Toyota teases 4Runner in advance of debut deep in the heart of Texas

2010 Toyota 4Runner teaser - Click above to expand and enlarge
Toyota is using the occasion of the annual State Fair of Texas – an event automakers commonly use to unveil new pickup trucks (as Toyota itself did with the Tundra back in 2006) – to launch its latest 4Runner SUV for the 2010 model year.
While Toyota isn't yet ready to unleash all the details on its newest body-on-frame 4Runner – which is scheduled for its official unveiling in late September – the Japanese automaker has decided it is high time to tease America's remaining SUV fans with a lone image showing a new 2010 4Runner perched atop a rock with what appears to be an appropriately beefy and heavily-protected undercarriage.
Toyota promises that the fifth-generation 2010 4Runner will be "more rugged than ever" and will offer "sure-footed off-road capability and increased comfort with added roominess." Mini press release after the break.
[Source: Toyota]
PRESS RELEASE:
All-new 2010 Toyota 4Runner to Make World Debut at State Fair of Texas
DEEP IN THE HEART OF TEXAS – The all-new 2010 Toyota 4Runner is headed for Dallas to make its world debut at the State Fair of Texas during a news conference on Sept. 24. More rugged than ever, the new fifth-generation 4Runner offers sure-footed off-road capability and increased comfort with added roominess. More than 1.8 million 4Runners have been sold since it was introduced in 1984, and more than 70 percent are still on the road. The State Fair of Texas runs Sept. 25 to Oct. 18.
# # #












Reader Comments (Page 1 of 4)
RamblinReck89 2:42PM (8/27/2009)
Meh.
Reply
Not THAT Matt 11:00PM (8/27/2009)
I like how a post saying "meh" as in "this complete lack of detail and picture is not at all exciting" is ranked low because this is a Toyota post. :)
RamblinReck89 11:04PM (8/27/2009)
The fanboys gotta rabidly support their transportation appliances. This still isn't anything to get excited about though.
JDM Life 2:44PM (8/27/2009)
Cant wait.
Always loved the 4Runner. Love when people build them for off road. Their some of the best Off roaders.
Reply
fixitfixitstop 2:47PM (8/27/2009)
I lost interest in the 4Runner once you couldn't take the roof of them anymore. Of course, those models are rarely seen in the rust belt because they all rotted away.
Reply
Geo 2:55PM (8/27/2009)
a statement like that is more than hilarious ... "rotted away" ... so lame .. choose another vehicle to bash at ...
fixitfixitstop 2:57PM (8/27/2009)
Geo, if you've lived in the northeast, you'd know what I mean. I had a friend who owned a Celica and the doors and hatch turned to dust over 6 years.
Leclerc 3:04PM (8/27/2009)
Maybe they should design a Runner with a removable roof just for you because you and your opinions are soooo important.
JDM Life 3:04PM (8/27/2009)
Trool.
Not all of them "Rotted" away if any. Theres many 4Runner Forms and Toyota Trunks forms where people have taken very well care of them and uilt them into go away land monsters.
Whats your point about the Celica? We has a Ford exploer that caught on fire.
Geo 3:15PM (8/27/2009)
fixitfixitstop - I live in Colorado, 6900 ft above see level ... personally owed 4Runner for years, exchanged it for another Toyota in 2006 - not a single point of rust or problems of any kind. I am not North East but we do get "some" snow from September till May, you know ... Toyota may have problems with some of the vehicles produces here in US recently but 4Runners are not part of this list ...
fixitfixitstop 3:33PM (8/27/2009)
Sweet Jesus. I was talking about how SALT destroyed many of the 4Runners I liked. Get a grip.
terrylondon00 3:48PM (8/27/2009)
I still have mine with the 22R motor and solid front axle (not that no-articulation IFS made for street driven grocery-getters).
why not the LS2LS7? 10:33PM (8/27/2009)
Geo:
Colorado doesn't use salt (that I know of) and the humidity is very low there.
I find it hilarious you think Toyotas from the timeframe don't rust. I lived through the timeframe. On a Celica, even the plastic doorhandles failed due to rust (the metal linkages would corrode and bind).
t 12:13PM (8/28/2009)
It's true almost any car will last forever in Colorado. I've never had a Toyota but bought my first car - a used Golf - in Denver. As soon as I moved to Boston it broke out in a rash of rust spots where the paint had been chipped on the hood especially. It's so insanely dry in CO that the rust just never developed. I also noticed a lot of older cars still in use there like Fiats and Karman Ghias that would have disintegrated elsewhere.
jim 2:55PM (8/27/2009)
Now that SUVs are no longer considered haute grocery getters, maybe Toyota will remember there is a market for vehicles that emphasis utility.
Reply
RowFive 3:00PM (8/27/2009)
If by "added roominess" they mean it will retain the optional third row, then I'm interested. The current FJ is just too much of a compromise for my young 3-kid family, and other 3-row SUVs just don't cut it for me.
Reply
Bill E 3:02PM (8/27/2009)
It will have a 3rd row.
Luis 3:08PM (8/27/2009)
young 3 kids? You need a Sienna AWD (if it's snowy where you are), not an SUV.
Jared 3:15PM (8/27/2009)
RowFive: It is going to retain the optional 3rd row, but unless it has been significantly upsized (which I doubt), the 3rd row is basically useless. With the live rear axle, the 3rd row basically sits flat on the floor. There is very little leg room and very little head room.
If you really need 3 rows, then you need a bigger vehicle.
Joe K. 3:25PM (8/27/2009)
Sienna FWD is better than the AWD in most weather. Plus the AWD has those horrendous run-flats that last all of 18k miles.