• Nov 7th 2007 at 10:33AM
  • 31
Kia has slapped a name on the production body-on-frame SUV born from the 2005 Mesa concept. Dubbed "Borrego," the truck will be offered with V6 or V8 power and have a grille that looks uncannily similar to the one on the Subaru Tribeca. Its headlights are reminiscent of the pre-facelift Chrysler Pacifica, too. We know that designs are locked in long before new vehicles are at a point where they can be shown to the public, but it's still amusing to note the similarities.

Also amusing is the name, Borrego. We're sure that Kia was going for a desert theme, and that the name was inspired by the Anza-Borrego Desert State Park in California. (In Korea, it'll be called Mojave, in keeping with the desert vibe.) Unfortunately for Kia, in Spanish, "borrego" roughly translates to "lamb" or "sheep," neither of which conjures up a tough image for a new SUV. Last we checked, there are plenty of Spanish-speakers in the US, too, so it's not like this one's gonna sneak by unnoticed.

In all seriousness, the biggest question is whether the crossover-happy marketplace will be welcoming toward a new body-on-frame sport utility. We'll see what the reaction is in January when it's unveiled in Detroit.

[Source: Kia]

PRESS RELEASE:
KIA MOTORS AMERICA ANNOUNCES NAME OF NEW MIDSIZE SUV
First Kia Midsize SUV Will Make World Debut at Detroit Auto Show

IRVINE, Calif., November 6, 2007 – Kia Motors America (KMA) today announced it will give its new midsize SUV the moniker of "Borrego" when it debuts in January at the Detroit Auto Show. The Kia Borrego will be manufactured in Korea and go on sale in North America in late spring or early summer of 2008 as a 2009 model.

Built with body-on-frame construction incorporating the latest in NVH engineering philosophy, Borrego will be Kia's newest addition to its well-rounded full-line of vehicles that continually provide value, safety and a steadfast 10-year/100,000-mile warranty to consumers. Borrego will be available with either a V6 engine or the company's first V8 offering, which will also boast Kia's largest towing capacity to date.


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    • 1 Second Ago
  • 31 Comments
      • 7 Years Ago
      in this day and age, a front like that will not make it very noticeable. Kia is very late in the game to be coming out with a bland suv.
      Either change the front or prepare to be as recognizeable as the Mitsubishi endeavor/ facelifted-Subaru Tribeca/Pontiac Torrent ---yes they still make them.
      • 7 Years Ago
      I'm glad to see Kia keeping a body-on-frame design. I prefer that to most uni-body cross overs. It offers some advantages in towing, strength, off-road ability, repairability, comfort, ect.
      • 7 Years Ago
      What's with the cladding and plastic, Ford has all SUV's painted all the way down.

      Can anyone say Borringo, it sure is.

      Another lame, dull, boring car from Kia, and what is with Kia and Hyundai all having spanish names. It is bad as Ford's F and E names.
      • 7 Years Ago
      Didn't Chevy use Borrego on a concept Baja-style SUV in 2000, or maybe 2001? I think it was the precursor to the Equinox.
      • 7 Years Ago
      Ugh. Kia builds such loathsome cars. It amazes me that people actually buy them.
      • 7 Years Ago
      Pacifica/ Tribeca (grill) meets Explorer (wheels & cladding).

      Snore....
      • 7 Years Ago
      Generic front end that is already on the Pacifica and Ttribeca. I'm sure it'll be a good deal, but oil keeps going up and up lately.
      • 7 Years Ago
      Is there anything impressive about this brand? I mean one thng that distinguishes this brand from any other? Scrap it already. Obviously Hyundai hasn't learned the consequences of badge-engineering and cannibalistic sales.
      Marcus
      • 7 Years Ago
      If hyundai can deisgn better trucks than this, why dont they help their Kia brand??
      • 7 Years Ago
      The should have called it the CHIVO (goat)...
      • 7 Years Ago
      Looks nice and clean. I've seen some interior pics as well and it looks very upscale.
      • 7 Years Ago
      It looks like a really cool car. I like the color of it too. I hope more info come out to the public soon. It is a very stylish vehicle. I hioe they come in dark blue with bash interior.
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