• Mar 6, 2008
New England is Volvo Country. It's also home territory for the loved and loathed Red Sox. There's plenty of cars plastered with "B" stickers, license plates and trinkum. Long a sponsor of Red Sox baseball, Volvo's rolled out a special edition of its stubby C30. The Kammback hatch comes with a factory-fitted Team logo stuck to the glass of the rear hatch, fender badges and a distinctive shade of red. This regionally pimped Volvo is a limited edition, with only 107 examples being produced.

If baseball (or just the Red Sox) isn't your thing, Volvo's got an Ocean Race Edition that spans the V70, XC70 and XC90 models. Ocean Race cars have been available a couple of times before, sporting Ocean Blue paint and nautical detailing, and the new Ocean Race themed cars continue to tie in with the actual sailing event. New this time around is the availability of Ocean Race models in Electric Silver as well as Ocean Blue. Interior details are more evocative of sailing, and new wheels draw inspiration from the undulation of the ocean. Volvo expects to shift 9,000 of these maritime units, which should make it easy enough to find a limited production Volvo, even if you miss out on the baseball themed C30. Ocean Race press release after the jump


[Source: Volvo]

PRESS RELEASE

Volvo Cars introduces special edition to celebrate the Volvo Ocean Race


Volvo Cars is starting the countdown to the Volvo Ocean Race by
launching a series of specially designed cars. The new Volvo Ocean Race
Edition encompasses three models: the Volvo V70, Volvo XC70 and Volvo
XC90. New is that customers can choose between two exterior colours:
Ocean Blue and Electric Silver.

"The Volvo Ocean Race reflects the values that our customers look for
when they choose a car. It's all about an active lifestyle, adventure
and passion. The cars in the Volvo Ocean Race Edition radiate all this.
We are convinced that the marine design connection will make them very
attractive," says Lennart Stegland, President of the Special Vehicles
division at Volvo Cars.

When Volvo organised the Volvo Ocean Race the very first time in
2001-02, the company sold 4,500 special edition Volvo V70s and X70s. In
conjunction with the 2005-06 race, the Ocean Blue family was extended
with the Volvo XC90 and sales increased to 8,600 cars.

The most recent Volvo Ocean Race Edition will reach dealers in June 2008
and Volvo Cars expects to sell about 9,000 cars. The five largest
markets are Germany, Sweden, Finland, Great Britain and Japan.

Exciting new interiors

"This time we've sharpened our offer with a stronger link to sailing.
More interior details echoes the materials used in masts and rigs. The
stitching on the upholstery traces its roots to sail making. The
aluminium detailing on the mats resembles clews. What is more, the
design of the unique wheels has been inspired by the movement of the
ocean's waves," says Lennart Stegland.

The Volvo Ocean Race emblem has a new, more exclusive design and the
cars' marine aura is enhanced by the Ocean Blue livery in combination
with exterior details in chrome. The Volvo Ocean Race Edition cars are
also available in Electric Silver.

All the cars feature full leather upholstery in exclusive soft leather
and the interior is available in Soft Beige or Offblack, with the centre
console and other details in a silk matt aluminium finish. The cars in
the Volvo Ocean Race Edition series can be specified with the full range
of engine alternatives available for each respective model and market.

Volvo Ocean Race

The Volvo Ocean Race is the world's most gruelling ocean adventure. An
extreme race that consists of 10 legs. The vessels start off on 4
October from Alicante in Spain. The finishing line is in St Petersburg,
Russia, on June 27, 2009 after stops in Cape Town (South Africa), Kochi
(India), Singapore, Qingdao (China), Brazil (Rio de Janeiro), Boston
(USA), Galway (Ireland), Göteborg (Sweden) and Stockholm (Sweden). The
2008-09 event also includes an inshore race in most of the ports.

For more detailed information about the Volvo Ocean Race, click on:
http://www.volvooceanrace.org
http://www.volvooceanrace.tv


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  • 17 Comments
      • 6 Years Ago
      Those Ocean Race pictures are from the 2006.
      • 6 Years Ago
      Lets run that title through spell check shall we?
      • 6 Years Ago
      I love the C30 but what a corny idea.
      • 6 Years Ago
      fitting that the red sox car is just as ugly as the red sox fans...
      • 6 Years Ago
      I like this car, but I have no idea how Volvo manages to sell any in Canada. The selling price is crushingly high, especially when lined up against a GLI/GTI, Mini, MS3 or Acura CXS-S.

