• Sep 5, 2008


Click above for high-res gallery of the Nissan GT-R

Nissan announced today a price increase for the 2009 GT-R, raising the MSRP nearly $7,000 from $69,850 to $76,840. The price for the Premium model has been increased even more, going from $71,900 to $79,090 in one fell swoop. Fortunately, the adjusted prices do not affect customers who placed their orders with dealers before September 5. Nissan cited increased material costs as the reason for the adjustment.

Since the GT-R is already one of the best performance bargains on the market today and customers are paying a premium to own one, we doubt that the price increase will have any effect on sales. Still, $7,000 is a serious chunk of change that could go towards aftermarket toys from Cobb Tuning or HKS.

[Source: Nissan]

PRESS RELEASE

Nissan today announced an interim price adjustment on the 2009 Nissan GT-R due to increased raw materials costs. The Manufacturer's Suggested Retail Prices (MSRP)* of $76,840 for the GT-R and $79,090 for the GT-R Premium model are effective immediately. Destination & Handling (D&H) is $1,000. The adjusted prices do not apply to customer orders already in dealer hands prior to September 5. The initial GT-R pricing was established nearly a year ago.

To date, approximately 70 percent of the first year allocation of GT-Rs for the United States market have been sold as part of a pre-sale program that has been underway since February 2008. The first customer deliveries of the limited production Nissan GT-R supercar began on July 7, 2008. The GT-R is available only through officially certified Nissan dealers that have met a number of strict sales, service and facilities commitments, including dedicating a master technician to GT-R service. A searchable listing of the 663 GT-R Certified Nissan dealers is available to consumers on nissanusa.com.

All 2009 Nissan GT-Rs are equipped with a standard 3.8-liter twin turbo V6 producing 480 horsepower and 434 lb-ft of torque, backed by an all-new, paddle-shifted, dual clutch rear transmission and a world's first independent rear transaxle ATTESA E-TS all-wheel drive system.



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  • 38 Comments
      • 6 Years Ago
      There is no reason for this sudden bump in price besides Nissan trying to woah people with a low price, like they did with the Murano crossover which now has the most expensive base price of the previous version. They touted the new version as being cheaper when it was first released, now that's not the case, can you say bait and switch?
      • 6 Years Ago
      Supply and demand. They are selling every one of these they make, right? So why not raise the price?

      Sounds like Nissan wants a bigger piece of the pie. Instead of dealers doing the price gouging, it's Nissan themselves!
      LadyStahr
      • 6 Years Ago
      I am a commodity manager for a very large global manufacturer of alternators and starters. I can honestly say that commodity prices have driven us nuts this year in the purchasing world. Steel is up over 60% globally. Plastics are up 30%+. Copper, while recently dropping, was prohibitively high much of this year. Currency fluctuations and the weakness of the dollar are hurting everyone. Does this translate into $7K? Absolutely, especially if you are using premium materials. My company makes over 20 million starters and alternators per year across both light duty automotive and heavy duty on road and off road markets. Our steel increase for this year alone has been over $10 million so far. Just putting things in perspective.
      • 6 Years Ago
      You doubt it will have ANY effect on sales?

      What is a point of a killer performance deal once you raise the price? ... that is right, absolutely nothing. Nissan will probably get away with this one, but they better watch it. A few more thousand dollars and the GTR will be much, much less attractive.
      • 6 Years Ago
      The Z06 did the same thing. I don't think it was by $7000, but the first year it sold for considerably less than the following. I think that they do this on purpose. Sell it at quite a loss, let it look like a beauty for the price, then raise the price after it's status has been established.
        • 6 Years Ago
        I think you're wrong. The C6 Z06 is much more expensive than the C5 Z06, but I don't think either of them has had considerable mid-cycle price bumps.
      • 6 Years Ago
      I suppose this can be justified if you look at how much the price of essential GTR materials and manufacturing have gone up, such as Carbon Fiber, Steel, rising wages, material transportation, kryptonite and first born's blood.
      • 6 Years Ago
      For all of you saying that Nissan was loosing money on the GT-R:

      I remember Ghosn saying that "Nissan will NOT loose money on the GT-R". This was during a press release a while back. I haven't heard that they are loosing money on each sale from any reputable place, so I would say that they were still making money on each one (how ever little it may be).

