- Oct 30, 2009
Vroom for Everyone: Local Motors unveiling crowdsourced Rally Fighter at SEMA [w/VIDEO]
Local Motors Rally Fighter – Click above for high-res image gallery
The wild things have left the movie theaters and are headed toward Las Vegas. Destination? SEMA. Case in point, the Rally Fighter. Local Motors, the company that plans to build the offroadster, is attempting an industry first: dipping into the collective wisdom of the Internet (we're not sure if "wisdom" is the right word there, but whatever) to crowdsource the design and specifications of their first vehicle. Intended to be an eco-minded Baja-capable daily driver, the Rally Fighter uses a BMW 335d powerplant to achieve 36 mpg on the highway and 30 mpg off-road. Why is decent fuel economy important? Local Motors' CEO Jay Rogers fought in the Iraq war as a Marine and "saw the oil problem with his own eyes," says the company's PR.
According to company officials, the Rally Fighter left Wareham, Massachusetts yesterday in order to make it to SEMA for its unveiling on November 3. For more on Local Motors' microfactory and crowdsourcing processes, you can check out a video of Rogers after the jump. You don't often hear an automotive CEO compare his company to Build-A-Bear, but you can in this case.
[Source: Local Motors]