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Yesterday, not long after we posted a story about a gay-centered General Motors marketing video for Chevrolet's new Camaro, the video was mysteriously pulled from YouTube. As it turns out, GM itself has copped to the disappearing act, as it reportedly ordered the popular video hosting site to yank the footage.

According to a USA Today article, GM spokesman Dave Barthmuss felt that the video – which featured a pair of so-called 'go go boys in Camaro-branded underwear washing a new 2010 model – was "not appropriate and not in good taste." The footage was filmed as part of a Transformers 2: Revenge of the Fallen gay day promotion at a Hollywood movie theater.

Despite pulling the video, GM has reportedly launched a more concerted campaign to broaden the scope of its marketing efforts as it applies to the Camaro, with more overt efforts to target gays, bisexuals and the transgendered. It is not immediately clear what (if any) effect pulling the footage will have on the rest of the automaker's p.r. efforts.

[Sources: USA Today; Mlive]


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  • 40 Comments
      • 5 Years Ago
      Thank you GM, for your common sense.
        • 5 Years Ago
        My "common sense" suggestion would be for everyone to get over themselves. If you're not gay, and don't like others being gay, don't go to "Gay Day at the Movies." There, you won't see the ad, problem solved.
      • 5 Years Ago
      How does an ad featuring "go-go boys" in Camaro underwear appeal to lesbian and transgendered individuals?
        • 5 Years Ago
        @clicketyclack - awesome, beyond words.
      • 5 Years Ago
      Just as we have commonsense, independent-minded Black American writers such as Thomas Sowell, Shelby Steele, and John McWhorter, we are also seeing gay writers such as Tammy Bruce and Richard Rodriquez who think for themselves in this young century. Would it be such a surprise to learn that the men or women at GM who came up with self-profiling "gay" marketing are themselves gay? One does not have to agree with every goal of the Human Rights Campaign to sympathize with the one-dimensional world of "diversity" as practiced in schools, churches, and corporations. If there is such a thing as a "gay car," please let me know. I'm not gay but I like "gay" composers such as Aaron Copeland and Benjamin Britten qnd "gay" painters such as DaVinci and John Singer Sargeant. Do they make "gay" music or paintings? Only if you believe in pure "latina" jurisprudence. The folks who talk loudest about secular humanism don't seem particularly humane to me. It looks a lot like jamming everyone into size 3 shoes and calling it "fair" and "just." What was it Frank Zappa once said? "It's not getting any smarter out there..."
      RIP_MY_M3
      • 5 Years Ago
      I'll admit, I'd be a very happy man if there were go-go boys and a Camaro in my driveway. But this video is offensive- not the content, but the blatant pandering.

      I don't know what gets my blood boiling more - the fact that a company that refuses to stand up for equality will so quickly stand to take your money or that the gay community (gay autoblog readers excluded, from what I can see) just eats this crap up.

      Thought the Camaro was sex on sex the first time I saw the production car. Downgraded my enthusiasm after seeing the deplorable build quality. Now, following this debacle, my object of lust is now an object of scorn.

      Niche marketing fail. Have fun ushering in the new Malaise period, GM.
      • 5 Years Ago
      To answer an earlier comment, I think I'd get annoyed if a commercial had some girl posing in front of a car. Let the car speak for itself, doesn't need to be a cheesy Budweiser commercial.
      • 5 Years Ago
      Let me just up and say it, since I am a gay car enthusiast (one of many).

      If it had been women, or a pop star, or Paris Hilton washing a Bentley (a person with a sex tape downloadable from anywhere), that would've been just fine. 2 guys? nope, sorry, won't fly.