      I'd imagine Volvo Canada is either really used to low volume sales, or criminally incompetent.
        • 6 Years Ago
        Well, for one thing, the C30 actually drives pleasantly, compared to the twitch-fest that is the Mini. That'd be worth a price differential in my book.

        What's the going price in Loonies for these cars?

        Here in the US, a nice Cooper S will run around 27K, and a C30T5 will be within range, maybe a couple grand more depending on options.
        • 6 Years Ago
        Well Dan... I was recently pricing the C30 as an alternative to my wife's impending replacement of her '04 MCS. Spec'd similarly (leather, convenience items, sport pkg., etc.), the Volvo was ~$6k higher.

        You could save a little by taking Euro delivery (and I considered it), but at the end of the day, the C30 is still a converted sedan. More comfortable, roomier, squishier ride. Less zip, WAY lower mpg, considerably larger. If you're into the tradeoff, the C30 is your car.

        Twitchy or responsive? To-may-toe, To-mah-toe.

        My wife likes the Cooper though, and our BMW/MINI dealer is a pleasure to deal with, so that's the direction we're going in. The Cooper also holds its value far better than the Volvo at present, though obviously it's early going for the C30. I dunno... six of one, half-dozen of the other. Edmunds InsideLine liked them both.
        • 6 Years Ago
        Hey, I'll give on the "drives pleasantly", but the difference on equivalent trims of Mini and C30 is between $5000 and $10000. The Mini's ride isn't bad enough that I'd want to spend nearly ten grand more on the C30. That disparity gets worse when you price a C30 T5 against an Acura CSX, VW GTI or Mazdaspeed 3.

        I still like the Volvo--a lot--but that's gouging, pure and simple. It's a pity, because it (and the V50) would probably sell very well in Canada if they weren't so brutally overpriced.
        • 6 Years Ago
        I'll defer to your experience with the pricing and admit I haven't looked very much into it.

        I don't think it's just my preferences that lead me to call the R56 twitchy. Now, the R53 I briefly drove had me completely smitten, so I was excited to get a week in an R56. I was disappointed. The character of the R53 was gone, the interior wasn't as nice and was overstyled.

        There *is* a lot of power in the R56, but it makes the wheel fight you. It does handle well, but I didn't find it to ever feel truly settled. I know it's not an M5, but it didn't feel quite right.

        The C30 is larger and thirstier, but in some ways, the increased size is welcome, and it still leaves you with a car that's relatively compact. To each their own, that's for sure.
        • 6 Years Ago
        Fair points, and I certainly hear that. *My* R53 (your last RR of the day) puts down above stock power, and before I added the Quaife (my last mod) it was rough. I have driven an R56, but it was a dealer ride, and I didn't want to romp on it. Definitely felt punchier, and I'm sure with the extra 20-pounds of torque and the on-demand 40 (w/'torque boost' or whatever it's called) it's even worse.

        For my part, I really tried to sell her on the C30. Would love to take Euro delivery and have her in a larger car, but I was fighting a losing battle. She's a Brit, and they love those Coopers.
      • 6 Years Ago
      What´s with the pictures of last-gen V70 and XC70? They look nice, however...
      • 6 Years Ago
      http://www.volvocars.com/intl/All-Cars/VolvoOceanRace/Pages/volvo-XC70.aspx

      The 2008 v70 & XC70 are on the Volvo International Website.
      • 6 Years Ago
      And by twenty something i meant friends in their 20's
      • 6 Years Ago
      Fun Fact, Theo Epstein drives a volvo. So does the Rem Dawg I think.
      • 6 Years Ago
      I have yet to see a single C30 on the road, and I live near Chicago. Usually I see new models very quickly.
        • 6 Years Ago
        Leaf, I live in Chicago and have only seen a few myself--few enough to say, "oh, there's the blue one again. Oh, the white one with the gold trim ..."

        I'd like to see more; it's a welcome addition to the road, I think. Let's get that 5-door built!
      • 6 Years Ago
      Go Yankees, etc.
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