      And I think that the $7,000 increase is reasonable considering all of the aluminum, CF and other exotic materials that the GT-R uses. And like Kirk said, $7,000 is a drop in the bucket for someone who is ready to drop $70k anyway.
        • 6 Years Ago
        I don't think 10% and in this case 7K is a "drop in the bucket" for people who can afford this car, but it isn't likely to stop someone who is bound and determined to own one. That would be enough to make some dealers reconsider how much extra markup thye put on the cars. 7K is a significant chunk of change for this level of vehicle. If it were a 200K, no - not so much. but on a ~70K yes.
      • 6 Years Ago
      Finally i can not feel guilty while buying this car. If you think im not sincere about this comment, think again.
      • 6 Years Ago
      That's still a hell of a lot of car for the money (quick, name another car faster for under $80k...I've got nothing either), but $80k is a f***load of money.

      And I think Rob's right...by "material costs," Nissan means, we (the corporation) would like a little bigger piece of the GT-R profit pie and we're willing to take that away from the dealers if need be.

      Either way, I would surmise that the market will hold the increased prices and the GT-R will still have waiting lists to buy.
        • 6 Years Ago
        It's still not known if there is -any- profit in the same of a GT-R for Nissan, so any increase in production costs wouldn't be buffered at all by profit margins the way it is in other cars. I suspect this car was really an $80,000 car all along.
        • 6 Years Ago
        There's always the Z06 and a GM performance parts catalog.
        • 6 Years Ago
        Name a faster car? Well if you actually want a car that is "faster" by definition then the Z06 in top speed.
      • 6 Years Ago
      Materials cost?? I haven't seen any other cars increase by $7,000...

        • 6 Years Ago
        Introduction price was a smoke screen to undercut Z06.
        Now that it no longer needs to, they raise the price.
        This might not be the last price hike ether, so anyone planning to buy one should scramble asap.
        • 6 Years Ago
        Agreed. Justify the same (or similar increase) on their bread and butter cars like the Altima and the Sentra. Don't think that their sales will go favorably with a $2,000 increase on a Sentra, due to materials increase.

        I do sympathize with any manufacturer that uses steel or plastic materials in their products, but it really needs to be a gradual transition of price increases. But for a unique car like this GT-R, I'm sure that it won't make much of a dent in sales.

        Although I credit Nissan for putting out an excellent machine, I'm still amazed that there is SO much variation from one GT-R to the other. I wouldn't be surprised if some of the early press samples were rigged to perform as well as they do, because durability of those powertrain components would decrease with the amount of stress incurred with the horsepower/torque increases.
        • 6 Years Ago
        Not many other cars use a lot of carbon fiber and titanium in their construction. It could be bs, but it could be quite feasible that rising material costs is the culprit. Remember that the manufacturing costs of CF just went up:

        http://www.autoblog.com/2008/08/05/manufacturers-raise-the-price-of-carbon-fiber/
        • 6 Years Ago
        Maybe they're covering the cost of materials in all the lower-priced models with this price increase on the GT-R.
        Carlos
        • 6 Years Ago
        GTR is mostly steel and very little CF.
        • 6 Years Ago
        Didn't BMW increase prices by 2% over their entire range?!

        The GT-R is not your typical Japanese assembly line car , so 7k makes sense.
        • 6 Years Ago
        Saying it's mostly steel is as blatantly obvious as saying it's got 4 wheels. But compared to most other production cars, there's a fair amount of CF in the GT-R's construction, which was why I commented in response to Rob's initial post about other cars not increasing in msrp due to material costs. For example, how many other production cars use two carbon fiber driveshafts? Not to mention the diffusers front and rear which extend quite a ways underneath body of the car, plus the huge carbon fiber wing out back.
      • 6 Years Ago
      7K in materials? Nope.

      Nissan just wants to have 7K in more materials... And in this case, the Material is money.
        • 6 Years Ago
        I'm not so sure. Have you checked the price of rubber, steel, plastic and carbon fiber lately? This increase is less than 10% and materials have gone up much more than that.

        OEMs are getting hammered right now from all sides, afraid to raise prices and affect already soft sales.
      Barb Johnson
      • 6 Years Ago
      For that price you can purchase much better cars and after looking into pricing find that you can buy better cars for less than what Nissan is asking. Sounds like this car mfg is trying to follow the petroleum companies lets get rich quick but instead Nissan will lose many customers. It certainly is not due to materials as we work in the industry finding that costs are going to be lowered to keep the industry going.
        • 6 Years Ago
        @Barb Johnson
        Lose customers. Ya, right. This isn't a Chevy aveo. do you think any Zondas went unsold when the price went up 30 grand?
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