• Apr 22, 2009
2009 Audi A4 - Click above for a high-res gallery

Since the 2009 Audi A4's introduction last year, the number of sedans rolling off dealer lots equipped with the company's turbocharged 2.0-liter inline-four versus the 3.2-liter V6 has been nine-to-one. With almost 90% of all A4s equipped with the peppy, fuel-efficient and thoroughly entertaining four-pot, Audi has decided to cease offering the V6 on the A4 – along with the A3 and TT – for the 2010 model year.

"We're not backing away from the V6 strategy," Audi's U.S. Corporate Communications head, Bradley Stertz told Autoblog, "We're recalibrating our mix."

According to Stertz, Audi's rejiggered engine strategy has less to do with the slow-sales of the V6 and more to do with the brand's expanding lineup. With Audi's new supercharged V6 making its way to the States in the new S4, along with the introduction of the TT S and A3 TDI, the 3.2-liter's standing in the engine hierarchy was lessened. And with the 2.0-liter mill delivering the best bang-for-the-buck – not to mention placing Audi in the enviable position of being the only German luxury marque offering a four-cylinder in the U.S. – the automaker's new tactic should continue to pay-off on the sales front.




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  • 67 Comments
      • 5 Years Ago
      The Four cylinder engine likely helps them get a lot of sales from first time luxury buyers.
      • 5 Years Ago
      Are you listening Audi??? Add a manual transmission option to the TT with the 4 cylinder. I would go put in my order tomorrow. I want a small convertible that has decent fuel economy and a stick. The Miata is too small for me. In the US that pretty much leaves the MINI as my only option right now, but I like the TT styling much better (I currently drive an A3). Do it!
      • 5 Years Ago
      I must say though, Audi is proving that you can sell cars that look nice but aren't all that powerful or fast in North America (and more fuel-efficient). Their cars have a huge power-deficit to BMW's.
        • 5 Years Ago
        A lot of people buying BMWs and Audis aren't buying it for what's under the hood but for the logo stuck to that hood/grille.

        • 5 Years Ago
        How do Audi's have a huge power defecit to BMW? The A4 with the 2.0 liter engine is in a class by itself. The 3.2 V6 that Audi discontinued was far superior to BMW's 328 engine. In the higher performance area, Audi's S5 produced 354bhp next to BMWs 335, 300bhp engine. Depends on what you are looking for but both offer something a little bit different which is what 'we' the consumer need. I'd hate for the two German Automakers to offer the exact same horsepower, engine combos. Boring.
        • 5 Years Ago
        The only problem is that the S4 will probably be a heck of a lot more expensive than the 335i. The 3.2 A4 (not S4) costs as much as a 335i, and a lot slower.

        So that was my question. Will Audi offer the 2.0T with 250hp for example, to replace the V6?
        • 5 Years Ago
        Actually, there isn't really a power deficit. The A4 2.0T makes 211 hp/ 258 ft-lbs while the BMW 328i makes 230 hp/200 ft-lbs. The 328 might have the smoother engine, but the A4 has more torque.

        Same thing with the 335i (300/300) vs S4 (330/325). Need I go on?
        • 5 Years Ago
        "Their cars have a huge power-deficit to BMW's."

        BMW's profits have a huge deficit to Audis. Newsflash, all those hair stylists in 328s don't need 400 hp. Maybe if BMW got it they'd offer a more frugal base model then Audi. Maybe they'll stop seeing massive profit free falls and stop letting employees go. Never mind, let's all focus on pure power figures, because they're not helping BMW. What are you, a paid marketing rep for them or something?
        • 5 Years Ago
        in stock form they're fine power wize, and very comfortable, and look great.

        it's not that much money to chip the 2.0T and get another 50hp and 50 tq.

        if you've not experienced it and I'm guessing you haven't well the 2.0T really
        kills when it's chipped in a GTI. And beyond that if you go Big Turbo
        you can go way beyond what you'd expect from a VW/Audi with the 2.0T.

        The aftermarket makes the 2.0T a great choice, I'm not surprised.
        • 5 Years Ago
        Audi's getting too commercialized with all the Transporter and Superbowl commercials. Everyone's jumping on the bandwagon now it seems...

