Ford CFO says most of line-up to be refreshed in 3 years, equates cars to donuts

2010 Ford Fiesta – Click above for high-res image gallery

Ah, cars and donuts – two of our favorite subjects together at last. According to Lewis Booth, Ford's chief financial officer and the man now charged with giving us a serious case of the munchies:
We're going to have fresh products. I don't know – what's the world's best doughnut? (Ford's vehicles) are going to be the Krispy Kremes of the world.
Analogy aside, Booth's point is that Ford will refresh between 70 and 90 percent of its lineup by volume in North America, Europe, Asia Pacific and Africa by 2012. The Blue Oval's product renaissance is largely made possible by an increase in global platform sharing measures that are on track to save the automaker billions of dollars per year and cut engineering costs in half.

Oh, and for the record, we'll take our donuts from Dunkin' along with a steaming cup o' Joe.



[Source: Detroit News]

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