- Apr 23, 2009
REPORT: General Motors to kill Pontiac on Monday
The line about Pontiac's "niche-brand status" has been floating around since last December, when GM began to focus on its four core brands – Buick, Cadillac, Chevrolet and GMC – while readying the rest (Saab, Saturn and Hummer) for execution or extradition.
Pontiac's focus has been ill-defined (at best) over the decade, with solid products like the G8 coming to market alongside other less-than-stellar offerings (cough, G3). There was talk of reigniting Pontiac's performance heritage or even refocusing the brand as a Scion competitor. Regardless of past plans or intentions, there was no doubt that Pontiac was in the cross-hairs, and come Monday, we might know it's final fate.