        But like Mazda FTW says it's all about the badge now, the 4 rings is "in". Audi's have certain features that are better such as interior and perhaps exterior looks in some angles but overall car award would still go to BMW.
        • 5 Years Ago
        zamafir

        "Maybe if BMW got it they'd offer a more frugal base model then Audi. "

        Well, I think this needs correction. It's BMW USA that is totally clueless and needs to be fired and replaced completely, janitors included (just joking - about janitors).

        Don't forget that our European friends have 11 (that's ELEVEN) engine choices when they buy a 3 series BMW. Now, I'm not asking for 11, not even for 8, but two diesels and one more gas engine below 3.0 liters would be really nice and might just do the trick to transfer $30+k from my bank account into BMW USA's coffers. No fear, though, considering their track record (BMW USA's that is) that money is going to stay in a bank until somebody smarter offers me a car I want to buy for that money.
      • 5 Years Ago
      ^that was a response to Dave's comment
      • 5 Years Ago
      Quattro does come in 6pd manual my 2005 A4 2.0 is a 6 speed and it flies:)...I want a TDI motor the UK 3.0 V6 TDI engine is sick
      • 5 Years Ago
      "Since the 2009 Audi A4's introduction last year"

      lol, sounds like a paradox. Stupid marketing scheme of the so-called "production year".
      • 5 Years Ago
      First all. I am an audi fan boy. I love these cars, and own one. I'm in the market for a new car, and none other interests me than an Audi S5. What is currently preventing me from pulling the trigger is the following.

      1)Audi taking it's candy ass time to introduce the S5 with the supercharged 3.0
      (Ok, but I can wait until 2010)

      2) and more importantly....Despite the invoice pricing on the S5 to be around $49k, actual price of an S5 right now is being sold at MSRP or close to it, which is $56k (at least for CA)....And frankly, at $56k, that's pretty darn close to M3 and AMG C63 pricing, which I have to admit, are much stronger in the performance category than the S5. Which is my issue I'm having with pulling the trigger on an S5.

      Comparing it to the 335 it's better in performance...But it's not priced close to a 335, it's priced closer to the M3. But comparing it to an M3, it's not even close in the performance numbers.

      But but but, some folks will say, the RS5 will run circles around the M3. Well, even so, that RS5 isn't going to be priced close to the M3 (try $65k+ when it comes out)....So aside from mental masturbation exercises on which car is better, from a dollar to dollar comparison, it's hard to find a compelling reason to purchase an S5 at this point

      ....Now if audi would drop pricing on the S5 to 335 (high forties) or the RS5 to the M3 pricing, then we have something to talk about, which I could see myself in the RS5. But until them, my cash is going to stay in my bank.
        • 5 Years Ago
        Sorry, I meant $53k for the S5, not $56k
        The M3 is around $57k for a coupe and $55k for a sedan....
        (C63 is is around $56k, save having a stupid automatic)

        Anyway the point is, if I'm already going to plop $50 grand on a car, the last thing I'm going to be thinking about is an extra $3-4k difference. s5,M3,c63 are all priced in the same category in my book.
      • 5 Years Ago
      I was talking about the S4- did you even bother reading my post?

      The S5's purpose is totally different. It is an image car for the brand, is VERY low production (there is still a signifigant waiting list in most of the US for them) and isn't targeted at anything BMW has to offer. Instead, it was aimed in-between the 335i and the M3. When they bring out the RS5, it will be targeted ABOVE the M3, with both a higher price tag and a much more powerful engine.
        • 5 Years Ago
        I hope you're right on the S4 price...

        And most car companies prices are "deceptive" before options. Also, I'm only talking in terms of performance here, and not other aspects of a car purchase.
        • 5 Years Ago
        The S4 was $40K when it came to the US in MY2000 (1999). It won't be $40K in the newest incarnation, no way.
        • 5 Years Ago
        Are you reading mine?

        The A4 3.2 costs as much as a 335i here, and the price is probably the same in the US (I just checked. It is). So Audi will price the S4 the same as their lower-level A4 3.2? Doesn't seem logical to me, but since you work there, maybe you have some insight on how much it costs?

