- Jul 6th 2008 at 10:01AM
Volkswagen kills plan for pickup in Europe
High oil prices have snuffed out Volkswagen's plans to build a European-market pickup truck. The vast and versatile loading area of a pickup, while a selling point in the US, is seen by VW as a sales liability on Euro soil. The vehicle's sales potential didn't stand up to analysis by the automaker, which cited oil prices as the culprit for shifting market desires. The Volkswagen Robust is still underway, with the program ramping up to churn 90,000 pickups out of VW's Pacheco, Argentina plant starting in 2009. It looks like Europe will still be graced with funky working vehicles that take the place of our pickups – vive la difference!