff like this turns me against the idea in a hurry.
      • 5 Years Ago
      This is hideous.
      • 5 Years Ago
      wtf were they thinking taking a Challenger and turning it into a Charger Daytona??? and why use the 5.7L engine and not the 6.1L?

      all aboard the FAIL boat.
        • 5 Years Ago

        And AB, details? Really? The shifter bezel is falling off. The exterior details do look good though. They must be ashamed to give us a good side profile shot, though. Because as has been mentioned, the original Daytona was a Charger. The Chally is just too short and stubby for this conversion. The side profile is going to have horrible proportions...
      • 5 Years Ago
      I can't get past the fact that the original Daytona was made from a Charger, not a Challenger. And yes, I recognize that makes me no fun at all.
      • 5 Years Ago
      I like everything but the hood and shifter.
      The hood looks like an afterthought (especially the two side vent things that look like they're stuck on with silicone sealant).

      The shifter with the holes in it looks so awful, like one of those old cheapo steering wheels that had the same pattern.

      Oh well.. a 9 out of 10 for me.
        • 5 Years Ago
        Looks like they got that shift knob out of the quarter machine at the local Pick 'N Save.
      • 5 Years Ago
      This is all sorts of badass and cool!!!

      I too want to drive this, Autoblog.
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