• Oct 31, 2009
It's official: Scion is headed to the land of Bob and Doug. Toyota's sub-brand will arrive in 45 dealerships in Montreal, Toronto and Vancouver ten months from now, in September 2010. Scion's full model range will be offered -- xB, xD, and tC -- and dealers will present them in a "store within a store" concept, which makes it sound like passwords, burlesque, and moonshine will be involved.

To give you Canuck Scion mavens something to do for the next eleven months, there's a Canadian Scion website. It's a little barren right now, but after you take a quick survey it'll let you know things like the Scion badge was "created to symbolize non-conformity, authenticity and personal style." And then there are links to other Scion content, such as an interview with Motörhead, because what Scion owner doesn't love Lemmy? Canadians rejoice. Eh. Hat tip to Luc!

[Source: Auto123]


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  • 34 Comments
      • 5 Years Ago
      Deja Vu, didn't they annouce this already...almost exactly a year ago?

      http://www.wheels.ca/article/423454
      • 5 Years Ago
      I don't like the jutting Scion "chin" at all... which is a shame, because actually I like the rest of the vehicle a lot, and I'm not a big Toyota fan.
      • 5 Years Ago
      I can haz tC?
      • 5 Years Ago
      wow i can finally exhale... these should go over well, right up there with a football bat
      • 5 Years Ago
      I really like the look of the xb, much better than the Soul imo and has better engine.
      Hope the new xc is out by then.
      • 5 Years Ago
      I've seen xB's and tC's here anyway. I didn't know scion wasn't here in the first place. Weird.
        • 5 Years Ago
        I see a few around too (parked outside the alternative lifestyle bars whilst driving by).. I think they are legal for import but not formally sold here.
      • 5 Years Ago
      Sholdn't the tC be replaced by now
      • 5 Years Ago
      Driving a Toyota symbolizes non-conformity?
        • 5 Years Ago
        The absolute WORST when it comes to "non-conformist" marketing spins has got to be Miracle Whip. "Express your individuality." IT'S A SANDWICH CONDIMENT. It's a sad day when I have to express my individuality through a sandwich spread.
        • 5 Years Ago
        Actually depending on your age group it might be kinda different. Like if you're 20 and you go and buy a brand new Avalon it's definitely not something your average 20 year old does.
        When I was 20 I bought a Camry and for a long, long, time I was the only *student* with the newer Camry on my campus, whereas before that I had a Civic Si and there were at least 2 others of the same model putting around.
        Best of all? Getting asked about your car...by the 60 year old lady in the Buick trying to decide between a Camry and the Avalon.
        Of course once you're past age 22 there'll be tons of Camrys wherever you park, so thankfully I have a rare color.
        • 5 Years Ago
        "I got a Corolla... just to be different"

        Heh, you guys kill me.

        Funny also describes the irony of a megacorp hiring some advertising whore to come up with lines like:

        "the Scion badge was "created to symbolize non-conformity, authenticity and personal style""

        Yea. If there's anything megacorps and our love of "Brands" has done, it's creating a nation of conformists shopping for Chinese made goods that have anything but authenticity and style. Gag.
        • 5 Years Ago
        Yeah I know, I'm just stretching it there. haha.


        But with enough marketing dollars, I'm sure Toyota can even convince a lot of people the world is flat.. sadly.
      • 5 Years Ago
      This is probably related to the up and coming Scion-branding iQ.

      Funky and premium hatchbacks, like the Smart Car, Volvo C30, and Mercedes B200, were available in Canada BEFORE the U.S., and sell BETTER in Canada than the U.S (relative to population). I'm not sure about the tC coupe, but the xB and upcoming iQ should do well in Canada.
      • 5 Years Ago
      I'm guessing that this will allow them to sell the FT-86 here, should it be branded as a Scion. Too bad, i was hoping even if they sold it as a Scion in the States that we could have gotten an 'international version' badged as a Toyota.
        • 5 Years Ago
        Did you likewise feel "extra special" when you were driving around in your Pontiac Firefly? LOL It's a BADGE! Who cares?
        • 5 Years Ago
        I wholeheartedly agree, but not if they offer reduced and cheapened trim levels in the Scion version!
      • 5 Years Ago
      Middle-aged Canadians seeking a return to their youth rejoice. Nothing says 'funky' like a rolling toaster.
      • 5 Years Ago
      Look man, I just wanted to drive a Scion to be different and original like everyone else. Scions are hideous but those TE37s pictured almost makes it look drivable.
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