• Sep 17, 2009
Mazda2 – Click above for high-res image gallery

This just in: that fantabulous little Mazda we've admired from afar for the past couple years, the Mazda2 (also known as the Demio in Japan), is coming to all of North America, the U.S. included. President and CEO of Mazda's North American Operations Jim O'Sullivan has just told the automaker's top dealers that the diminutive Mazda, which shares its platform with the also incoming Ford Fiesta, will go on sale in the U.S. around the end of 2010. That's just about the same time that the Mazda2 will go on sale in Canada, as well.

O'Sullivan cites the changing tastes and attitudes of consumers towards smaller cars as shifting the business case in favor of selling the Mazda2 here in the States below. While no other information was given, dealers were told they can expect to see the North American-spec Mazda2 debut later this year at the 2009 LA Auto Show.

What this means for Ford and the similar-in-almost-every-way-but-styling Fiesta remains to be seen. Knowing that the Mazda2 is on its way, would you reconsider buying a Fiesta in favor of test driving the same thing with a little extra Zoom Zoom?



[Source: Mazda via Mike Spinelli, auto123]





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    • 1 Second Ago
  • 84 Comments
      • 5 Years Ago
      need the 3-dr, but I would not even think about the Mazda when compared to the Fiesta.....

      White please with red interior or blue interior....
      • 5 Years Ago
      ugly, rather wait for the ford
      looks like a kia to me
      • 5 Years Ago
      can has mazdaspeed?
      • 5 Years Ago
      Are the clowns standard or optional?
      • 5 Years Ago
      Mazda 2 - 2008 World Car of the Year. I cannot think of any better marketing than that and I am sure that folks at Mazda can add a little something something to get the sales rolling.
      • 5 Years Ago
      3 door please let there be a 3 door version
      • 5 Years Ago
      i'm counting on ford to americanize (aka f--- up) the euro fiesta, so i'll likely go with mazda2.
        • 5 Years Ago
        Glock22:

        You mean like the Flex? :-O .... (that's "barf")

        Our company has bought Fords since forever. The ONLY one I've liked in the last 5 years has been the Fusion. I hate the rest, and that includes: Taurus, Edge, Flex, Explorer, and Escape. Did I leave anything out? We've had them all.

        Horrible ergonomics, and bizarre interior designs. Yes, they're improving, but they still are pretty poor.

        The Fiesta isn't here yet, so it doesn't count.
        • 5 Years Ago
        You need to wake up and take a look at the Ford products coming out now. They are first rate and on par with any Japanese models.

        I'm sure your default position is a mindless Detroit 3 basher but you can't include Ford in that mess anymore.
      • 5 Years Ago
      My guess is that while the Fiesta will only be available as a 5-door hatchback, the Mazda 2 will be available in the coveted 3-door hatchback bodystyle.
        • 5 Years Ago
        I wonder if since the [late] introduction of the 5-door Yaris in the U.S., it's outselling the 3-door version, or vice-versa. Better yet, in Canada, which sells better, since they had both from the start?

        I'm still torn on the concept myself. I have a MINI Cooper. I kind of like 5-door hatches, but often the 3-door looks better. Accessing the rear in the MINI can sometimes be a pain, but then again, it doesn't even happen very often, so in practical terms, it's a bit of a moot point for me. I don't know which I'd choose, given the choice.
        • 5 Years Ago
        @ David

        In Canada, the 5 door Yaris is everywhere. Sedan or hatch. I don't think I've even seen a 3 door Yaris in the entire time they've been out.
        • 5 Years Ago
        Makes some sense, since a 5-door Mazda2 would probably cut into Mazda3 sales a bit.
      • 5 Years Ago
      I prefer the Fiesta styling, also it comes with Sync
        • 5 Years Ago
        Agree, Fiesta looks better imo and Sync is cool. No 2-door could be a problem for me though...
        • 5 Years Ago
        +1
        • 5 Years Ago
        Agreed
        • 5 Years Ago
        Wait, so that means the Mazda *doesn't* come with Microsoft crap?
        • 5 Years Ago
        @ Jim in Tampa 3:55PM (9/17/2009)
        "I agree with the Sync thing. And where I live, I would drive by three Ford dealers to get to the nearest Mazda dealer.

        I'd do the Fiesta!"

        you may drive by 3 Ford dealers to get to the nearest Mazda dealer... but you won't have to visit Mazda dealer as often as you would if you get a Fiesta...
      • 5 Years Ago
      I'd take Mazda 24/7. Why? It's designed in Japan and made in Japan. Ford may use the 2's platform and few engines, but they uses different electronics.

      And if Euro Focus experience is anything to go by, Mazda 3 electronic components (made by Mitsubishi) were bulletproof which cannot be say about Focus.

      In the UK, the 2 is cheaper yet better equipped. And all 2s are well under a metric ton.
      • 5 Years Ago
      Is it me or does the Mazda2 look a LOT smaller than the Fiesta. In fact, I was about to mention that I thought the 2 was based on a platform shared with the Ka, and not the Fiesta, but then I remembered that the Ka is based on the Fiat 500... So cornfusing...

      Regardless, I'm diggin the 2, and welcome any non-Aveo small cars into the US market.

      Still though, it really doesn't look like it has any giveaways of platform sharing that most cars have (similar greenhouse, overall proportions)... I must be getting old..
      • 5 Years Ago
      This means that if Ford screws up the tuning of the Fiesta, we have a great option with the Mazda.
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