• Aug 27, 2009
2010 Toyota 4Runner teaser - Click above to expand and enlarge

Toyota is using the occasion of the annual State Fair of Texas – an event automakers commonly use to unveil new pickup trucks (as Toyota itself did with the Tundra back in 2006) – to launch its latest 4Runner SUV for the 2010 model year.

While Toyota isn't yet ready to unleash all the details on its newest body-on-frame 4Runner – which is scheduled for its official unveiling in late September – the Japanese automaker has decided it is high time to tease America's remaining SUV fans with a lone image showing a new 2010 4Runner perched atop a rock with what appears to be an appropriately beefy and heavily-protected undercarriage.

Toyota promises that the fifth-generation 2010 4Runner will be "more rugged than ever" and will offer "sure-footed off-road capability and increased comfort with added roominess." Mini press release after the break.

[Source: Toyota]

PRESS RELEASE:

All-new 2010 Toyota 4Runner to Make World Debut at State Fair of Texas

DEEP IN THE HEART OF TEXAS – The all-new 2010 Toyota 4Runner is headed for Dallas to make its world debut at the State Fair of Texas during a news conference on Sept. 24. More rugged than ever, the new fifth-generation 4Runner offers sure-footed off-road capability and increased comfort with added roominess. More than 1.8 million 4Runners have been sold since it was introduced in 1984, and more than 70 percent are still on the road. The State Fair of Texas runs Sept. 25 to Oct. 18.

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  • 44 Comments
      • 5 Years Ago
      More roominess is a mixed bag. The current model really needs more headroom, but other than that is already pretty large. If they mean stretching out the third row, I'm not impressed - if I wanted a real third row the Sequoia already does that.

      (And being honest about the people who shuttle three rows of kids around, the Sienna does too.)

      Anyone know if this will be built here or in Japan?
      • 5 Years Ago
      Well, it's good to see the 4Runner returning to its off-roader roots while the Highlander and Venza take family-wagon duty. Hopefully they advertise it better than one commercial that just pissed me off to no end. It showed a guy in a 4Runner driving around the city on roads with potholes and cracked pavement and at the end, the announcer said, "Because you don't have to go off-road to go off-roading." What a terrible message to send. "If your commute has rough roads, you need a big truck to get through it." It's that kind of reasoning that got Americans buying trucks for daily drivers in the first place. And look what it did. The Big 3 got so caught up in trucks that when gas prices skyrocketed, it caught them so off-guard, they had to quickly shift their priorities from trucks to cars, then, the economy took a dump, and now Chrysler and GM have to beg for gov't. help to stay afloat! Ugh, sorry to get off topic, I just needed to vent.
      • 5 Years Ago
      Can't wait to see the so-called Patriots drive the new 4-Runner with a 'God Bless America' sticker on it.
      • 5 Years Ago
      At least it will be an SUV that's actually good for something. I like SUVs (I have one) but now that they're 'out of fashion' it will be nice to see them being built for offroad.
      • 5 Years Ago
      I guess we shall see how the new Grand Cherokee will fare.
      • 5 Years Ago
      I lost interest in the 4Runner once you couldn't take the roof of them anymore. Of course, those models are rarely seen in the rust belt because they all rotted away.
        • 5 Years Ago
        Geo:
        Colorado doesn't use salt (that I know of) and the humidity is very low there.

