2010 Subaru Impreza pricing announced, Premium model $1,000 cheaper
Subaru Impreza - click above for high-res image gallery
Good news for you folks in Colorado. Subaru has released pricing for the 2010 Impreza, and while most of the new models are the same price as the '09s, one model gets a price cut. Not only that, but all Imprezas now feature Symmetrical AWD badges (woohoo!). The base car's price remains unchanged at $17,495, however the big news is the Impreza 2.5i Premium gets its price slashed by $1,000 to $18,495. Not too shabby. Also of interest is that pricing for the 265-hp WRX remains unchanged at $24,995 for the sedan and $25,495 for the five-door. And in case you're wondering, an Impreza is a WRX sans turbo and a few other rally-it-up bits. The name means "Buy Me or Else" in Denver. Full press release after the jump.
Gallery: Review: 2009 Subaru Impreza 2.5GT
[Source: Subaru]
PRESS RELEASE
Subaru Announces Pricing On New 2010 Impreza
- Record-breaking model prices largely unchanged for 2010
- Premium model price now $1,000 lower
CHERRY HILL, N.J., July 29 /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.
Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)
Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.
The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.
Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.
The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.
Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.
For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.
The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.
Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.
Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).
More information is available at www.subaru.com.
2010 Impreza Model Pricing
Impreza 4-Door Models
2.5i 5MT $17,495 $18,190
2.5i Auto $18,495 $19,190
2.5i Premium 5MT $18,495 $19,190
2.5i Premium Auto $19,495 $20,190
2.5GT Auto $26,995 $27,690
WRX 5MT $24,995 $25,690
WRX Premium 5MT $27,495 $28,190
Impreza 5-Door Models
2.5i 5MT $17,995 $18,690
2.5i Auto $18,995 $19,690
2.5i Premium 5MT $18,995 $19,690
2.5i Premium Auto $19,995 $20,690
Outback Sport 5MT $19,995 $20,690
Outback Sport Auto $20,995 $21,690
2.5GT Auto $27,495 $28,190
WRX 5MT $25,495 $26,190
WRX Premium 5MT $27,995 $28,690
STI 6MT $34,995 $35,690
Options
Code Description MSRP
01 Base Model N/A
11 Special Edition Package $500
12 Navigation and Power Moonroof Package $3,000
14 Navigation System $2,000
15, 25 Silver/ Gold BBS Package $2,000
16, 26 Silver/ Gold BBS Package + Navigation System $3,800
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Reader Comments (Page 1 of 3)
why not the LS2LS7? 2:09PM (7/30/2009)
Why is it that it takes two suffixes that mean the same thing to create an adjective from symmetry?
Reply
Name: 2:11PM (7/30/2009)
Thanks for suckering me into looking at the 2008 price sheet.
Reply
Name: 3:36PM (7/30/2009)
Thanks for removing the old info, and thanks for replacing it with hi-res photos of a dirty car. C'mon...you could have picked the bugs out of the intercooler and washed it. Bad journalist...bad bad. My pissing and moaning continues :)
AK 3:44PM (7/30/2009)
Just make sure you don't get soap in the intercooler; that'll void the warranty.
mact 2:11PM (7/30/2009)
Headphone jacks do not plug into the RCA connections!!
Reply
Rev 3:26PM (7/30/2009)
Ummmm, with a cable from any RadioShack, or just about anywhere else, they do and you don't even need to be an audiophile to figure out how to plug it in.
Mini headphone jack to stereo RCA if you're curious what kind of cable you need. Red to red, white to white. Stick the other end that looks exactly like a headphone plug into the headphone jack.
mact 3:54PM (7/30/2009)
I'm guessing you didn't see the picture they posted.
UoMDeacon 4:34PM (7/30/2009)
Actually, that's funny, it's one of my biggest gripes I have with my '08 WRX Premium. I had to go and find 3.5mm to RCA cables because the Premium package doesn't have 3.5mm Aux in for audio like the base version does. This may sound like a small deal, but try to find an iPhone car kit that has RCA output instead of 3.5mm...none exist...
nosticky3 2:14PM (7/30/2009)
is that a functioning hood scoop ?
Reply
DJ_Swammi 2:20PM (7/30/2009)
Is that a joke?
Aloysius Vampa 2:27PM (7/30/2009)
*facepalm*
housegsx 2:41PM (7/30/2009)
Hey, this is the first I've seen a GT Turbo Impreza. Doesn't seem like an odd question. He was probably thinking it was a premium non turbo with a scoop. I was thinking the same thing until i read the release and checked out the other pictures. Why did they drop the WRX name?
Bigfork 3:35PM (7/30/2009)
@housegsx
They didn't drop the WRX. It's still there, 265hp, manual transmission only. The GT is 224hp (old spec WRX engine) and automatic transmission.
Tomac 2:19PM (7/30/2009)
I'd personally pay more money for less ugly, but that's just me.
Reply
BoxerFanatic 2:33PM (7/30/2009)
Wholeheartedly agreed.
I bought Legacy over Impreza, and would do it again, for the BL Legacy over the GR Impreza, which are basically the same underpinnings.
Too bad the Legacy has gone to more ugly, too.
If the Symmetrical AWD badge looks decent, maybe I'll put it on my SVX. It is kind of asking for a nice, small, note that it is an AWD car. (some SVXs were FWD, but most people don't even know what brand of car it is by appearance, let alone whether it is AWD or not. :D)
I think I got the only two actually good looking Subarus... The late 90s Legacy and 2.5RS Impreza coupes (neither H6 nor turbocharged in the US...) weren't bad, but SVX and 2005-2009 Legacys are better looking than even those. Not to diminish that the STI is faster and better mechanically equipped.
Where does Subaru think it is headed with the current lineup of ugly but good Imprezas, ugly and de-contented Legacys and Outbacks, and Tribeca withering on the vine after a bad first impression... and only the new Forester truly doing a decent job, and that without an H6, or a 5-speed automatic at all, nor a 5MT on the XT Turbo...
Is SOA even paying attention to what they are doing anymore?
rubrduk 2:45PM (7/30/2009)
Subaru's new ad campaign:
"Go Ugly Early"
Tomac 2:50PM (7/30/2009)
The SVX, being a 2-door, was rather lost on me (I never understood why, given the same relative footprint, two doors were ever found more favorable to three or four or five) . However, the second-gen Legacy wagon I thought was excellent, I'd like to own a fourth-gen Legacy wagon if I could find a good deal, and I'm still smitten by the bugeye 2002-2003 Impreza WRX wagons.
The latest Forester is decent, though the departure from "boxy" styling seems contrary to what I had come to appreciate from Subaru.
Rev 3:28PM (7/30/2009)
You're calling the WRX ugly and you own an SVX?
Interesting...
BoxerFanatic 3:42PM (7/30/2009)
Yes. I am.
The SVX is sleek, low, and wide. It isn't a small car, but it is a sleek car, especially those with the two-tone paint, with a black roof and trunk over another main body color.
The WRX is boxy and decidedly NOT sleek. None of them, from the bug-eye to current.
The WRX is a very fine car, and a great little turbo performer. But it is not inherently a looker. If a modified one looks good, it is because it is well modified, not because it was inherently designed aesthetically well.
The Legacy is more sleek and aerodynamic than WRX is. Especially the 2005-2009 Legacy, compared to the 2008+ Impreza hunchbacks. The new impreza sedans are boring, and are more likely to get mistaken for a corolla.
naggs 3:54PM (7/30/2009)
sorry man
svx = god awful ugly