• Feb 18, 2009
Over the past few months, rumors have circulated that the joint venture between Toyota and Subaru to develop an affordable, front-engine, rear-wheel-drive coupe has been delayed. ToMoCo president, Akio Toyoda, sought to address those concerns at last month's Tokyo Auto Salon, and according to Toyota's new overlord, development is still underway.

Toyoda told the assembled masses that the new FR sports car is an essential part of the automaker's "rejuvenation" efforts to bring younger people into the fold, and a large part of that is price. The coupe is still expected to cost around 2,000,000 yen (a little over $21,000 US) and is set to go on sale in 2012. According to Toyoda, the production postponement has nothing to do with the delay in construction of the Toyota/Subaru factory, where the two-door was due to be built next year. Instead, Toyoda claims that the hold up is due to the adaption of Toyota's new D-4S direct injection system for the flat-four engine. Currently, the FR sports car is codenamed "086A," and for those of you schooled in the world of Hachirokus, that spells good things to come.

[Source: 7Tune | Image: Holiday Auto (colored by AB)]


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  • 88 Comments
      • 5 Years Ago
      I am glad to hear this project is proceeding. Whether it's front drive or rear (preferably AWD), this small car 2 door market has been ignored for over a decade. I hope they make this a 3 door hatchback. And please, please, extend the hood entirely to the grill and get rid of that stupified Toyotaized gap across the front of the hood. Toyota seems to be obsessed with those stupid fugly gaps across the hood.

      • 5 Years Ago
      I see a little bit of watered-down Aston Martin in this design.
      • 5 Years Ago
      N/A RWD for toyota
      TURBO AWD for subaru


      win.
      • 5 Years Ago
      Dude, thats a Mitsubishi Eclipse
      • 5 Years Ago
      If the car looks like that drawing and if they can deliver it at $21,000. I'll most definitely be interested in buying one. I'm sorry but, once you go RWD, you can't go back to FWD. Can we say torque steer?
      • 5 Years Ago
      Doesn't look bad...the front end looks a bit iffy imo but just a slight change would suffice
      • 5 Years Ago
      "Toyoda told the assembled masses that the new FR sports car is an essential part of the automaker's "rejuvenation" efforts to bring younger people into the fold."

      Yeah, good luck with that one. I'm in what I would assume is their target group (under 25) and I'd walk, bike, or take a cab or a bus before I'd drive a Toyota. It could be the fastest, best handling, safest, most fuel efficient car in its class and I'd still find something else if I were in that market. There is nothing they can possibly do to, as revaholic put it, overcome the lameness factor of driving a Toyota.
        • 5 Years Ago
        Supra.
        • 5 Years Ago
        I slightly agree that I'm skeptical about the Toyota brand. Especially after their last attempts at reviving the Celica and MR2. They were pretty mediocre and there were better cars in that range at that time. Now, their sportiest car is the Scion TC with a 5 speed manual. Nothing really exciting. Hopefully Subaru will bring a lot to the table for this one because I've lost hope for Toyota.
        • 5 Years Ago
        Geeky - your metric, if applied to other automakers, would leave you few brands to like. Every automaker is composed of mostly uninspired, mass-market vehicles. I don't dismiss the Corvettes and Camaros because of the Cavaliers and Malibus.
        • 5 Years Ago
        Its ok, Geek1, you are young. Before your time there were cars like the Supra, AE86, and Celica GT Four. There was a time when Toyota made sports cars that were competitive and compelling to enthusiast.

        Don't worry the girls like Toyotas well enough. Get a black one just to be safe. If this car does take Toyota back to the mid 80s to the early 90s, we are all in luck.
        • 5 Years Ago
        MkIV Supra was a nice enough car. It was one of the only decent cars Toyota has ever made. The Lexus SC300/400 that shared that platform and the 2000GT are the only other ones I can think of offhand, although I might be able to be convinced that the MR2 was OK as well.

        Problem:
        They've made so much other unmitigated crap that I don't care. Between the Camry, the Avalon, the ES, IS, LS, the Echo, the Prius, the RX, and everything else they've made in the past 20 years-Supra and SC300/400 excepted-there is absolutely nothing they could do to make me stop laughing at them and take them seriously at this point.
        • 5 Years Ago
        I'm in the same target group and I tend to do my research and buy a car based on its merits, not on its brand. The only time I've used a car to impress a girl, I did so with my driving. She wanted me to "drive sideways, like drifting!" and she thought rev matching sounded cool.
      • 5 Years Ago
      Dang it, just when I was pretty much dead set on buying a GenCoupe, this little tidbit surfaces. Now to decide whether to buy a GenCoupe this summer or wait *another* few years and buy the Toyobaru? >=(
      • 5 Years Ago
      Viva la AE86!
      • 5 Years Ago
      Agreed that current Toyotas and Subarus newer than 2007 are largely UGLY.

      This rendering isn't bad... aside from the fakey color.

      But direct injection... WHERE DO I SIGN????

      I have been waiting for a good affordable boxer powered coupe for so long...
      • 5 Years Ago
      Thank god they didn't cancel / put on hold this car. Toyota needs SOMETHING sporty right away.
        • 5 Years Ago
        Economically speaking, it's exactly what they DON'T need. Someone higher up must be fighting tooth and nail for this thing, thank god.
      • 5 Years Ago
      Wow, that sketch looks great. I was getting worried about this thing based on how it was looking in most of the renders out there.
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