Yesterday, not long after we posted a story about a gay-centered General Motors marketing video for Chevrolet's new Camaro, the video was mysteriously pulled from YouTube. As it turns out, GM itself has copped to the disappearing act, as it reportedly ordered the popular video hosting site to yank the footage.

According to a USA Today article, GM spokesman Dave Barthmuss felt that the video – which featured a pair of so-called 'go go boys in Camaro-branded underwear washing a new 2010 model – was "not appropriate and not in good taste." The footage was filmed as part of a Transformers 2: Revenge of the Fallen gay day promotion at a Hollywood movie theater.

Despite pulling the video, GM has reportedly launched a more concerted campaign to broaden the scope of its marketing efforts as it applies to the Camaro, with more overt efforts to target gays, bisexuals and the transgendered. It is not immediately clear what (if any) effect pulling the footage will have on the rest of the automaker's p.r. efforts.

[Sources: USA Today; Mlive]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X