        Here I go again:

        335i sedan/couple $40-41K
        A4 3.2 $40K
        S5 $50K

        Audi prices S4 @ 40K? Does that make sense to you?
        • 5 Years Ago
        yes, Audi will price the new S4 close to the current price of their current 3.2 A4- why do you think they are discontinuing it???

        Further, BMW's base prices are misleading because they have so many options. Realistically, a 335 will cost at least in the upper 40's, if not the lower 50's. The S4 with comparible equipment levels will be in that price range as well.
        • 5 Years Ago
        the 335's in NY are pretty much 50k
        and I bet that the S4 will be very close to that price.

        I don't know.... is anyone taking a new 335 off a lot
        for 40K? chime in.

        now for the curve ball... everyone knows
        about that 2.5 turbo that they dropping in the TTRS

        ....that's a motor that will really win people over (BMW fans)
        I think it's totally fine that they ditch the 3.2 now that I know
        what's around the corner.
      • 5 Years Ago
      I'm not an audi fan, I work for them. The S4 will be a higher volume car than any of the other S-model audi's, and will be targeted directly at the 335. Like every other car that Audi has released in the past couple years, it will blow away the competition in every category, while staying in the same price range. Specifically, it will be bigger, faster, more fuel efficient, safer, will handle better, and be better in bad weather than the 335, lexus IS350, and merc C350.

      Sorry for the high price of the S5 for you Canadians, here in the US it's base price is $50k.
        • 5 Years Ago
        BN - you have to read posts more carefully
        he's not saying that it compares price wize S5 to 335

        ....we can all agree on numbers
        it's pretty clear you like to stand by the numbers.
        so just read posts carefully and then you'll
        see that he's NOT saying what you think.

        the mention of the S5 is totally unrelated.... see?

        Audi and BMW have been competing very hard
        and it's no secret, so comparing the two is fair
        but don't accuse him of saying something he didn't.
        • 5 Years Ago
        Explains why you can't give a subjective opinion on this topic (no offense). But the S5 is not in same price range as the 335i coupe, which is $40,000USD in the USA. That's $10,000 less.

        Faster and handle better? Based on what? Most of the comparo's on the S5 vs. the 335i couple has the BMW faster.

        Yes, I know, the S5 may be better looking and the interior may be miles ahead, but it isn't running circles around anything, and unless the S4 is ridiculously cheaper than the S5, and is drastically different performance wise.

        And for your reference... The M3 coupe base price is only $5000 more than the S5 in Canada.
        • 5 Years Ago
        You mean objective, right?

        Here in the U.K most reviews have the BMW half a second slower than the Audi to sixty. What is more, while they seem to agree the BMW has better chassis balance, they report that Audi has higher grip levels and better steering feedback. They're also priced far closer here; only £3500 between them.
      • 5 Years Ago
      Make Quattro available with the 6MT, and you could have another buyer here.....
        • 5 Years Ago

        Ahhh forgot to say I meant in the A3. Maybe someday.....
        • 5 Years Ago
        Are you talking about the A3 or the tt (or maybe the A4?) I know you can get the A4 with 2.0T and quattro w/ 6spd MT. So you must be talking about the A3. I went to check on audi.ca (so the following is for canada, but i presume offerings are the same in the states) and i couldn't configure a A3 6spd MT with the 2.0t and quattro. MT only comes on front track, and quattro only comes with the s-tronic. TT is worse, if you want a manual, you need to get the 3.2, although that might change if they are phasing out the 3.2, cause if it doesn't, you can forget about getting a manual TT altogether, which would be a shame.
      • 5 Years Ago
      LOL

      I know. I would love to cruise around in a blisteringly fast, sexy german sports sedan that also gets Prius-like fuel economy.
      • 5 Years Ago
      This is good news for people who have indeed found a "replacement for displacement".

      Whats interesting is that alot of European cars I have driven lately with the smaller engine option are beyond adequate performers. Unless you track your car, its hard to have fun with the bigger-engined options on real roads anymore. Even the base Mini Cooper makes the S model's turbo seem unecessary in the real world.

      I wonder if BMW plans on coming out with that much-needed 4 cylinder soon. I can't however see Mercedes going this route, as MB buyers seem a step behind the times.
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