New York: 2010 Mazdaspeed3 is shiny, happy

Yes, we saw it in Geneva in MPS guise, but if you wander over to the New York Auto Show over the next week or so, you'll get to eyeball the U.S.-spec 2010 Mazdaspeed3 in person. By now, you should know what to expect:: 263 turbocharged hot-hatch horses mated to a six-speed manual. Inside, you'll find a nicely-organized cockpit dressed up with exterior-matching color accents on the seat fabric and carbon fauxber dash trim. This is all wrapped in brand-new sheetmetal that puts Mazda's new perma-smile corporate face front and center. If you like happy-looking pocket rockets, this is a match made in heaven. If Mazda's new happy face makes you feel sad, however, know that the used-car market will give you a shoulder to cry on. Live shots of the new Mazdaspeed3 are in the gallery below.