• Oct 3, 2008


Click the image above for a high-res gallery of the Mercedes ConceptFASCINATION

When Jaguar launched its latest XK coupe, the ad campaign that accompanied it was called "Gorgeous". When the Mercedes-Benz ConceptFASCINATION eventually becomes the next E-Class, the first thing Mercedes should do is call Jag to see if Gorgeous needs a friend. The shooting brake is absolutely stunning in person, the ultimate rendition of MB's current design language. Whereas a few of the 3-pointed-star's current cars have signature elements that ring true, this E-Class-Coupe-Wagon is the first time the entire theme sings in sweet harmony. The interior is the kind of thing that bespoke dreams are made of, with richly stained wood alternating between low-gloss metal and buttery suede. It is as if Mercedes discovered its inner passion, and if the next E-Class shares these qualities with the ConceptFASCINATION, then BMW and Audi better start worrying. You can discover more about the concept in the press release after the jump, as well as view it live in the gallery of high-res images below.




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  • 26 Comments
      • 6 Years Ago
      I only now realized it's not a 5-door wagon.
      • 6 Years Ago
      Color me unfascinated! Another ugly design from MB. This time it looks like they are trying to steal from Mazda a bit.
      • 6 Years Ago
      Great Design. Beautiful exterior, interior. If Mercedes is capable of such superb conceptual design, then how do they eventually sign off on crap for production. Yes Im talking about the current S-class, R model, new E Class, etc etc (except for the new C which is rather well done and anything Black) THIS, exactly as depicted here, should be the face of the new E-class!!
      • 6 Years Ago
      This is the first time in a VERY long time I've seen a Mercedes that I would consider actually owning. 99% of them are ugly as sin now.
      • 6 Years Ago
      Great looks. I am sure it will be even better in person.

      The current line-up (with the exception of C-Class that didn't grow on me) is stunning. No other automaker can repeat the complex lines of beautiful S, M, CL or the current E-Class.

      I hope that this "New E-Class" we saw a few days back wasn't the production vehicle. If it follows the lines of this concept then it will be another addition to the great linage of the most consistent and undisputed design leader of the past 100 years.
      • 6 Years Ago
      those headlights are growing on me, but the taillights scream mazda.
      • 6 Years Ago
      I just have to point out that in the second gallery (not the live reveal), in pic #2, the driver looks like he's about 12 years old. Pretty funny.
        • 6 Years Ago
        Haha, I can't believe nobody else noticed that.
      • 6 Years Ago
      OOO!!! I love it! That interior is absolutely stunning!
        • 6 Years Ago
        That is one slick looking interior, bit it seems it would be a little more practical with rear suicide-style access doors a la RX-8.

        BTW whats with that Smart Car on the roof in the top left corner?
      • 6 Years Ago
      im fascinated by the lack of rear doors. How do you get back there??
      • 6 Years Ago
      Mercedes found it's passion? All of their concept cars look like this. It's their road vehicles that lack any real passion. Well, except perhaps the CLS-Class.
      • 6 Years Ago
      I like this.
      Stop saying that it imitates such-and-such car, because if it didn't, it would imitate some other such-and-such car anyway (and if it was completely original, you would call it polarizing and ugly),
      • 6 Years Ago
      I love the interior, but the some of the exterior elements are still iffy to me, such as the tail-lights. It looks great overall though.
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