      Before you scream and whine in response to my comment, you know it's true. If you're straight.....please just be quiet.
        • 5 Years Ago
        I think you need to look at the main target market for the Camaro. That ad is not going to appeal to that target market at all. I know if I would have seen the video, I would have been turned off to the brand.
        • 5 Years Ago
        i dont get it... so GM makes the video, finds it offensive, then pulls it? what?
        • 5 Years Ago
        So... did anyone else get turned on by Subaru's sumo-wrestler ads?
        • 5 Years Ago
        cdwrx, BigMcLargeHuge, nrb : It's like this, if you were black and regularly faced racism & discrimination would you want some white, privileged yuppie joining your cause and complaining right along with you? How could they possibly understand? It's just annoying. They need to make change from their side. ****Nowhere did I say I didn't want the support of heteros. What I meant is the people who are *against* this ad and others like it (this is hardly the first time this has happened, just that you probably don't read gay news blogs) should keep it shut, because they don't possibly understand what it's like on the other side. And if the tables were turned, they'd be complaining about the ad's removal too.****

        • 5 Years Ago
        "If you're straight.....please just be quiet."

        So straight people are not allowed an opinion, because of their sexual orientation? That would make you a bigger bigot than anyone else posting here.
        • 5 Years Ago
        Well duh, because that's what's socially acceptable right now. But come to think of it, I can't remember the last car commercial I saw that was racy for any preferred gender expression. Pretty much every GM and Chrysler commercial is "We took your money, and went bankrupt anyway. Don't worry, we promise not to screw you anymore." The rest are either WE'RE GREEN or buy our car because it's better than everyone else's...
        • 5 Years Ago
        Give me a break. Every Auto Show is full young girls in skimpy outfits. This is pathetic. I don't know about the gay market but a lot of women buy Mustangs. Study after study has shown women are involved in the decision process for almost every vehicle that is sold. I don't see anything wrong with trying to broaden their market appeal. Lord knows they could use the sales. The Camaro doesn't need to advertise to attract the car buffs. I would hate to see the Camaro limited to the same market as the Corvette. Middle aged men trying to pretend they don't need Viagra.
        • 5 Years Ago
        girls in bikinis washing cars ? here in Europe we have tons of such things in prime time , who the hell would get offended by girls in bikinis or some guys in underwear washing a car ? Americans need to chill.
        • 5 Years Ago
        I was inclined to support your post until the last sentence. I'm not sure why you don't want the support of straight car enthusiasts.
        • 5 Years Ago
        What's a Mercury?
        • 5 Years Ago
        I'm not going to scream or whine about your analysis, because there wasn't any reason to disagree...


        Right up until your last sentence. The vocal minority telling the majority (on autoblog or elsewhere) to shut up.

        Somehow being accepted got confused with being empowered.
      • 5 Years Ago
      The next movie will be called Transvestites .
      • 5 Years Ago
      Does GM have even the slightest idea what they're doing anymore? Watching GM the last couple of years is like watching the final moments of the T-1000 as it thrashes around in the molten steel changing from one face to another. "We love gays! Wait, not that much, that ain't cool. Not that being gay's not cool or anything cause it totally is! Have you seen our new green logo? What if we made it rainbow instead? You're not mad at us are you?
      • 5 Years Ago
      since pretty much all marketing research points to the GLBT community having a higher concentration of influential educated individuals, with higher average incomes, and more disposable income when compared to other social demographics. They also tend to be early adopters of new product, and more influenced buy the purchasing trends of others in their social community.

      It's a marketing goldmine from the standpoint of a retailer looking for a social demographic to "pander to".
        • 5 Years Ago
        Yup, they're alpha consumers as any basic marketing class will inform, but if they're so educated and well off, why lower the bar to this level? Gay dudes buy camaros, that's a no brainer, why not feature some hot dude driving the sh!t out of it? Why not take some sort of intelligent or witty approach.
      • 5 Years Ago
      So, Bumblebee can transform from a Camaro to a giant ass-kicking robot, to something that's SUPER FABULOUS?
        • 5 Years Ago
        Lol!! Thank you for that. Im honestly suprised at how many gay car enthusiests we have on here.... you GO BOYSSS!!

      • 5 Years Ago
      I just happened to find this article. I haven't seen the ad though. I enjoyed everyone's comments and had some good laughs. The ad was likely NOT inappropriate as most all Camaro driver's I've seen seem to have some gay in them. GO FORD!!!!
      • 5 Years Ago
      I'll second that... I hated this campaign from the start, but I think this move is just fanning the proverbial flammer... I'm gay, not stupid. I don't need this crap to buy a car.
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