• Oct 12, 2006
Since both Plan A and B have failed, Shanghai Automotive Industrial Corp. has decided to move on to Plan C, which means taking the intellectual property rights to the Rover 25 and 75 models it acquired last year and selling the vehicles under a new brand name. Today that name was announced, and when the new 750E "Rong Wei" (Chinese for "glorious power") is unveiled at the Beijing Auto Show in November it will be called the Roewe 750E. Hmm... kind of sounds like Roewe-ver, no?

[Source: Forbes]


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  • 26 Comments
      • 8 Years Ago
      Nova? Nah...the "Wrong Way" reminds me more of the Mitsubishi Pajero than the Nova. "No va" isn't correct Spanish, but "Pajero" actually means "wanker"...
      • 8 Years Ago
      Should Roewe be pronounced Rurver (almost Rover) as in Loewe (German TV manufacturer) being pronounced Lurver I'm told. The Chinese just need to add an umlout on the O and they're away! The Germans will never notice the difference!

      PS the car was engineered to BMW standards and there's not much wrong with the crash tests. It rated 4 out of a maximum 5 stars on the Euro NCAP tests. I suppose it will depend whether the chinese can remember how to build them however! The version from Nanjing is more likely to be of a similar quality standard as the original as they asset stripped the production line and tooling.

      I would say don't buy one if you have any regard for the Brits that used to build it. The Chinese (SAIC)engineered the situation to run down MG Rover's resources, take the intellectual property rights, and work MG Rover's design engineers to the bone in the last few months of production. All on the promiss of an injection of funds and a future of partnership. Poetic justice that Nanjing won the tooling and engine division, but still a win win for China Ltd and a disaster for the UK.

      Why could no other manufacturer see the value of the MG name, the price paid £50m is chicken feed in motor manufacturing terms. The likes of Toyota or Honda could have picked up the brand and developed a separate line of up market sports orientated vehicles from the TF roadster/coupe initially.
      • 8 Years Ago
      750E Rong Wei sounds pretty fancy. Will it come with a navigation system?
      • 8 Years Ago
      "That's an urban myth. No va doesn't mean "doesn't go" in Spanish."

      "No va" means "doesn't go" in Spanish.
      • 8 Years Ago
      am i the only one who read it as "wrong way" the first time i glanced at it?
      • 8 Years Ago
      IF YOU WANNA KEEP GOING WITH RONG WEI -- actually, WRONG WAY might be pronounced Long Way. In Korean pidgen English, Rover would be Low-vera, so if you went South from Koreatown in LA and put hydraulics on the vehicle, it would be a Low-vera-lyda.
      (No disrespect-- accents are amusing, but anyone who can learn any English, coming off completely non-similar Asian languages, gets credit from me.)
      • 8 Years Ago
      To the western ear, the Chinese name will indeed sound like "Wrong Way". In considering Rover's history, it might be an oddly prophetic title.
      • 8 Years Ago
      I don't think the Chinese is that bad, although they are not quite there yet. A look at Roewe website will tell you that they are definitely improving.
      http://www.roewe.com.cn
      As the old chinese sayings goes: It doesn't matter whether the cat is blaco or white, as long as it catches mouses.
      • 8 Years Ago
      Noh Wei!
      • 8 Years Ago
      Ben: Probably just me, but I think you should loosen your necktie just a little. You might feel a whole lot more comfortable. I'm just sayin...
      • 8 Years Ago
      ai noh hao tu naim cah camponi.
      ai noh ahmericans wil laik rong wei!
      dat hao wi duraibu hia in China on haiwei!
      • 8 Years Ago
      This is a joke right... the name of the company is Rong Wei (pronounced Wrong Way) and the car will be the Roewe (pronounced Rove-a) I don't see how this could possibly be a good move considering how much they are hoping this car works with English speaking customers.
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