        I find it hilarious you think Toyotas from the timeframe don't rust. I lived through the timeframe. On a Celica, even the plastic doorhandles failed due to rust (the metal linkages would corrode and bind).
        • 5 Years Ago
        fixitfixitstop - I live in Colorado, 6900 ft above see level ... personally owed 4Runner for years, exchanged it for another Toyota in 2006 - not a single point of rust or problems of any kind. I am not North East but we do get "some" snow from September till May, you know ... Toyota may have problems with some of the vehicles produces here in US recently but 4Runners are not part of this list ...
        • 5 Years Ago
        I still have mine with the 22R motor and solid front axle (not that no-articulation IFS made for street driven grocery-getters).
        • 5 Years Ago
        a statement like that is more than hilarious ... "rotted away" ... so lame .. choose another vehicle to bash at ...
        • 5 Years Ago
        Geo, if you've lived in the northeast, you'd know what I mean. I had a friend who owned a Celica and the doors and hatch turned to dust over 6 years.
        • 5 Years Ago
        Sweet Jesus. I was talking about how SALT destroyed many of the 4Runners I liked. Get a grip.
        • 5 Years Ago
        It's true almost any car will last forever in Colorado. I've never had a Toyota but bought my first car - a used Golf - in Denver. As soon as I moved to Boston it broke out in a rash of rust spots where the paint had been chipped on the hood especially. It's so insanely dry in CO that the rust just never developed. I also noticed a lot of older cars still in use there like Fiats and Karman Ghias that would have disintegrated elsewhere.
      JDM Life
      • 5 Years Ago
      Cant wait.

      Always loved the 4Runner. Love when people build them for off road. Their some of the best Off roaders.
      • 5 Years Ago
      Meh.
        • 5 Years Ago
        I like how a post saying "meh" as in "this complete lack of detail and picture is not at all exciting" is ranked low because this is a Toyota post. :)
        • 5 Years Ago
        The fanboys gotta rabidly support their transportation appliances. This still isn't anything to get excited about though.
      • 5 Years Ago
      Now that SUVs are no longer considered haute grocery getters, maybe Toyota will remember there is a market for vehicles that emphasis utility.
      • 5 Years Ago
      If by "increased roominess" they mean it's getting even larger then Toyota really hasn't learned anything over the past few years. The days of bloating cars/trucks up every model change are over. Instead they need to focus on making their cars more efficient and more reliable within the same or smaller footprint.
        • 5 Years Ago
        If they offer the manual transmission, I'll stuff the 3 kids in the second row and be perfectly happy. And I'm not against efficient vehicles, I just want something to haul my kids in that is actually fun to drive. The Mazda5 Sport tops my list at the moment.
        • 5 Years Ago
        If he needs 3 rows he doesn't need an SUV, he needs a minivan. The 4Runner should go back to being a proper 5-seat off-road vehicle. Offer it with the V6 and the 6-speed manual and you're really talking.
        • 5 Years Ago
        RowFive: no manual transmission will be offered in the US on the 4Runner. With or without a manual transmission, the Mazda 5 will be more fun to drive. If you need offroad capability, then consider a 4Runner. But if you don't need serious offroad capability, get something else.

        You pay serious penalties in performance, economy, handling, and ride to get the 4Runner's offroad capability. I take my 2003 4Runner offroad, so I accept those trade-offs.
      • 5 Years Ago
      I loved my 1985 4Runner, which was sadly the last year of the solid front axle. I've been disappointed with every other 4Runner (not to mention the pickup/Tacoma) produced since then, with their wimpy independent front suspension. I loved my FJ60 and FZJ80 Land Cruisers too, with their solid axles (and locking differentials) but I haven't owned a Toyota since.

      It's nice to see Toyota picturing the upcoming 4Runner with a *real* off-road tire (the new Goodyear Wrangler MT/R with Kevlar) instead of the street-biased wussy tires with which they equip every other 4x4 of theirs. Maybe this time around, they're actually taking off-road ability into consideration when designing the vehicle, like they did with their first 4Runner! Still, that wimpy IFS has got to go.

      Come on, Toyota! Man up and build a dual-solid-axle 4x4 for the U.S. market! Bring us the 70-Series Land Cruiser! And build us the Tacoma Truck concept from SEMA 2008 with the solid axle and retro graphics! THAT is the truck that we REAL truck enthusiasts want! Not these wimpy light-duty mallcrawlers that you've been churning out since 1986! PLEASE! You've proven all around the world that you can build and successfully sell wonderfully perfect solid-axle 4x4's - yet all you offer us in the U.S. are light-duty IFS "trucks." With more 4x4s offered to the U.S. market than any other company, one would think that you would offer at least ONE 4x4 with true off-road credentials.

      *sigh*
      • 5 Years Ago
      I saw a pre production model on the 405 the other day without any camo. I wish I snapped a shot now. They are definitely following the Ford tonka truck trend.
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