VW Eos nearly sells out in Canada without advertising, launch campaign cancelled



What a pleasant "problem" to have! The Volkswagen Eos has left such an impression on Canadian drivers who already snapped one up, that dealer lots were picked clean of the Rabbit-based convertible purely on word of mouth alone. That's all well and good, but when you're an automaker with a new car to launch, you pull out all the stops for an advertising campaign to roll it out. As these cars were zipping off to homes, VW was in the middle of planning the Canadian marketing launch of the Eos. Looking at the numbers, it quickly became obvious that the car was selling itself, and that it no longer made sense to go through with the launch campaign. We're sure that VW's trying to figure out why that happened for the relatively affordable Eos, and not the über-sedan Phaeton.

Thanks for the tip, Erica

[Source: mediaincanada.com]

Reader Comments (Page 1 of 2)








Autoblog Podcast #154: Gobbling up the News

Chris, Sam, and Dan kick out a podcast just in time for the long holiday drive.

 
 

Featured Galleries

  • 2011 BMW 5 Series sedan
  • Texas unveils new Vanity Plates
  • Spy Shots: Next-gen Buick Excelle for China
  • 2011 Cadillac CTS Coupe
  • Hyundai 2.4L Theta-II GDI
  • Ginetta G50EV and John Surtees at the Channel Tunnel
  • 2010 Toyota Land Cruiser
  • Review: 2009 Infiniti G37x S Sedan
  • Quick Spin: Superformance MKIII-R
  • 2011 Buick Regal Live Unveiling
  • BMW Concept 6
  • Zenvo ST1 Details

AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum