• Nov 3, 2009
Hyundai, Kia and Subaru all report +40% increase in sales

If you've been paying attention to recent editions of By the Numbers, you'll have noticed that the amount of green on our chart below is growing. Month after month, more and more brands and manufacturers are managing to produce sales numbers that exceed the same month last year.

For October 2009, the list is topped by three familiar players: Hyundai (+49) and Subaru (+41%). The South Koreans and this lone Japanese brand have bucked the trend all year, and now that other brands are beginning to sell relatively well, they are distancing themselves from the pack even further.

Their success shouldn't overshadow the rest of the industry, though, which includes many players surprisingly high on our chart. All four "Core" brands of General Motors (Chevrolet, Buick, Cadillac and GMC) posted positive numbers, and GM as a whole, which still counts sales from "non-Core" brands like Hummer, Pontiac, Saab and Saturn, managed to post a 4.1) and Ford Motor Company (+3.

Have industry sales turned the corner? Are we headed into a bright future of 14+ million sales per year and green cells for every automaker? Hardly, though it's increasingly clear that new product, being competitive in key segments, and creative marketing and incentives are the best recipe for climbing out of the red.


Brand Volume % 10/09 10/08 DSR*% DSR 10/09 DSR 10/08
Hyundai 48.92 31,005 20,820 43.60 1,107 771
Kia 45.26 22,490 15,483 40.07 803 573
Subaru 40.66 18,169 12,917 35.64 649 478
Cadillac 21.60 11,602 9,541 17.26 414 353
Mercedes-Benz 21.32 18,193 14,996 16.99 650 555
GMC 20.44 25,423 21,109 16.14 908 782
Lexus 19.77 19,502 16,283 15.49 697 603
Volvo 19.37 4,437 3,717 15.11 158 138
Buick 18.46 9,053 7,642 14.23 323 283
Porsche 15.07 1,642 1,427 10.96 59 53
Chevrolet 8.50 116,436 107,313 4.63 4,158 3,975
Nissan 7.69 53,664 49,833 3.84 1,917 1,846
Volkswagen 7.23 17,037 15,889 3.40 608 588
Ford 3.57 119,072 114,969 -0.13 4,253 4,258
Honda -0.01 75,751 75,756 -3.58 2,705 2,806
Mercury -1.14 6,676 6,753 -4.67 238 250
Audi -1.14 7,358 7,443 -4.67 263 276
Toyota -2.32 132,663 135,818 -5.81 4,738 5,030
Acura -3.53 9,751 10,108 -6.98 348 374
Lincoln -8.97 6,735 7,399 -12.23 241 274
Infiniti -9.29 6,451 7,112 -12.53 230 263
Pontiac -18.45 10,646 13,054 -21.36 380 483
BMW -18.61 16,443 20,203 -21.52 587 748
Mini -20.79 4,176 5,272 -23.62 149 195
Dodge -22.21 26,265 33,763 -24.99 938 1250
Chrysler -35.61 12,815 19,903 -37.91 458 737
Jeep -36.80 13,500 21,360 -39.05 482 791
Mitsubishi -48.34 3,867 7,486 -50.19 138 277
Suzuki -49.89 1,745 3,482 -51.67 62 129
Saturn -57.79 3,623 8,583 -59.30 129 318
Smart -70.44 661 2,236 -71.49 24 83
Saab -74.03 513 1,975 -74.95 18 73
Hummer -77.56 307 1,368 -78.36 11 51
Mazda N/A N/A N/A N/A N/A N/A
COMPANIES
General Motors 4.11 177,603 170,585 0.40 6,343 6,318
Ford Motor Company 3.07 136,920 132,838 -0.61 4,890 4,920
Nissan NA 0.28 60,115 59,945 -3.30 2,147 2,220
Toyota Mo Co 0.04 152,165 152,101 -3.53 5,434 5,633
American Honda -0.42 85,502 85,864 -3.98 3,054 3,180
BMW Group -19.06 20,619 25,475 -21.95 736 944
Chrysler Group LLC -30.39 65,803 94,530 -32.88 2,350 3,501
*Brands and companies are both displayed in descending order according to their percentage change in volume sales. There were 28 selling days in October 2009 and 27 selling days in October 2008, so the change in monthly sales volume will be different than the change in the average daily sales rate (DSR) for each brand/company.


