1-Series on BMW website with official pricing

The 1-Series has officially joined BMW's line up in the United States, having finally been added to the brand's official website. Along with its place among the Ultimate Driving Machines online, the 1-Series also gets officially pricing, which turns out to be exactly what we thought it would be. The 135i will have an MSRP of $34,900 plus a $775 charge for delivery and all the whatnots involved with a purchasing a car. The 128i, meanwhile, will start at $28,600 and carry an identical $775 charge for destination and delivery. The 128i is powered by BMW's 3.0L inline-six producing 230 horsepower, while the top shelf 135i is motivated by the superlative twin-turbo 3.0L inline-six producing 300 HP. Both are, of course, rear-wheel drive, small, and relatively light weight at around 3,200 lbs. - the purest coupes from BMW we've seen in a while. We optioned up a 135i with everything and arrived at an MSRP of $48,995 (that's it above - how you like the Cashmere Silver Metallic?). Frankly, that's ridiculously expensive for a car this size, regardless of what wheels are being driven or the engine under the hood. Do you think they're worth the high asking price? Answer in our poll below.
Thanks for the tip, Boris!
[Source: BMW]







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Reader Comments (Page 1 of 6)
HpNoTiQ 9:54AM (3/06/2008)
um.... if you don't go crazy with the options... 300 hp 300 lb-ft for about 35k isnt that bad its expensive but its a luxury brand its supposed to be expensive...the genesis coupe lets wait and see on that
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EJ25RUN 1:09PM (12/17/2007)
about the poll.... should be
1. i like 1 series so ill buy it
2. its too expensive for what it is so no sale!
3. hyndai genesis.... would rather walk
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rar 1:16PM (12/17/2007)
3
Mike 2:07PM (12/17/2007)
There should be an option for:
"I'd pay $60k for it to avoid having to step foot in a Genesis."
mike 6:16PM (12/17/2007)
- Where's the 50+ mpg 118d?
ebm14 7:12PM (12/31/2007)
The 1 series should start at $ 23.000 USD.
3seriesisking 1:09PM (12/17/2007)
Any of you who would rather drive the Genesis coupe have obviously never driven a Hyundai or a BMW. Get your stuff together people. The 1 series is likely going to sell like crazy stateside and there's a reason for that so lets not go putting Hyundai buyers and BMW buyers in the same pool.
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Brent 1:14PM (12/17/2007)
and how many times have you driven the Genesis?
TBlueMax 2:45PM (12/17/2007)
I've driven a number of each (BMW and Hyundai) and don't own either and I'm still intrigued at the prospect of an inexpensive RWD coupe from Hyundai. I would agree that the likelihood of folks cross-shopping the 2 brands are minimal at best but that does little to sate my curiosity.
Good on BMW for bringing the 1er to the States - may they sell every one they make. Good on Hyundai as well for making something they currently don't - may they too sell every one they make.
Seminole 1:13PM (12/17/2007)
That is a horrible price for the 128i. As soon as you throw stuff in it, you'll be at the price of a base 3 series sedan (which I'd rather have over a 128i).
Maybe if you can find a dealer who has a bone stock 135i w/ a manual transmission it would be a good deal for $35,675. But even then $35,675 for a pretty spartan BMW is a lot, no matter what the engine is.
The problem is dealers won't be able to not check the option list, so expect to see 135i's around $39,000 or higher. At that price, I don't think the car is worth it.
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Pete 1:15PM (12/17/2007)
I have to completely agree. The price is way too high!
Greg 11:15AM (12/18/2007)
Regarding the options and prices - you can order a BMW with whatever you want or don't want. I ordered an 02 325 Touring with leatherette, slushbox, HID, and rear park sensor only. No cd changer, nav, leather, wood trim, sunroof, metallic paint.
And I got Euro delivery. Fun and cheaper.
Total cost (excluding tax), $29.7k.
So if you can wait a little for your ordered car, you can keep the options under control. If you can take a German vacation, you can save another $2k. Plus it's a great experience.
regarding the 128, I'd love a 123d 5 door. Or even a 128 5 door. Coupe is too impractical. So the A3 is looking tempting.
Edsel 1:16PM (12/17/2007)
Nearly $50k for a 135i?
As the U.S. Dollar slides toward parity with the Mexican Peso, the Chevy Aveo is starting to look pretty sporty.
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John R 1:16PM (12/17/2007)
I voted for the Hyundai. But I have to admit, Autoblog, this is kind of a loaded poll.
I mean, "No, it's a BMW and therefore the best." ?
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RG 1:17PM (12/17/2007)
At first I thought the 1-er price was ridiculous. However, with EVOs and STi's hitting the $40k mark I think the 1 series is lining up with the competition (is they are competition) nicely.
Now if we were to look at the price of a 1 series when compared to the price of a 3 series I think the 1 series shrinks up considerably.
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Seminole 1:24PM (12/17/2007)
The only thing is the $40,000 gets you a loaded to the hilt STi or Evo. To get a loaded 135i it will cost $50,000. Not to mention the STi offers a hatchback configuration and the Evo is a 4-door, both more practical than a small coupe.
At $40,000 the 135i can't compete against the STi or Evo. Both the STi and Evo have advanced all wheel drive systems and the Evo comes with a Dual-clutch transmission. The 135i might hold it's own in a straight line, but the STi and Evo will eat it for lunch in the twisties.
The only argument I can see for the 135i is if you want to save a little money off a 335i. But even that is a very weak argument.
Brad Kempeny 1:34PM (12/17/2007)
The STi starts at ~$34,000, not $40,000. and besides, both the EVO and the STi have all-wheel drive- something someone like me who lives in upstate NY needs in the winter. Don't get me wrong, I think the 1-series is a great looking car, but it does need to go on a diet, and the price is way too high. So heres to wishing BMW makes AWD an option:)
RG 1:49PM (12/17/2007)
Ok about the STi starting at $34k, so does the 135 for that matter, whats your point?
And while the EVO and STi do have AWD and more accomodating layouts (hatch and sedan) the 135 isnt without its merits. 6-pot brakes, engine of the year, interior furnishings much nicer than STi or EVO, free service for first couple of years, not to mention an already thriving aftermarket for the engine.
And who's to say the 135 wont keep up with the EVO and STi in the twisties? The new iterations of both of these cars are softer than their predecessors and BMW is no slouch when it comes to fine tuning a car.
Seminole 2:05PM (12/17/2007)
Like I said in an earlier post:
"Maybe if you can find a dealer who has a bone stock 135i w/ a manual transmission it would be a good deal for $35,675. But even then $35,675 for a pretty spartan BMW is a lot, no matter what the engine is."
As far as in the twisties, the new softer Evo and STi, are only softer compared to their predecessors which were bone-jarring. Add in the fact their all-wheel drive systems are super efficient at putting down the power in whatever way will maximize it, and I don't see a RWD 135i keeping up. Now I may be wrong, I haven't seen any reports of how the car drives, but I don't think it will keep up with the other two.
jgp 5:49PM (12/17/2007)
The 135i's price is fine.
It's the 128i that's overpriced.