Filed under: Motorsports, Etc., Marketing/Advertising, Lifestyle
Danica Patrick's GoDaddy.com ad banned from Super Bowl because of beavers
Way back when, Primus had a song called "Wynona's Big Brown Beaver," and, well, it got a lot of attention. Web site service provider GoDaddy.com is getting attention for the same unlikely use of the little brown castor canadensis. What do beavers have to do with web sites? That's exactly what Fox TV wanted to know when it rejected GoDaddy's Super Bowl ad titled "Exposure."
GoDaddy, which is making a yearly habit of getting more press because of its "edgy" ads than it does with the actual ads, employs racer Danica Patrick that featuers "supermodels with short skirts and furry creatures emerging from vehicles" for the spot. At some point, somebody calls the beaver a beaver in the commercial. Fox told GoDaddy if it wanted the commercial run, it would need to omit the reference to nature's most skilled gnawers because of that certain part of the female anatomy to which the ad was referring. Adhering to its strict principles, GoDaddy told Fox something along the lines of 'no beaver, no deal'.
Instead, GoDaddy's Super Bowl ad won't actually feature Danica Patrick nor advertise GoDaddy. It will feature GoDaddy characters Jack and Dougie and advertise the uncut version of the Danica Patrick commercial that will be available to view on the company's website. Hey, you got a hundred million people on your doorstep, might as well give them a reason to come in.
[Source: AZ Central via Winding Road]
Reader Comments (Page 1 of 2)
meshies 4:48PM (1/24/2008)
damn she looks good in that pic
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EJ25RUN 5:06PM (1/24/2008)
stop talkin bout my wife *waves stick*
Jason 4:50PM (1/24/2008)
They do this on purpose - every single year. They make an ad that's controversial, the news is all over it, and people end up going online to see it. They probably get just as many views as they would have had it been on TV, but they don't have to pay 3 million dollars for the coverage.
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J.Crew 3:01AM (1/25/2008)
I think you just answered your own question.
Jason 8:03AM (1/25/2008)
I didn't know I asked a question. I don't see a question mark in that post anywhere.
3seriesisking 4:53PM (1/24/2008)
Like I really needed another reason to loathe Fox. Glad to hear that the video will still be available on Godaddy's website.
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Frank 10:16AM (1/25/2008)
Don't blame Fox. there is not a major broadcast network in America that will air this after the "wardrobe" malfunction a few years back. It just Fox's turn to have the Superbowl. The alphabet soup networks wouldn't run it either.
Hey maybe GoDaddy can get one of the cable networks that only get a few hundred thousand viewers a night to run it. The publicity might do them some good. Are you listening MSNBC?
Adam 5:18PM (1/24/2008)
Dear Everybody:
*Just because you like girls doesn't mean you should like GoDaddy.*
GoDaddy is pretty lame. This is one example... as mentioned before, it's expected that the ad will be denied.
They want dudes everywhere to side with GoDaddy and feel some sort of kindred female-body-loving appreciation. And then they want to sell those dudes a bad customer experience (yes, I'm a former customer).
They don't even have a toll-free phone number. Like I said, pretty lame.
- - -
http://www.HolyTrailer.com
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JW 5:19PM (1/24/2008)
I still don't understand any of this; just because Janet flashed her boob, all of the networks get their panties all bunched up. I think if anyone watches anything that is going to have more men watching they should expect something "edgy". If I was to watch anything on Oxygen or even one of those Hallmark movies on CBS I would expect them to show more women related stuff. Besides anyone should think Danica Patrick is beautiful; guys and chicks both.
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Corey W. 5:32PM (1/24/2008)
Is racing her side gig or something?!? LOL!!
Lets see how she will be remembered.... Championship wins, or the controversial GoDaddy ad. Hummmm
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psarhjinian 5:36PM (1/24/2008)
Remember, this is America, where headshots, decapitation and beatings are good family entertainment, but a bit of nipple (or a swearword) on TV is a travesty akin to the holocaust.
Hide sex and glorify violence. Awesome way to build a society. Go Team!
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Frick 6:09PM (1/24/2008)
haha... so right.... and so sad at the same time.....
An inquiring mind 6:41PM (1/24/2008)
Amen. I wish someone could explain to me why prime time ultra-violence is a-OK but a womans bare breast is Evil. I'll never figure that one out on my own.
Frick 6:27PM (1/24/2008)
... people in the states, and to lesser extend in canada... have a twisted sense of what's wright and wrong; what's dangerous vs. what's natural....
jg 6:50PM (1/24/2008)
'I wish someone could explain to me why prime time ultra-violence is a-OK but a womans bare breast is Evil.'
Because only old people vote.
KT 5:52PM (1/24/2008)
That's a great song...makes me laugh everytime I hear it. My Name Is Mudd is another funny one.
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ALEXDB9 6:02PM (1/24/2008)
Hehe. You can never have too many "beavers"
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WillDaThrill 11:59PM (1/24/2008)
Is it even called a beaver anymore? I haven't seen in beaver mode in years.
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j_diesel 4:47AM (1/25/2008)
this is hilarious. FOX TV is now the moral police for superbowl ads? FOX TV? the same company that brought us "When (blank) Attacks" and "When Good (blank)s Go Bad". the same FOX TV that runs "Girls Gone Wild" ads all night. that FOX TV?
get bent.
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Frylock350 8:14AM (1/25/2008)
To quote AZ's comment in the thread on truck logo size
"Now let the idiotic redneck dick-waving contest begin."
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