• Mar 24, 2008
Click above for a few images leading up to Rampfest.

As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much hoontastic potential than even our oddly named friends can't ignore it.

Head on over to the fictional Bavarian village of (lemme get this right) Oberpfaffelbachen's website and you're greeted with the Oktoberfest anthem. From there, you can read up on the town's history, get a quick "Hallo" from the mayor and begin to understand the marketing ruse that BMW is launching – literally – when you check out the Rampenfest link.

The idea is simple. Build a 454 meter-high ramp that will launch the 135i over the European landscape and across the Atlantic onto U.S. shores. But the joke doesn't end there. Jeff Schultz, a (faux) documentary filmmaker, has decided to produce a movie that will cover the entire event from conception to completion, and he's been kind enough to put up a trailer of his flick to whet our appetites for the big day.

You can check out the trailer here, the filmmaker's blog here and if you're 21, female and willing to email a picture of yourself to be voted Miss Ramp (rim shot), you can enter with the rest of the contestants here.



[Source: Oberpfafelbachen via Jalopnik]


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    • 1 Second Ago
  • 17 Comments
      • 6 Years Ago
      Great idea!! I want a T-shirt. Maybe I'll make one with a 135i jumping out at you!
        • 6 Years Ago
        Sign me up for on of those while your at it.
      • 6 Years Ago
      Finally saw a 135 in person at the dealer this weekend. 46 grand!!! Didn't expect that. Otherwise its a tall version of a car I already have, faster tho.
      • 6 Years Ago
      sounds random... but i guess it will be cool.
      • 6 Years Ago
      You'll get Boston all in a twist with that one. Terrorism! My god, Terrorism!
      • 6 Years Ago
      "Oberpfaffelbachen", ahahahahaha! ;) Well, too bad it's not for real :(
      • 6 Years Ago
      Back in the day when they really were the ultimate driving machines, BMW had a tradition of running great April Fool's Day ads. I remember on of a 3-Ser convertible with a flip-up on the windshield frame and another on the roll-bar (Bauer used to do the conversions and used a Golf-like roll bar at the B-pillar for strength). The ad exclaimed BMW's advanced aerodynamic technologies that would allow one to stay dry, driving with the top down in a rain storm. It was great stuff! I hope this launch campaign are a sign that BMW are about to begin being fun again.
      • 6 Years Ago
      And the point of this is???

      Wait, did one of the guys from Dodge stay behind at MB after they separated and then switched to BMW? We'll know if the 1 series has the stars and bars on the roof and plays Dixie as it flies through the air ;)
      • 6 Years Ago
      Test drove the 1 the other day, it makes the 3-series feel like a bloated, concrete-filled boat.
        • 6 Years Ago
        That's good to hear, but I'm still disappointed that the 1 series is heavier than the 3 series of a decade ago despite that the new car is 3" shorter.
        • 6 Years Ago
        that's impressive given the 1 series is 50kg lighter. I'd test drive one if it wasn't so ugly and the 128 didn't cost $12,000 more than a lighter-with-awd R32 (comparing apples to apples, DSG to slush box)... I'll be very keen to see just how well this extremely pricey car does.
      • 6 Years Ago
      WTF, no europe isn't in russia. russia isn't in europe either. and no Bavaria isn't near Germany. it's a state of Germany
      • 6 Years Ago
      Whoa...Miss Ramp #1 (b&w photo)!
      • 6 Years Ago
      the bmw 1 series looks from the back like the 92-95 elantras and they say Hyundai is a copy cat company face it almost all car company does the same

      http://www.rrp-mfg.com/images/Spoilers/120.jpg
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