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    • 1 Second Ago
  • 75 Comments
      • 5 Years Ago
      Could just be because the economy crashed last year around this time, and everybody stopped buying everything last year around now...
      • 5 Years Ago
      Just a neat comparison of "bread and butter" sedan sales through October 2009

      Legacy 24,552 up 28 percent
      Fusion 148,045 up 15.3 percent
      Sonota 101,365 down 3.8 percent
      Malibu 131,081 down 13.4 percent
      Optima 33,905 down 20 percent
      Camry 294,493 down 23.7 percent
      Accord 244,579 down 26.5 percent
      Altima 169,435 down 29.8 percent
      Mazda6 29,973 down 35.2 percent
      Avenger 31,552 down 45 percent
      Passat 7,855 down 63.4 percent
      Sebring 19,979 down 69 percent
      • 5 Years Ago
        • 5 Years Ago
        I always knew us Canadians were a little different.
        Usually it's good, like how we like Mazdas.
        But Acura? There's no excuse there, apparently we like that ugly new grille.
        • 5 Years Ago
        Wow, what a difference in Canada. We Canadians seem to be punishing GM & Chrysler and rewarding Ford a lot more so than in the US.
        • 5 Years Ago
        #20 The Cheat

        from what I read on this French car forum http://www.auto123.com/fr/community/forum/showthread.php?t=26120 they have some rebates and lots of 2009 models to liquidate to make room for the 2010 models in the case of Acura
      • 5 Years Ago
      Why are there positive numbers marked red under Companies?
        • 5 Years Ago
        I was wondering this myself .. Both Nissan and Toyota are in the positive numbers in the Companies' section ...

        Error or Deliberate Mistake with the red color there ...
        • 5 Years Ago
        @Con

        Maybe it is the number of days. There is footnote, 2009 had 28 sales days, 2008 had 27 sales days.
        • 5 Years Ago
        Brands: Nissan, Infinity
        Company: Nissan

        By volume. Nissan Brand of Nissan the Company is up 7.69%. Infinity Brand of Nissan the Company is down 9.29%. Do the math. 7.69-9.29= - 1.6% That is why Nissan the Company is in the red.
        • 5 Years Ago
        @ij70
        I'd hate to be Honda then because of that 1 day discrepancy. They missed out of being in the green by 6 sales if thats the case. But they are still marked red instead of green.
      • 5 Years Ago
      Congrats to all!
      For all that, even Honda and Acura aren't losing that badly anymore!
      • 5 Years Ago
      "In the end all ricer nameplates are junk and should be stamped "Made in Japland" and sold only to the idiots in Canada and EU, they are not too smart there :-)"

      Spoken like a true Chrysler Man!

      'tard
      • 5 Years Ago
      Chysler group is down 30 percent vs. October 2008... What makes it worse is that Chrysler was down 35 percent in October 2008 vs. 2007. That certainly is not an enviable trend!

      Also looks like Smart was just a "flash in the pan". Sales are right there with Hummer and Saab. Also not an enviable place to be!
        • 5 Years Ago
        Yeah I knew that Smart was going to eventually end up failing. The worst thing you can do is build your company around a fad. Fads fade quickly and honestly there are larger and more safer cars that get better gas mileage than those Smarts. So what's the point of getting one?
        • 5 Years Ago
        Yup. Chrysler is also one of the few groups to sell *less* than last month (which was down from the August C4C bump)
      • 5 Years Ago
      It must be so frustrating to be a Honda exec--Just 6 more cars and it would've had a increase!
      • 5 Years Ago
      "In the end all ricer nameplates are junk and should be stamped "Made in Japland" and sold only to the idiots in Canada and EU, they are not too smart there :-)"

      Wow, nice buddy. You clearly have no idea what you are talking about, and managed to be prejudical and somewhat racist to, well, a LOT of countries. Way to keep the American stereotype right on chuggin.

      In other news, seriously, why the hell is Ford dumping Volvo. They have stolen tonnes of tech and styling cues from Volvo, and now Volvo is putting up more growth then Ford, and nearly the same growth as Lexus. In an economy where you have a luxury brand actually growing (hell, even BMW isn't growing), does that not mean big news? Success? No, Ford?
      • 5 Years Ago
      Looks like the Elantra touring came through big time for Hyundai. As usual, i have the breakdown by model for Hyundai and those of other Asian makers.

      http://www.hyundaifans.com/rides/viewtopic.php?f=27&t=76

      http://www.hyundaifans.com/rides/viewtopic.php?f=29&t=77
      • 5 Years Ago
      So all of GM's brands posted gains, after C4C is long over, without big fleet sales, without big rebates, and after several new product launches? All positive things. I'm popping my popcorn now, can't wait to read what they haters come up with in the face of all this win.
        • 5 Years Ago
        dbag: EVERYBODY'S sales were miserable last October. How about this: GM is STILL the number one selling car company in the US and Ford is crawling up Toyota's ass. You can't spin this into something bad because it isn't.
        • 5 Years Ago
        @daleam: This is like bragging about winning a marathon after you took a bus to get to the finish line.
        • 5 Years Ago
        How's this? During August and September 2008, GM was running their "employee pricing for everyone" promotion. Then a bomb was dropped on the economy. That combination means GM's October 2008 sales were absolutely miserable. So GM sales last month don't look to bad when compared if they are measured against a really low standard.

