• Oct 16, 2008
Click above for gallery of the 2010 Toyota Prius

Jalopnik is reporting this morning that images published last night on the web of what appeared to be the next-generation 2010 Toyota Prius are, in fact, the real deal. Toyota PR reportedly confirmed to the website that what we're looking at is the same car that will be revealed in January at the 2009 Detroit Auto Show. We've also included some spy shots in the gallery below that would seem to corroborate this.

As Damon pointed out last night, the new design is an evolution of the current model that incorporates some recent favorite styling cues of Toyota designers like the bulbous badge housing up front. The interior, however, is a marked step away from the current model's spaceship controls, and thankfully eschews that car's dash-mounted shifter for a new one properly placed on the buttressed center console. Mechanically speaking, the new Prius is expected to arrive with a more powerful gas engine, bigger electric motor and, despite continuing to use nickel-metal hydride rather than lithium-ion batteries, improved fuel efficiency. It is the Prius after all.

UPDATE: Toyota has confirmed publicly on its Open Road Blog that these shots are indeed the 2010 Prius.


[Source: Jalopnik, Thanks for the spy pics, Jason and Merritt!]


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    • 1 Second Ago
  • 71 Comments
      • 6 Years Ago
      i think it's just such a good render that the PR people were fooled. they're just PR and probably can't tell the difference.

      i'll give you that the other headlight picture might just be sorta messed up ...

      but to me it's hard to explain why the rear wheel appears to be LEANING towards the car.
      • 6 Years Ago
      So a Hippo and a Manatee walk into a bar...
      • 6 Years Ago
      Yuck. This thing is fugly!
      • 6 Years Ago
      The front end, well.. B-pillar forward, reminds me of the Honda Fit. Which I guess works out OK since the new Insight looks like a Prius.
      • 6 Years Ago
      Looks better than the old one.

      Not looks that count anyway. MPG Improvements? Performance improvements?
      • 6 Years Ago
      Confirmed? Gross.
      Nicole
      • 6 Years Ago
      It's still hideous!!! Why can't they make it look more like a sports car, and less like a stationwagon??????
      • 6 Years Ago
      Polish a turd, it's still a turd.
        • 6 Years Ago
        Maybe there will be a special "Ferguson" edition


      • 6 Years Ago
      Just when I thought that hybrids couldn't get any uglier...WTF!?!?!
      • 6 Years Ago
      Two words, Butt Ugly!
      • 6 Years Ago
      Even hybrids can be exiting. Come on, Toyota, you can do better than this.
      mark
      • 6 Years Ago
      I see we're all in agreement.....one "f-ugly" car...just as the previous Prius...was an automotive abortion.
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