Since both Plan A and B have failed, Shanghai Automotive Industrial Corp. has decided to move on to Plan C, which means taking the intellectual property rights to the Rover 25 and 75 models it acquired last year and selling the vehicles under a new brand name. Today that name was announced, and when the new 750E "Rong Wei" (Chinese for "glorious power") is unveiled at the Beijing Auto Show in November it will be called the Roewe 750E. Hmm... kind of sounds like Roewe-ver, no?Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
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Reader Comments (Page 1 of 2)
spencermfi @ Oct 12th 2006 7:44PM
Is the obvious pun being ignored for some reason??
.josh. @ Oct 12th 2006 7:52PM
am i the only one who read it as "wrong way" the first time i glanced at it?
Mathieu @ Oct 12th 2006 7:55PM
It's actually how Chinese people would pronounce Rover anyway.
felonious monk @ Oct 12th 2006 7:56PM
I'm sorry... a car named WRONG WAY is not going to sell in the US. With as many US educated individuals in the Chinese pool, you'd think they'd at least tap one of them.
Good luck.
a reason @ Oct 12th 2006 8:08PM
way more funny than the Chevy "No Go" Nova
Jamie @ Oct 12th 2006 8:13PM
5. way more funny than the Chevy "No Go" Nova
Posted at 8:07PM on Oct 12th 2006 by a reason 0 stars
------------------------------------------
That's an urban myth. No va doesn't mean "doesn't go" in Spanish.
Nick @ Oct 12th 2006 8:30PM
750E Rong Wei sounds pretty fancy. Will it come with a navigation system?
mr @ Oct 12th 2006 8:57PM
"That's an urban myth. No va doesn't mean "doesn't go" in Spanish."
"No va" means "doesn't go" in Spanish.
offroadwarrior03 @ Oct 12th 2006 9:11PM
i also thought it was pronounced wrong way at first.
Rock @ Oct 12th 2006 9:15PM
Noh Wei!
carbuzzard @ Oct 12th 2006 9:18PM
Since Ford just exercised an option to buy the Rover name, wouldn't Ford also be as leery about allowing a knock-off of its property, just as GM didn't want Cherys to be sold in the U.S.?
Ben @ Oct 12th 2006 9:23PM
No va, literally translated, means "doesn't go" in spanish. However it is horrible grammar and not a phrase someone would use about a car. Also, nova is not the same as "no va", one is one word, one is two. And they're pronounced differently.
http://www.snopes.com/business/misxlate/nova.asp
Ray @ Oct 12th 2006 9:28PM
Ben: Probably just me, but I think you should loosen your necktie just a little. You might feel a whole lot more comfortable. I'm just sayin...
Ben @ Oct 12th 2006 9:45PM
I don't even know how to tie a tie. And I don't see your point. I'm surprised you even took the time to post that.
Kunikos @ Jan 9th 2008 1:04AM
One Comic Book Guy has to upstage another; it's compulsory.
BOB @ Oct 12th 2006 10:05PM
IF YOU WANNA KEEP GOING WITH RONG WEI -- actually, WRONG WAY might be pronounced Long Way. In Korean pidgen English, Rover would be Low-vera, so if you went South from Koreatown in LA and put hydraulics on the vehicle, it would be a Low-vera-lyda.
(No disrespect-- accents are amusing, but anyone who can learn any English, coming off completely non-similar Asian languages, gets credit from me.)
Sutibu @ Oct 12th 2006 10:35PM
Two points:
"Rong Wei" is the Pinyin transliteration of the Chinese characters; the "o" is a long one, pronounced as in "roam". The article states that in English-speaking countries (that does include the US, right? :-)), the company will use "Roewe".
The other thing is that the first Chinese character in the logo bitmap is the word for "use". "Rong Wei" is how the last two characters are pronounced.
rong wei executive person man @ Oct 13th 2006 12:45AM
ai noh hao tu naim cah camponi.
ai noh ahmericans wil laik rong wei!
dat hao wi duraibu hia in China on haiwei!
Greg A. @ Oct 13th 2006 1:26AM
If I recall correctly, by using the intellectual property rights to the Rover 25 and 75 models, SAIC will build essentially the now-relatively-ancient models that Rover was making when it went ti— I mean, belly up. Since those models weren't designed to pass the U.S. crash tests in effect at that time, much less the ones that will be in effect when these cars finally start rolling off the assembly line, I can't possibly imagine that they'll be sold in the U.S. Hell, I'll be surprised if they're sold outside of Asia or in Japan or Korea.
Cars @ Oct 13th 2006 2:19AM
I think It's not a goos step taken by SAIC.