        That being said, considering they have 3 fewer divisions, their sales aren't really too bad. Instead of comparing to last years sales, I'd like to see sales compared to last month and the change in their market share.
        • 5 Years Ago
        @daleam

        Hyundai/Kia didn't outsell Chrysler Group overall, but it's worth noting that's only because of trucks. If the Ram brand is excluded, Hyundai and Kia cars and SUV's combined did outsell Chrysler, Dodge, and Jeep cars and SUV's combined, by 915 units. Hyundai beat Dodge as a brand by 4,740. Obviously, they have quite a bit of work cut out for them, because if current trends don't change soon, both Nissan and HK may be passing them. Cross your fingers for them.
        • 5 Years Ago
        http://www.businessweek.com/magazine/content/09_46/b4155038789011.htm
        "In another sign of strength, Ford has pulled back on discounts, even as GM continues to offer hefty deals. Last month, Ford spent an average $2,909 per car in incentives, according to Edmunds.com, about 25% less than it did a year ago and almost $1,400 per vehicle less than GM."

        yeah, without rebates, right
        • 5 Years Ago
        @alex:
        daleam: "How about this: GM is STILL the number one selling car company in the US and Ford is crawling up Toyota's ass."
        Sorry, but if that is not bragging then nothing is.

        As for "Hey look, they got up." What a sick joke. If you want to be honest with yourself you have to admit they got helped from bystanders, helped from mess they got into by series of their own mistakes, helped while other players fight for themselves with what they have.
        Imagine F1-driver crashing his car because of his own faults. So they send a pace-car, wait till he gets a new car & returns where he was before the crash, then they pull the pace-car off like nothing happened. "Hey look, he got himself together!" :))

        I am glad GM did survive. But you don't brag about victory when you acheive it only due special care, knowing without it you would be rotting in the bushes.

        But I better stop waste my/your time, because your perception of fair-play is obviously very different from mine. :)
        • 5 Years Ago
        Sure, everyones were bad that month, which is why there is more green this month than there has been for a long time. However, because GM blew there wad the two previous months and pulled forward a lot of sales with their employee pricing plan, their Oct '08 sales were notibly worse than ALL the other big manufacturers - Oct 08 vs. Oct 07 - General Motors: -45.1%; Ford: -30.2%; Chrysler: -34.9%; Toyota: -23%; Honda: -25.2%; Nissan: -33%. So they are boasting that there sales last month were 4.11% better than one of their historically worst performances ever. If they had not had the employee pricing giveaway the prior months, it is probably safe to say sales for 10/08 would have been at least 4% better, and today they would be on the red side of the board.
        • 5 Years Ago
        First of all, it isn't just about GM's performance. Ford had a good increase as well. Second, after all the bragging the foreign fanboys did about Asian makes being in the green when Ford and GM were in the red, while GM STILL maintained it's position as number one, while Ford STILL maintained #3 and even took #2 away from Toyota in a month or two, now we see that when the tables are turned it is somehow not a good thing to be in positive sales month over previous year month. You people are pathetic. Kia, Hyundai and Subaru, while they do make some nice cars and have shown incredible sales performance, cannot touch Ford Co. or GM sales. They can't even touch Chrysler Group when it comes to sales. Toyota is losing ground thanks to their quality blunders and boring cars while Ford and GM are gaining thanks to hot new products and excellent quality strides. And I have hopes that Chrysler will follow along soon. The American automobile industry is far from dead.
        • 5 Years Ago
        More euphemisms, wow...
      • 5 Years Ago
      Nice to hear positive news for a change from the auto industry. I understand why Subaru is up so high because people are starting to realize the fun and cool things about a Subaru that only their niche customers use to know about (I one of the newbies). Subaru is slowly dropping the niche brand status. BTW, I love the new looks of the 2010 Legacy. I actually requested a brochure for it and it is sharp inside and out. I also like how you don't see many of them so you don't blend in with the rest of the Fusions, Camrys, Mailbus, etc.
        • 5 Years Ago
        Well, if you don't want to see a lot of them, don't come to CO then. They are everywhere here.
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