• Sep 30, 2006


In 2007, Toyota will be bringing to market a Limited Edition model of its popular FJ Cruiser, complete will all the Toyota Racing Development (TRD) goodies.

First off, the limited edition version will be sprayed down head-to-toe, in black paint, nixing its trademarked white roof. The wheels will be coated in an anthracite finish and wrapped with uprated BF Goodrich All-Terrain rubber. To complete the exclusive look, expect the prerequisite "TRD Limited Edition" badges adorning as many surfaces as possible.

Appearance is one thing, capability is another and TRD recognizes that the base model could benefit from a few staple mods to make it a more competent off-roader. The stock suspension will be tossed and fitted with TRD/Bilstein shocks, developed for dirt duty and covered in a red finish. The new shocks are claimed to reduce squat and dive, as well as increase straight-line stability. Another mod includes mating the locking diff with the Active Control computer, which will aid the FJ when rock crawling is the activity du jour. The package will also include a TRD performance exhaust and "rock rails."

The interior will benefit with an array of airbags, including both seat-mounted and side curtain, along with a "multi-informational display" that comes equipped with a temp. gauge, compass and inclinometer.

A total of 3,200 vehicles will be made, with a $7,265 increase in MSRP on manual models and a $7,250 increase on automatic models. The $15 premium on the manual-equipped FJ is purportedly due to the "quick shifter" option.

If you want to see the new FJ in person, it'll be prominently displayed during this year's SEMA show in November.

In the following press release, Toyota also snuck in a $300 increase on its Camry Hybrid, effective October 30th.

PRESS RELEASE

Sep 29, 2006 12:00 America/Los_Angeles

Toyota Announces Pricing for Toyota Racing Development Special Edition FJ Cruiser Package and 2007 Camry Hybrid

TORRANCE, Calif., Sept. 29 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer's suggested retail prices (MSRP) for the Toyota Racing Development (TRD) Special Edition package for the 2007 FJ Cruiser sport utility vehicle (SUV) and 2007 Camry Hybrid.

The TRD Special Edition package adds several exterior performance enhancements to the 2007 FJ Cruiser SUV. Included in the package are TRD/Bilstein off-road tuned, red painted shock absorbers. The special shocks are designed to enhance straight line stability, decrease brake "dive" and acceleration "squat" yaw response, stability and roll feel, body motion characteristics, shock impact and off-road handling. The seamless monotube design provides superior tube strength while maximizing heat dissipation and shock life.

Additionally, TRD has synchronized the locking differential with Active Traction control. The locking rear differential no longer overrides Active Traction control enabling the FJ Cruiser to navigate easier through boulders.

Unique exterior enhancements include an all Black paint scheme with a Black roof and "TRD Special Edition" badges. The Special Edition package will also feature a set of five TRD 16-inch alloy wheels with a gun metal gray painted finish and BF Goodrich All-Terrain tires with wheel locks, TRD performance exhaust and rock rails.

Inside, the Special Edition package is equipped with seat-mounted side airbags and front and rear side curtain airbags, and a multi-informational display which includes compass, inclinometer and temperature gauge. The Special Edition package also includes a two-in-one AM/FM audio and six-disc CD changer, quickshifter (manual transmission models only) and all-weather front and rear cargo floor mats with a TRD logo.

Only 3,200 units of the TRD Special Edition FJ Cruiser will be built. The Special Edition package will carry a base MSRP of $7,265 on manual transmission models and $7,250 for models with an automatic transmission. The base MSRP for the FJ Cruiser four-wheel drive models start at $23,090 for the manual transmission and $23,500 for an automatic transmission. The TRD Special Edition FJ Cruiser will arrive at Toyota dealerships in early November, and will also be on display at the Specialty Equipment Market Association (SEMA) show in November.

The 2007 Camry Hybrid receives an increase of $300, or 1.2 percent. Camry Hybrid pricing is effective with vehicles produced on or after November 1, 2006 for U.S. production or vessel arrivals on or after October 30, 2006. The Camry Hybrid will carry a base MSRP of $26,200.


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    • 1 Second Ago
  • 30 Comments
      • 8 Years Ago
      Of course that 7 Grand is a bump from the base line vehicle with nothing else...
      • 8 Years Ago
      The claasic FJ40 colors were Red and Green. Has anyone heard anything about plans to offer the FJ Cruiser in Red in 2007-2008? I am going to buy one this year and am looking at the Yellow, but the classic Red is what I want. WARN customized one in Red and it looks freakin hot! Toyota's help desk was no help...
      • 8 Years Ago
      After all it is a Toyota. So without out a doubt it will outlast your chevy's, hummers or anything else you want to put against it. As for the same hp as it that doesn't mean anything if you don't know how to use it. For evryone that has something bad to say about a toyota go test drive one and then you will know what a real vehicle drives like.
      • 8 Years Ago
      Where are the snarky comments about gas-guzzlers?

      Where are the people lining up to say how smart they are for having a Camry/Accord/Civic/Corolla and panting for our approval (too)?

      Where are the snide comments from the self-hating American environmentalists decrying the lack of "sophistication" in America (vs. Europe)?

      Where's the feigned outrage and calls for further curtailing the lifestyles of others?

      Oops! I forgot. It may be an SUV, but it's a Toyota--and we all know, they run on "biodiesel", "good intentions" and the "approval of one's social peers and neighors".

      • 8 Years Ago
      ". Wow! Big deal! Toyota saw what Chevy was going to do with the HHR and copied it exactly. What brilliant copying"

      -Oh, is Chevrolet taking them to court or something?

      Did they copy the:

      mating the locking diff with the Active Control computer?

      TRD/Bilstein off-road tuned, red painted shock absorbers?

      multi-informational display which includes compass, inclinometer and temperature gauge. ?

      Oh, they copied the "black-out" look, kind of like you see on many special trim packages throughout history?

      • 8 Years Ago
      Thank you....Barbara
      • 8 Years Ago
      The new FJ is a wannabe vehicle. That fake white roof and tons of plastic - GAG.
      • 8 Years Ago
      24. The FJ Cruiser sells at near MSRP without any Advertisement. The SUV is testing out as one of the Top on the market. Resale will be top notch. Lots of SUV for under $30,000. Don't be jealous,just save up and buy one. Don't hate start the wait. You will be very happy.

      Posted at 4:26PM on Oct 1st 2006 by Pro Mech. 0 stars
      >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

      The Toyota FJ Cruiser doesn't sell at anywhere near MSRP.

      http://autos.yahoo.com/newcars/model/user_reviews.html;_ylt=Av3P4iBgWx.oNg_qUkRDpD1uc78F?modelId=4781

      Only the dealer is making a profit.
      • 8 Years Ago
      And it's "you're" not "your".
      • 8 Years Ago
      That $7000 is the "ugly white roof removal" tax.
      • 8 Years Ago
      "Where are the snide comments from the self-hating American environmentalists decrying the lack of "sophistication" in America (vs. Europe)?"

      -Ahhh Jamie your so cute, your just making the Toyota buyers line up for American aren't you?

      -I guess if you can't beat em' hate em'?
      • 8 Years Ago
      The FJ Cruiser sells at near MSRP without any Advertisement. The SUV is testing out as one of the Top on the market. Resale will be top notch. Lots of SUV for under $30,000. Don't be jealous,just save up and buy one. Don't hate start the wait. You will be very happy.
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